Bright Creative

#Rooted250 This week, we came together, many roots, one community, to celebrate 250 years of the place we call home, America. Thank you to everyone who showed up, supported, and shared this moment with us. Your presence is what gave the night its meaning. To the artists who trusted us with their work, including Skyler Bates, and to Wycliffe Gordon and his incredibly talented students, the Jazz Ambassadors, thank you for bringing depth, energy, and soul to the evening. And a special thank you to the Jazz Ambassadors for accompanying This is America, created for @thankful4america . Your performance brought the piece to life and carried the spirit of what we gathered to honor, America the Beautiful.

Bright Creative won BIG this year with the teaser and campaign for@thankful4america ! One Gold ADDY award, TWO Mosaic awards and the Best in Show! What an honor!

What a BLESSING! I won the BEST IN SHOW with my documentary teaser with my agency @wearebrightcreative ! And TWO additional NATIONAL Mosaic awards for the teaser and for the Thankful 4 America integrated campaign! 🤩 Lord, thank you! ❤️ And thank you to Jasmine Garcia and Chris Walker for the collaboration on this project!

✨ When design meets purpose, cities become more legible, human, and connected. ✨ At the IV Smart Cities, Happy Citizens World Summit 2025, we’re honored to welcome Clarissa Gainey, award-winning designer, professor, and owner of Bright Creative. A Brazilian-American with over 25 years of experience, Clarissa specializes in turning complex ideas into simple, powerful visual messages that resonate with people. 🎨 🎙️ In her talk “Signs of the Times: Designing Legibility in Future Cities”, she explores how visual overload — from crowded streets to constant phone alerts — impacts our attention, memory, and navigation of daily life. Drawing on cognitive science and design history, she shares strategies to simplify communication in urban spaces and introduces NanoCom, a new extension of pictograms designed to create clearer, more inclusive systems for future cities. 💡 Because the design of tomorrow isn’t just beautiful — it’s intelligent, human-centered, and essential to how we live together. 🚀 Secure your spot and join this inspiring session at the world’s leading event on smart and happy cities! Register on Eventbrite: /e/iv-smart-cities-happy-citizens-world-summit-2025-tickets-1633009598669?aff=oddtdtcreator 📅 November 26–29, 2025 – Salvador, Bahia, Brazil (hybrid format) 🔗 📸 Follow: @smartcitieshappycitizens @clarissagainey #SmartCitiesHappyCitizens #SCHCWS2025 #SmartAndHappyCities #UrbanInnovation #FutureOfCities #Wellbeing #Happiness #AbayomiAcademy #SmartCitySummit #HappyCities #ClarissaGainey #SignsOfTheTimes #DesigningLegibility #BrightCreative #PurposeDrivenDesign #UrbanDesign #VisualCommunication #NanoCom

Designing with Purpose 🇺🇸✍️ I’m crafting a custom hybrid typeface for the @thankful4america logo—a project I’m leading to share the incredible stories of immigrants who help shape a better America. Their journeys, contributions, and resilience deserve to be seen and celebrated. Big updates coming soon! **Follow @Thankful4America ** and be part of the conversation this summer. #Thankful4America #ImmigrantStories #CustomTypeface #DesignForGood #GraphicDesign #CreativeProcess #CommunityVoices #MadeInAmerica

#Repost @abayomiacademy with @use.repost ・・・ 🌟 Announcing the Winners of the Intelligent Communication Category at the Abayomi Academy International Award 2024! Congratulations to the professionals recognized for their exceptional skills in intelligent communication: 🏅 1st Place: Clarissa Gainey (North Augusta, South Carolina, USA) - Assistant Professor of Graphic Design 🥈 2nd Place: Antônio Tozzi (Tamarac, Florida, USA) - Journalist 🥉 3rd Place: Josi Flora (Salvador, Bahia, Brazil) - Entrepreneur, Sales Specialist, and Emotional Intelligence Expert 🏅 4th Place: Danny Bastos (Fort Lauderdale, Florida, USA / Niterói, Rio de Janeiro, Brazil) - Journalist, Writer, Speaker, Life Coach, Constellation Facilitator, and Therapist 🏅 5th Place: Aless Ribeiro (Poços de Caldas, Minas Gerais, Brazil) - Speaker, Digital Entrepreneur, Postgraduate Teacher The Abayomi Academy International Awards recognizes leaders who excel in intelligent communication. We congratulate these professionals for their exceptional achievements, awarding Gold, Silver, and Bronze for 1st, 2nd, and 3rd places, and certificates of recognition for 4th and 5th places. Prizes for Professionals: Gold: Certificate of Recognition, feature in publications and social media, one year of free membership, and an 80% scholarship. Silver: Certificate of Recognition, feature in publications and social media, one year of free membership, and a 50% scholarship. Bronze: Certificate of Recognition, feature in publications and social media, one year of free membership, and a 30% scholarship. 4th and 5th Places: Certificate of Recognition. Join us in congratulating these exceptional professionals and celebrating their achievements! 🌟 #AbayomiAcademy #IntelligentCommunication2024 #ExcellenceInCommunication #AbayomiAcademyInternationalAward #AbayomiAcademyInternationalAward2024

