Contextful

The Contextful Model works in three stages...and you'd better believe that the order matters. Regardless of the industry or business, the first thing we do is investigate. Not to audit for audit's sake, but to understand what's actually creating the friction: in your process, your tools, or how your teams are working. These are going to be the root cause of why you aren't keeping customers, or driving the level of revenue into your business. Then we fix and rebuild. We know that many teams know something is broken and don't know what it is or how to fix it. Or they might have the skills but not the time to do it themselves. This is where we come in. Fix a process, configure a platform, run an RFP - you name it, if it's to do with marketing operations, we can do it! And then we teach and embed. We can be your long term support partner, but to be honest, it's so much better if we can support you to fly. Because a better process only holds if the team understands why it works. Skip the first stage and you're solving the wrong problem. Skip the last and the change won't stick. And so many businesses shouldn't skip taking a step back to take an honest look at all of this, regardless of what maturity you are at.

It's tonight! Bournemouth, we are back for the second ever #themarketingmeetup at #patchplaces. We've got Ben Jayston from #thisisgain talking about SEO for small businesses. Be there or be square. Tickets 🔗/location/bournemouth/

Most businesses know something in their customer journey isn't working. The problem isn't awareness. It's just that fixing it never quite makes it to the top of the list, or not being a high enough priority. And we get it - we see lots of businesses be too stretched or so focussed on revenue that they don't have time to sweat some of this stuff that is perceived to be an inconvenience rather than a full on problem. Yet while that broken problem sits there, the cost quietly accumulates. Leads going quiet Follow-ups that don't happen Sales teams making decisions based on incomplete data. And the reality is nothing dramatically breaks, and things continue to work...usually just more labour intensive, and more time consuming for the team. So it never becomes quite urgent enough to start unpicking. Until it does. Something major slips through the net, and then people start looking into it, pulling at loose threads and suddenly you are in a storm - losing money, replacing systems and being a costly business problem. So, if it's been on your list for a while, it's worth asking what staying put is actually costing you.

If marketing, sales and customer success all have different goals… Your customer feels it. RevOps exists to: • Create one shared view of the customer • Remove friction between handovers • Align teams around revenue, not departments If you'd like some help, give us a call.

Bournemouth! We're back for the next #themarketingmeetup on Thursday 14th May. We've got the fabulous Ben Jayston from #thisisgain talking about SEO that works for small businesses. Get yourself along to #patchplaces, for a great evening! Tickets 🔗 /location/bournemouth 📽 #rcmagency

Why should you do a revops audit? We love an audit, here’s why you should too. 1. Uncover areas where there are leaks. It helps you find the spots where money is being lost. This might be between teams, lack of process, your tech not joining up properly. Small gaps can leave big holes. 2. Align marketing, sales and customer services. Does what is says on the tin really, but it’s very easy to get lost in your own area without stopping to look at how you can work together more closely to create better internal efficiency. 3. Improve forecasting accuracy. When your data, processes and teams are better connected, your forecasts become far more reliable. You can see what’s really happening rather than relying on guesswork or gut feel. 4. Increase efficiency and reduce costs. By spotting duplication, manual work and unnecessary complexity, you can streamline how things get done. This reduces wasted effort, lowers costs, and frees people up to focus on higher‑value work rather than fixing avoidable problems. 5. Improve customer experience. A joined‑up internal operation means customers get a smoother, more consistent experience. Fewer hand‑offs, clearer communication and faster responses all add up to happier customers who feel understood rather than passed around.

Dates for your diary. Here are the 2026 #themarketingmeetup event dates for our two locations, Bournemouth and Winchester. You can find all of the details and get your tickets here: /about/communities/

Are you a marketer? Do you have a dog? Come along to the next #barketingnetwork. We walk, we talk and inevitably we grab a coffee and cake. 📍Brockenhurst, New Forest 📅 Friday 22nd May ⏰ 8:30 am to 11 am Get your tickets here: /about/communities/

We love helping clients with their new projects, especially when they make such a big difference. Check out our latest projects here: /case-studies/

Yes - we do hand-write all of our newsletters. Just kidding, but if you want some of our #revenueoperations top tips you should sign up to the email version. 🔗/newsletter/

#b2bexpos Bournemouth was great, our very own Collette, spoke about how to get your strategy out of a deck and make it a reality. We've had such a great response, we're putting together a webinar series. You can check out all the details, find the dates and sign up here: /webinars

The South Coast Massive, the affectionate term for this bunch. We're the (mostly) friendly faces of the South Coast #themarketingmeetup events. Bournemouth Portsmouth Southampton Winchester You can keep up to date with the Winchester and Bournemouth dates here: /about/communities/