Packaging design for the beautiful self titled Sweet Boy LP from last year, released last month. An absolute pleasure to be a part of this.
@capstanmakersblend@we1group@listen2thekids
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#packagingdesigns #vinyldesign #3ddesign #musiconvinyl
HFG WORKSHOP NEXT FRIDAY: While most industry eyes remain elsewhere, Sweet Boy has quietly become one of Australia’s most streamed independent artists. With over 800,000 monthly listeners on Spotify, no formal press support, and zero editorial playlists, his emotionally raw, DIY releases have taken on a life of their own.
RSVP by commenting SWEET BOY below.
Under the guidance of manager Jacob Jackson (we1group), a relatively under the radar name in Australian circles, Sweet Boy’s rise has been powered almost entirely by word-of-mouth, social shares, and massive user generated content traction across TikTok and Instagram Reels.
Now, with label meetings underway in the U.S., and an international audience growing by the day, the industry is playing catch-up to a project that never waited for permission in the first place.
Next Friday, we speak with Jacob about how they got here, what most artist strategies miss, and what it means when success comes without the industry machine.
Jacob Jackson (we1group)
📅 FRIDAY JULY 4 - MELBOURNE 9:00AM AEST
📅 THURSDAY JULY 3 – LOS ANGELES 4:00PM PDT
Please register your interest below.
Zoom link’s will be sent to all RSVPs by JULY 3 MELBOURNE 5:00PM AEST.
RSVP by commenting SWEET BOY below or click the link in bio.