🇺🇸🇧🇷 I ❤️ efficiency. As a designer, efficiency is my goal. It’s about being intentional with time and effort. In grad school, writing papers and a thesis in English taught me a lot about being concise. Great professors made all the difference. Latin culture often embraces excess in communication. At, ay, ay! 😅 Learning to be concise in words helped me be concise in my designs. I’m diving into the history and evolution of language to improve even more. Stay tuned for my insights and to learn how you can improve your visual communication skills on social media and beyond! 🇧🇷Eu ❤️ eficiência. Como designer, a eficiência é meu objetivo. É sobre ser intencional com o tempo e o esforço. Na pós-graduação, escrever artigos e uma tese em inglês me ensinou muito sobre ser conciso. Grandes professores fizeram toda a diferença. A cultura latina muitas vezes abraça o excesso na comunicação. Aprender a ser conciso com as palavras me ajudou a ser conciso nos meus designs. Estou mergulhando na história e evolução da linguagem para melhorar ainda mais. Fiquem ligados para as minhas ideias e descobertas que vão te ajudar na sua habilidade de comunicação visual nas redes sociais e além. #Efficiency #Design #Minimalism #LanguageLearning #Productivity #DesignInspiration #Eficiência #Design #Minimalismo #AprendizadoDeLínguas #Produtividade #InspiraçãoParaDesign #nanocom #augustaga #northaugustasc

‼️Printing alert! Here we go again! This week, I’m printing and mounting a poster that is very dear to me. As an immigrant 🇧🇷🇺🇸 and visual communicator, I’ve always been fascinated by language. While in grad school, the world dove heads first into using emojis, which made me think how we came full circle: from communicating with images with the cave drawings to, once again, using images o my to communicate an idea via emojis. Alongside the emojis, the use of shortened words exploded worldwide. 🌎 Different languages use shortened wrds, but did you know it’s possible to assimilate a foreign language while using shortened words? Yep. True story. I was curious to learn and compare the numbers of English, Spanish and Portuguese speakers in the world. And that’s when I created this poster. Thx (1.45B ppl) Grcs (548M ppl) Obg (257M ppl) Thx, Grcs & Obg to all who took the time to read this. 💖 And thx to @scartscomm for the grant that allowed me to purchase this printer! 👏🏼👏🏼👏🏼 #nanocom #nanowords #pls #typetrend #typography #tipografia #tendenciatipografica #linguisticevolution #evolucaolinguistica #newligatures #shortenedwords #languageassimilation #northaugustaartist #augustaartist #scartist

#Swipe 👉🏼 C’mon down to City Gallery to see some of my #NanoCom work! @augustaarts put together an amazing art show for our community! 535 Telfair St., Augusta, GA #nanowords #typetrends #typography #original #augustauniversity

The writing is on the wall… literally! Typography lovers, would you cover your walls with type? I would! I’m loving this wallpaper I made with the #nanocom “thx”! Inspired by universal acronyms like S.O.S., NanoCom embraces Typography and proposes universal symbols/ligatures in Helvetica Neue, for example “thx” for “thanks”, to convey ideas more efficiently than full words. So, what nanoword would you like to have as a wallpaper? #NanoCom #StreamlinedMessaging #NanoThanks #EfficiencyElevated” #LessIsMore #NanoMessagingMagic #DesignRevolution #typographytrends

Thx in English, Grcs in Spanish and Obg in Portuguese. One universal sentiment of gratitude. 1.45B English speakers type thx 548M Spanish speakers type grcs 257M Portuguese speakers type obg What’s your favorite NanoWord? #nanocom #nanowords #graphicdesign #graphicdesignevolution #newligatures #graphicdesignexplorations #wearebrightcreative #clarissagainey

After a few attempts to get the second 3D printer to work, it finally happened! I’m so happy I’m starting to understand a bit more about 3D printing (although I might still get “3D printing for dummies” 😂😂😂. So, hopefully, I’ll be able to continue to experiment with some more NanoWords. What did you think of txt? 😊 #nanocom #nanowords #3Dprinting #cgainey #typesymbol #universaltypography #graphicdesign