Relive the magic of #NextM 2025!
Did you miss the event or are you looking to understand what you just experienced?
We have compiled some of the central takeaways dealt with by the speakers at the biggest Nordic #marketing and #tech event.
Thanks again to the phenomenal 1,760 clients, partners, keynote stars, panelists and performers who made NextM incredible. ➡️ Find the link to the takeaways at NextM.io
NextM day 2 wrapped! 🎊
The second day of the biggest #marketing and #tech event in the Nordics was just as mindblowingly inspiring 🤯
Thank you to everyone who joined us in Stockholm - from clients and partners to colleagues and industry peers! We hope you were just as inspired to tackle what’s next in media, marketing, and tech 🔮
Stay tuned and follow along on LinkedIn, where we’ll be sharing key takeaways and learnings from the inspiring talks at this year’s #NextM in the coming weeks 👀
NextM 2025 Day 1 wrapped 💪
We had a fantastic first day at the biggest #marketing and #tech event in the Nordics 🔮
Thank you to all clients, partners, colleagues, and industry peers for inspiring talks, engaging discussions, and thought-provoking conversations 🧠
We can’t wait to see what day 2 holds at #NextMNordics 👀
When ideas come to life
We love seeing visions turn into reality – and that’s exactly what happened here. A documentary that brings back memories and leaves a lasting impression. Definitely worth watching! 🎥✨
A big thank you to SkyShowtime and Out of Home Media Denmark for the great collaboration. It’s always a pleasure to be part of projects that make an impact. 🙌
Want to unlock the power of Nordic Retail Media? 🔓
Rita Harnett’s insightful presentation at #TYNY2025, “Retail Media – The New Relevance Frontier” provided a clear roadmap for success 🗺️
According to Harnett, E-commerce Lead at Wavemaker UK, the time to act is now. The Nordic Retail Media landscape is evolving rapidly, and brands that take a proactive approach stand to gain a significant competitive advantage 🚀
B2B marketing has become a critical driver of business growth 📈
At #TYNY2025, Kristin Gower, Global Client President at WPP , examined the forces reshaping the B2B marketing field – from the integration of AI and automation to the impact on digital transformation and the rise of marketing leaders in the C-suite 💡
Her talk provided a run-down of how these changes are redefining the marketer’s role, shifting expectations, and creating new opportunities for innovation 🔮
How are Specsavers driving media effectiveness in a digital media ecosystem that’s closing in on itself? 🤔
At #TYNY2025, Claus Hjorth, Director of Media Communication, shared the journey Specsavers has been on over the past couple of years in embracing AI and automation in their digital media buying setup 🤖
A journey that has required leaning in to change and trusting the process, while staying transparent and open to the constant learnings that come with entering uncharted territory 🗺️
The result was Paradigm: A digital measurement and attribution solution created with choreograph, and EssenceMediacom Denmark 🤝
How can brands effectively reach broad audiences in an increasingly fragmented media landscape? 🤔
We invited Nicola Lewis, Global Chief Solutions Officer at GroupM, Stig Møller Christensen, CCO at TV 2 Danmark, and Michelle Kadir, Head of YouTube Sweden at Google, on stage at #TYNY2025 to discuss this and the trends shaping the rapidly evolving world of TV and video 📺
The panel debate was hosted by our own Marco Santos Barbosa, Director of Media Solutions 💪
Is your content lost in a sea of sameness? 🌊
At #TYNY2025, Simone Quistgaard from EssenceMediacom Denmark, and Tom Cornish from The Goat Agency delved into the art of creative content and powerful storytelling, and its crucial role in building brand relevance 🗣️
Their talk, “Cutting Through with Creative & Content,” explored how brands can craft narratives that captivate target audiences and utilize influencers to build lasting connections and drive meaningful action💪🏼
The age-old question: What is the profitability of advertising? 💰
At #TYNY2025, Jane Christian from EssenceMediacom UK, and Kristian Dyhr Toft from choreograph Nordic, unveiled a groundbreaking study that analyzes the profitability of advertising across various media channels and sectors 📺📊
Using data-driven insights, they challenged the traditional “Performance vs. Brand” media planning model and its impact on long-term growth 📈
What is keeping the CMO up at night in 2025? 💤
A question we invited three leading CMOs on stage at “This Year Next Year 2025” to answer at a panel discussion hosted by Pernille Fruensgaard Øe, CEO at Mindshare Danmark 🗣️
Taking the stage were Eva Lundgren from Norlys, Martin Bjerg from Danske Spil, and Nanna Maria Rumohr from The Coca-Cola Company, who discussed everything from:
🏭 Differing marketing challenges and strategies across sectors
🎨 Innovating through culture and learning from talent outside your industry
🤖 Mastering data and measurement fuelled by AI
Below, you can get a recap of the 3 key takeaways from their discussions👇
What keeps you up at night? Share your thoughts in the comments 🤔
Or follow along here on LinkedIn, where we’ll be sharing more insights from hashtag
hashtag#TYNY2025 in the coming weeks 💡
