We Are EGG

Durban… it’s happening. EGG Beauty is opening at Gateway.🥂 A new destination for beauty lovers, featuring some of the most exciting local and global brands, curated the EGG way. We cannot wait to welcome you in. Opening soon. @swiitchbeauty @icolourcorrect @luxeloftkoreanskincare @lelive.africa @feelsilki @jucefragrances @sundaeskinco @zibastyles @athenajewels_ @buddahlexi @thebeautiquesa #EGGBeauty #GatewayDurban #WeAreEGG

This morning, we danced into a new era with the launch of our first standalone EGG Beauty store. We’re so excited to be heading into this beauty journey with our partners, and honored to be the home of local beauty right here in the heart of Johannesburg at @rosebankthezone . A special thank you to The Black Line Group (@blackline_group_ ) for the exquisite store fitting. More magic to come. #EGGBeauty #WeAreEGG #LocalBeauty #HomeOfLocalBeauty @swiitchbeauty @standard_beauty @sundaeskinco @lelive.africa @luxeloftkoreanskincare @feelsilki @thebeautiquesa @yearnskin @jucefragrances @da_sh_store @buddahlexi @athenajewels_ @zibastyles

We invite you to the multi-sensory experiential EGG V&A Waterfront platform which delivers an elevated retail experience that fully immerses the customer in the best of EGG fashion, beauty and jewellery. The store provides a highly engaging and interactive environment that captivates customers, stimulates multiple senses and creates a memorable and unique shopping experience. Inspired by Japandi design, the neutral colour palette allows the product to take centre stage, while creating a sense of harmony throughout. The design of the store also takes inspiration from organic design and the use of curved forms throughout the space appears softer to the eye and immediately provokes a sense of calmness and relaxation - in turn creating a space in which customers want to explore and spend time in. The combination of organic forms and greenery create visual appeal and contribute to the overall ambiance of the customer journey… 📍 EGG V&A Waterfront Beauty: @swiitchbeauty @lelive.africa @sundaeskinco @standard_beauty @pastry_skincare @luxeloftkoreanskincare @feelsilki @cosrx @thebeautiquesa Fashion: @yawa.africa @zeitgeist.mw @tshepojeans @chimi @roseyandvittori @mamiwatasurf @artclubandfriends @antonymoratosa @trentonsouthafrica @limitedrun.shop @thehouseofmachines_cpt @asatsi_label @dianeparisofficial @sittingprettysa @fuata_moyo @stancesocks_sa @kecks_original @granadilla.swim Jewellery: @_hue_studio_ @queenofsteelpiercingandtattoo 📷: @theprettycreativestudio

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Consider this your sign to slow down… and level up your routine.⁠ Receive a complimentary buff when you purchase the @zannaskin trio 💙 ⁠ Only available @cavendishsquare

New product. Same intention.⁠ Calm, balanced, considered. ⁠ @skin1004official ⁠ ⁠ Available at ⁠ @vandawatrfront ⁠ @cavendishsquare ⁠ @rosebankthezone

Join us in celebrating National Slipper Day 🤍⁠ ⁠ In association with the @reach_for_a_dream , sponsored by @trentonafrica ⁠ ⁠ Receive a National Slipper Day sticker with every UGG purchase at @cavendishquare and @vandawaterfront

Now across all 3 EGG stores ✨⁠ ⁠ Experience @jucefragrance layering this weekend at @cavendishsquare , @vandawaterfront & now @rosebankthezone ⁠ ⁠ Enjoy complimentary consultations with our beauty specialists on 16 & 17 May, plus exclusive in-store offers:⁠ ⁠ Buy 2 fragrances and get 20% OFF⁠ Buy 3 fragrances and get 25% OFF⁠ ⁠ Only at EGG.

Which one of these fly sets from @boys_of_sowteo are you choosing for your winter look? ⁠ ⁠ Pick your player 😍⁠ ⁠ Available at⁠ @vandawaterfront

Off-duty, the UGG way.⁠ ⁠ Effortless comfort. Elevated ease. The kind of pair you slip on for “just a minute” and end up styling your entire look around.⁠ ⁠ Understated, iconic, and made for every in-between moment.⁠ ⁠ If you know, you know.⁠ ⁠ available at ⁠ @canvendishsquare ⁠ @vandawaterfront

Marketing, but make it generational 👀⁠ Same brand. Same message. Just… different delivery.⁠ Which team are you on? 🤍⁠ ⁠ #marketing #weareegg #genz #millenial

This Mother’s Day, we celebrated the incredible moms behind EGG & the brands we love 🤍 To close off our Mother’s Day series, we spent some time with Kirsti from @buddahlexi 🌻 We had the privilege of visiting her studio and chatting with her in person, a special conversation with an inspiring mom and founder. Throughout the week, our EGG x Mother’s Day campaign has shone a light on the inspiring women behind our partners & EGG, celebrating the stories, passion, and powerhouse energy behind the businesses you see every day 💖✨ We hope you all had a beautiful Mother’s Day. With love, EGG