Add Hype

We redid the office properly. Not a cosmetic upgrade. A real rebuild around how we actually work. More room, better flow, cleaner thinking. The kind of place you want to walk into on a Monday morning and get to it. Two floors are now done. Third one is next. Updates as it comes together. Thank you @zeninteriorsofficial for making all of it happen

One campaign. Four markets. One simple idea. More freedom. More confidence. Fewer limits. A film built across the UAE, KSA, Qatar and Kuwait for Accu-Chek SmartGuide by Roche. حملة واحدة. أربع أسواق. وفكرة واحدة بسيطة. حرية أكبر. ثقة أكبر. وحياة بقيود أقل. For Accu-Chek SmartGuide by Roche. Credits Project Executive Producer / Director: Ubaid Ullah Ahmed Agency: @weaddhype Production House: @addhype.productions Producer: @itstinageorge Assistant Director: @mickeysmoviemagic UAE & KSA Producer: @itstinageorge DOP: @adnan.aslam.7 Assistant Director: @mickeysmoviemagic Production Assistant: @marimbet_kamau Casting Manager: @raaj.here Hair & Make Up: @lamarsaloon Assistant Stylist: @johnerizoliva Production team, location and special thanks: @majid_muhammad Qatar Production: Resolution Films Producer: Lee Swartz Assistant Producer: Abdulla Hussain Wadhan DOP: Osama Naeem Kuwait Production: Timeline Pro Producers: Maissa Safia, Mireille Bou Khalil DOP: Adnan Aslam Assistant Director: Nabeel Shahid Post Production Post House: @postctrl.studio Post Producer: @AlyanTariq Edit: @syed.alisufi Post / VFX: Ali Zaidi Colorist: @emrekaragoz0 Music Producer: Bilal Allahditta Arabic VO: Saif Allah Atta Agency Team Account Director: Hasan Hazique Senior Account Manager: Afifa Karim Creative Team: Meral Kazmi, Nigarish Toor, Shaheryar Jamal Pasha, Ubaid Ullah Ahmed #AccuChekSmartGuide #LifeWithoutLimits #DiabetesCare #AddHype

From campaigns to systems — Ubaid Ullah Ahmed is building impact at scale. 🚀 AED 180M+ and still just getting started. #Entrepreneurship #MENA

Eid isn’t the same for everyone this year. Holding space for those facing hardship and uncertainty May peace find you, wherever you are. Eid Mubarak 🌙

Ramadan blessings from us to you. May this month bring peace, reflection, and renewed energy. Ramadan Kareem from Add Hype Family.

4 years of Add Hype in Lahore. Built with belief, discipline, and a lot of hard work. Grateful for the people and the work.

One year of effort, in a few moments. Energy. Smiles. Wins. This is what the Hype Awards 2025 felt like. Proud of the people. Proud of the culture.

This week, we held the Hype Awards 2025, a moment I personally look forward to every year. Not because of the trophies, but because it gives us a pause. A pause to acknowledge effort, growth, discipline, and the people who quietly carry the weight of the work every single day. 2025 was a demanding year. We scaled, we stretched, we learned, and we built. What makes it more meaningful is that this growth was not just creative or operational, it was financial too, with the organization growing over 700%. But numbers alone don’t define progress. The real achievement is how the team showed up through the pressure and kept the standard intact. Last year, our focus was sustainability. This year, our focus is quality. Better thinking. Stronger strategy. Cleaner execution. Work that is intentional, not rushed. If it means slowing down certain decisions to do things properly, we will. Because long-term brands are not built on speed, they are built on depth. These awards are a reflection of that mindset. Of consistency. Of ownership. Of people who do not settle for average and who take pride in what they create. Proud of the Add Hype family and everyone across our extended ecosystem who contributed to this journey. 2026 is about raising the bar, not just hitting it. Let’s keep building work that actually matters.

Here’s to a new year. We’ve lowered our expectations.

Roche’s World Diabetes Day 2025 campaign introduced their new Continuous Glucose Monitoring Sensor in a clear, easy-to-understand way. We showed how the device fits into everyday life by placing friendly 3D characters into real-life scenes, making it simple, relatable, and engaging for people to understand why the Continuous Glucose Monitoring matters during diabetes care. Director & Executive Producer: Ubaid Ullah Ahmed DOP: Nabeel Shahid Post Coordinator: Sibt e Hassan Senior Art Director: Huzaifa Haider Script: Nigarish Toor Video Editing & Sound Design: Osama Naeem Post House: PostCtrl Post Producer: Alyan Tariq 3D Animator: Shiraz Saeed Post / VFX: Ali Zaidi Agency: Add Hype Account Director: Hasan Hazique Senior Account Manager: Afifa Karim Creative Lead: Nigarish Toor

Everyone has a story. And this one has been ours for the last four months. From scripting and filming across four countries to creating AR filters, photoshoots, point-of-sale displays, innovation centers, app integrations, and a mixed-reality film for World Diabetes Day — every part of this campaign was crafted to make the Accu-Chek SmartGuide launch more than a product reveal. It is an experience. Months of planning, countless flights, and teams that gave everything from concept to final cut. This campaign represents collaboration, precision, and passion at every level. Power to Predict. Freedom to Live. #LiveLifeNotLimits Director & Executive Producer: @ubaidullahahmed Producer: @majid_muhammad Director of Photography: @dpwaleed91 Production Manager: Dikshant Art Director: Nermin Makeup & Styling: @madiha.qaiser Casting & Talent Coordination: Sadaf Gaffer: Sunny Khan Camera Assistant: Faraz Khan Production Assistant: Hassan Shah Video Editor: @lensofosama Animation & Post Production: @iamsibtehassan Color Grade: @emrekaragoz0 Agency – @weaddhype CEO: @ubaidullahahmed Account Director: @hasanhazique Account Manager: @afifakarim4 Creative Lead & Script: @nigarishtoor_ Client – @rochediabetescareme Production House – @addhype.productions

At the Global Health Exhibition 2024 in Riyadh, the Add Hype team was on-site to lead end-to-end digital coverage and creative execution for Roche. We’re proud to have contributed to an event that’s redefining the future of global healthcare.