The @wholefoods Body Care & Candle Sale starts today!
Shop Evolve & @WavEnforcer tools & accessories for 25% + an additional 10% off for Prime Members, from 4/29 through 5/12.
From clean parts & smoother blowouts to men's grooming staples, this is the time to stock up & refresh your routines.
Upgrade your routine while the sale is on.
FirstlineBrands
EvolveHair
WavEnforcer
WholeFoodsMarket
HairCareRoutine NaturalHairCare TexturedHairCare HairAccessories BeautySale MensGrooming
We are incredibly proud and honored to be recognized by Ebony Beauty Magazine for our Dual-Sided Twist Sponge. It’s amazing to see our work celebrated by such an iconic platform that highlights beauty, culture, and innovation.
This Women’s History Month, we celebrate the women who lead with vision and the women who uplift others.
At Firstline Brands, that legacy continues through Joni Odum, whose leadership carries forward decades of impact in the beauty industry, and Tonia, whose presence alongside her reflects the strength of family, partnership, and purpose.
Their story is a reminder that when women support one another, legacy grows stronger and communities move forward.
Today we celebrate Joni, Tonia, and women everywhere whose strength, resilience, and determination continue shaping industries and generations.
#WomensHistoryMonth #FirstlineBrands #WomenWhoLead #BlackWomenInBusiness #LegacyInLeadership
We’re honored to be featured in @USATODAY ’s Black History Month Special Edition for the second year in a row, spotlighting a 100-Year Journey of triumph, resilience, and progress.
As Firstline Brands nears 40 years, this recognition is a powerful reminder: legacies are built through dedication, care, and unwavering commitment to our community. For us, honoring textured hair and uplifting culture isn’t just our mission—it’s our ethos.
We’re proud to stand alongside those who have shaped history and inspired change, and we invite you to reflect with us on the journey so far and the path ahead. Here’s to celebrating Black excellence, moving forward with purpose, and creating your best hair days—together.
It's Tuesday and I have places to be but first GRWM with WavEnforcer!
I love these products because they work seamlessly when I'm on the go. Check them out!
To kick off Black History Month on Feb 1, Firstline Brands joined an incredible lineup of Black-owned brands at the @heb Sienna Black-Owned Brands Showcase.
Our team enjoyed meeting customers, talking through routines, and introducing the NEW Evolve & WavEnforcer tools & accessories now available at H-E-B.
Find our new Evolve Mane-Tain XL Shower Cap, the NEW Wash Day Bestie, the NEW WavEnforcer Flex Detangler & more at your local H-E-B.
