We Are Austin

South Congress just got a major moment as @heydude opens its first-ever Austin “Icon Store,” bringing laid-back comfort, exclusive local drops, and a full immersion into the brand’s relaxed lifestyle right to the heart of SoCo. @swaggonerrr shopped and sat down with Global Brand President Rupert Campbell to give you all the details on all they have to offer! The brand’s largest brick-and-mortar location features Austin-only merch, limited collaborations, and even live music inside the store.. because in true Austin fashion, shopping here is an experience! From ultra-comfy shoes to community-driven events, HEYDUDE is leaning all the way into Austin with a space built for locals and visitors alike to kick back, explore, and feel at home! Head to the link in our bio for the full interview and check out the new HEYDUDE store today!

Summer is kicking off Austin-style with @goodspreadsuncare and @keepaustinbeautiful bringing community, sunshine, and awareness together for its “Summer Splash” event in celebration of Skin Cancer Awareness Month. The local mineral sunscreen brand is teaming up with community partners to highlight the importance of sun safety in Texas, where skin cancer rates continue to rise. From music and local vendors to cowboy pools and hands-on education, the event is designed to make protection feel fun, accessible, and part of everyday outdoor life. ☀️May 30th ☀️2:00-6:00pm ☀️Tiny Grocer Head to the link in our bio to find out more!

As summer brings more time at pools, lakes, and splash pads across Central Texas, Legacy Tide @atxswims is working to make water safety a priority for the whole family. Through hands-on swim education, parent partnerships, and confidence-building programs for both kids and adults, the organization is focused on preventing accidents before they happen and helping families feel safer in and around the water. With new bilingual virtual programming and adult “Zero to Ocean” training launching this summer, Legacy Tide is making lifesaving skills more accessible than ever—because confidence in the water starts with preparation, education, and awareness. Head to the link in our bio to learn more!

@atxfestival returns to Austin with a packed multi-day lineup celebrating all things television—bringing together fans, creators, and industry leaders for screenings, cast reunions, exclusive previews, live conversations, and deep-dive panel discussions across the city. From fan-favorite throwbacks to highly anticipated new projects, this year’s schedule is built for every kind of TV lover. Often called “TV camp for grownups,” the festival turns Austin into a hub where audiences can connect, geek out, and experience their favorite shows in a whole new way. Here are just a FEW highlights fans can look forward to: 📺A special preview event for House of the Dragon featuring cast and creators 📺A reality TV spotlight conversation with Boston Rob Mariano discussing casting and competition TV 📺A stunt-focused deep dive into The Marshals and action storytelling 📺A nostalgic reunion experience for Everybody Loves Raymond 📺 A live script reading of I Love Lucy 📺A special PBS spotlight featuring beloved programming including All Creatures Great and Small (@trevorscottatx is beside himself with excitement) 📺Special programming inspired by Friday Night Lights and other fan-favorite series Whether you’re there for the classics, the new releases, or the behind-the-scenes conversations, ATX TV Festival delivers a full weekend of TV celebration, connection, and community. CAMP IS FUN! Head to the link in our bio for the full Interview!

@girlsempowermentnetwork is helping girls across Texas build confidence, creativity, and emotional awareness this summer through its Radiant G Camp program. From hands-on activities to meaningful conversations, campers are encouraged to explore self-expression in a fun and supportive environment. One of the activities includes calming glitter jars, designed to help girls practice mindfulness, identify their emotions, and learn simple coping skills through movement and observation! For camp info, year round programming, or to find out more head to the link in our bio for the full interview!

Staying ahead of the Texas heat starts at home! @goettlacplumbing shares expert tips to keep your AC efficient, your air clean, your water purified, and your plumbing running smoothly all summer long. This Memorial Day, they’re offering special savings on duct cleaning services, typically priced around $1,200, now available for $499 for a limited time!

There’s a little extra magic in Austin right now, and it’s coming straight from the Yellow Brick Road. @tpapresents @broadwayinaustin is bringing the beloved musical @thewizbway to Bass Concert Hall, giving audiences a fresh, soulful take on the classic story of Dorothy and her journey home. @phoenix.lafreniere , who plays Dorothy, and @elijah.ahmad.lewis , who plays Scarecrow, joined @trevorscottatx in the studio fresh from opening night to share more about this sensational twist on the familiar tale. See the full interview through the link in our bio!

CALLING ALL BOOK LOVERS!!! 📚 Greater Austin Book Festival (GAB) returns to @austinpubliclibrary this Saturday May 16th from 10am-5pm! 📘Bringing together more than 120 local authors for a full day of storytelling, creativity, and community connection. 📙From engaging panel discussions and hands-on workshops to book signings and interactive events, the festival celebrates the power of reading while giving attendees the chance to connect directly with writers from across Central Texas. 📗Whether you’re a lifelong book lover, an aspiring writer, or just looking for a fun community event, the Greater Austin Book Festival offers something for everyone to explore, discover, and enjoy! 📕 Did we mention IT’S FREE! More info at the link in our bio!

@nightowltherapytx is working to make mental health care more accessible for Austin’s nightlife workers, artists, and creative community through affordable, community-centered therapy. Ana Arellano Founder + Board Director explained that they are focused on meeting people where they are, the organization provides flexible and reduced-cost sessions designed for those with nontraditional schedules and unique industry pressures. They are offering FREE first sessions for Mental Health Awareness Month! By removing barriers to care and prioritizing accessibility, Night Owl Therapy is helping create a supportive space where more people can prioritize their mental well-being year-round, not just during Mental Health Awareness Month! 🩵 Head to the link in our bio to learn more!

It’s Wednesday Friendsday, and Reese from @happyheartsdog might just be your next pawtner!This sweet 5-month-old boxer mix is full of personality Director Adri joined @trevorscottatx to introduce her to all of you! Reese’s personality and skills make her extra special: • 5-month-old boxer mix • Smart, spunky, and playful • Already knows commands like sit and down • Very motivated and eager to learn new tricks • “Velcro dog” who loves being close to her people • Great with other dogs (she’s very affectionate and playful) • Crate trained • About 90% potty trained • Rides well in the car • Loves meeting new people (can be shy at first but warms up quickly) Right now, at Happy Hearts Dog Rescue Reese is ready for snuggles, playtime, and a home where she can shine! Head to the link in our bio to learn even more!

In the Live Music Capital of the World, supporting the people behind the music is just as important as celebrating the experience itself. This May, during #MentalHealthAwarenessMonth, the @simsfoundation is inviting Austinites to do both at Feel Good Fest. This community event blends live music, connection, and a powerful mission. Derrick Lesnau, SIMS Foundation CEO, and Ryan King, Lead Vocalist & Guitarist of @nightcapatx , joined @trevorscottatx in the studio to share more about the night. Watch the full video through the link in our bio!

The @longcenter is bringing back its summer concert series, “The Drop In,” a seasonal staple that features outdoor performances with a laid-back vibe. The Long Center’s Mallory Coulter joined @trevorscottatx to preview what’s ahead for the annual run, including what first-timers can expect, how the event has grown into a summer tradition, and the kinds of music planned for this year. See the full interview through the link in our bio!