REF: an inter-connected suite of expertise.
We help businesses navigate the digital-first economy with quick wins for the long game.
Because it’s by doing good that we do well.
Move Fast. Build to Last.
Have you seen our new website? We’ve built our own foundation to reflect exactly how we work: with speed, precision, and a focus on long-term impact.
We applied the same logic we use for our clients–clean design, content first approach, and a focus on what really matters. No fluff, just high-performance work that’s easy to navigate.
Take a look at how we’re shaping the digital world, one project at a time.
Explore the site at the link in our bio!
For Chicken Farmers of Canada, we re-engineered the digital ecosystem of the website to transform it into a multidimensional brand destination. The challenge was structural: how to balance high-engagement B2C storytelling while increasing organic reach and consumer trust.
By prioritizing modular page building and a deep content architecture, we moved beyond the recipe focus to create a platform that serves specific user needs, from animal care transparency to healthy convenience. From a complete SEO overhaul to restructured recipe categorization, every component was designed to bridge the gap between social media intent and on-site conversion.
The result is a website that is more efficient, more immersive, and truly reflective of the multidimensional nature of the brand.
The new @pintysfoods website is officially online. We’ve cooked up micro-interactions as crispy as the wings, from smooth transitions to kinetic typography that literally drips with flavour.
Swipe through to see the digital experience.
Link in bio to experience the sauce. 🔗
#Pintys #WebDesign #UXUI #ChickenWings #Foodie DigitalExperience WingIt
@dimemtl has grown from a cult skate brand into a global fashion force, and its site needed to keep up. We redesigned its e-commerce platform to support this growth without diluting the culture that makes it legitimate. The new digital flagship is built for global expansion while staying deeply rooted in its community.
With a minimalist aesthetic and app-inspired UX, the site serves both the core skate audience and a global public looking for a seamless shopping experience. Rethought navigation, a mobile-first lookbook and an optimized drop mechanic turn every launch into a high-impact, high-performance moment.
Read the full case study in bio
For the Société des musées du Québec, we restructured the website and brought to life their new identity to better serve two key audiences: members and the general public. Strategy, UX, and technology came together to deliver a more autonomous, higher-performing site that truly reflects the SMQ.
From brand story to ecommerce platform, our digital transformation of the Royal Canadian Mint is all about making numismatics feel simple, human and tech-forward for collectors. Our case study walks through the strategy, visual identity, UX, navigation and product architecture that power the new Mint experience, including tools that help collectors discover, track and complete their collections.
Full story in bio!
ACT actuaries is more than just an actuarial firm, and their digital experience needed to show it. While the @lg2canada Brand and Design team built a bold, people-first identity, REF made sure that this new identity shines digitally.
Content-first UX, a reworked information architecture, and a service layer make ACT’s full product ecosystem and synergies instantly clear. The result: a clever, bold interface that brings the brand to life online and helps move clients from a single product to a multi-solution partnership.
Real-time fire data, straight to the people who need it most. For @sopfeu , we built a digital ecosystem where an interactive map, API-powered widgets and in-context prevention content make forest fire risk impossible to ignore.
Add geolocated push alerts based on your favourite spots plus direct signals to SOPFEU teams, and you turn every citizen into an extra set of eyes on the forest.
Case study linked in bio.
