Walk A Thought

BOUQUET (2025) Visual identity, packaging design, website design, illustration and art direction for our good friends at @bouquet_infusions . 
– Bouquet creates flavor-forward infusions with the highest quality ingredients. Born from a love of flavor, and a disdain for the mundane, the name is inspired by the idea that things are better when paired together — taking a bouquet over a lonely flower any day. With this ethos in mind, we composed a rich visual world built on unexpected pairings: a bold wordmark to dress the elegant name, a vibrant color palette to contrast the earthy tones of the syrup, and typography that ranges from elegant to scientific. A universe of expressive lettering and illustration brings out the unique characteristics of both brand and flavor. For the packaging, we developed a flexible system that lets the character of each flavor shine without compromising consistency. The embossed logo, distinct color coding, and unique artwork help each bottle stand out on the shelf — while also making it easy to identify for baristas and mixologists in high-paced environments like cafés and bars.  To introduce Bouquet to the world, we designed a website that’s quick and easy to navigate, while still filled to the brim with tasty photography, expressive typography, and illustrative surprises. – CREDITS Client Bouquet (@bouquet_infusions ) Caroline LaFleur (@lafleur_caroline ) Ben Crick (@bencrick ) Design & Direction Walk A Thought (@walkathought ) Illustration Rasmus Nilsson (@rasmusanilsson ) Photography Sahra Jajarmikhayat (@sahrajajarmikhayat ) Food styling Alex Lauritzen (@sprinkles_official ) Website Development Metarialist (@metarialist ) Printer P.P.P (@printpaperproduction ) Typography Original Sans by Commercial (@commercialtype ) Ivory by Lineto (@lineto_com ) Centra Mono by Sharp Type (@sharp_type )

BOUQUET (2025) Visual identity, packaging design, website design, illustration and art direction for our good friends at @bouquet_infusions . 
– Bouquet creates flavor-forward infusions with the highest quality ingredients. Born from a love of flavor, and a disdain for the mundane, the name is inspired by the idea that things are better when paired together — taking a bouquet over a lonely flower any day. With this ethos in mind, we composed a rich visual world built on unexpected pairings: a bold wordmark to dress the elegant name, a vibrant color palette to contrast the earthy tones of the syrup, and typography that ranges from elegant to scientific. A universe of expressive lettering and illustration brings out the unique characteristics of both brand and flavor. For the packaging, we developed a flexible system that lets the character of each flavor shine without compromising consistency. The embossed logo, distinct color coding, and unique artwork help each bottle stand out on the shelf — while also making it easy to identify for baristas and mixologists in high-paced environments like cafés and bars.  To introduce Bouquet to the world, we designed a website that’s quick and easy to navigate, while still filled to the brim with tasty photography, expressive typography, and illustrative surprises. – CREDITS Client Bouquet (@bouquet_infusions ) Caroline LaFleur (@lafleur_caroline ) Ben Crick (@bencrick ) Design & Direction Walk A Thought (@walkathought ) Illustration Rasmus Nilsson (@rasmusanilsson ) Photography Sahra Jajarmikhayat (@sahrajajarmikhayat ) Food styling Alex Lauritzen (@sprinkles_official ) Website Development Metarialist (@metarialist ) Printer P.P.P (@printpaperproduction ) Typography Original Sans by Commercial (@commercialtype ) Ivory by Lineto (@lineto_com ) Centra Mono by Sharp Type (@sharp_type )

BOUQUET (2025) Visual identity, packaging design, website design, illustration and art direction for our good friends at @bouquet_infusions . 
– Bouquet creates flavor-forward infusions with the highest quality ingredients. Born from a love of flavor, and a disdain for the mundane, the name is inspired by the idea that things are better when paired together — taking a bouquet over a lonely flower any day. With this ethos in mind, we composed a rich visual world built on unexpected pairings: a bold wordmark to dress the elegant name, a vibrant color palette to contrast the earthy tones of the syrup, and typography that ranges from elegant to scientific. A universe of expressive lettering and illustration brings out the unique characteristics of both brand and flavor. For the packaging, we developed a flexible system that lets the character of each flavor shine without compromising consistency. The embossed logo, distinct color coding, and unique artwork help each bottle stand out on the shelf — while also making it easy to identify for baristas and mixologists in high-paced environments like cafés and bars.  To introduce Bouquet to the world, we designed a website that’s quick and easy to navigate, while still filled to the brim with tasty photography, expressive typography, and illustrative surprises. – CREDITS Client Bouquet (@bouquet_infusions ) Caroline LaFleur (@lafleur_caroline ) Ben Crick (@bencrick ) Design & Direction Walk A Thought (@walkathought ) Illustration Rasmus Nilsson (@rasmusanilsson ) Photography Sahra Jajarmikhayat (@sahrajajarmikhayat ) Food styling Alex Lauritzen (@sprinkles_official ) Website Development Metarialist (@metarialist ) Printer P.P.P (@printpaperproduction ) Typography Original Sans by Commercial (@commercialtype ) Ivory by Lineto (@lineto_com ) Centra Mono by Sharp Type (@sharp_type )

Campaign identity and illustrations for Studio Constance’s debut runway show last week at Stockholm Fashion Week. Everything turned out beautifully, and we’re honored to have had the opportunity to be part of the journey from the very beginning. – CREDITS Studio Constance: @studio_constance , @rebeccadovenrydalmberg Design: @walkathought Illustration: @rasmusanilsson 
Print: @norrbackatryckeri Photo slide 5: @jeremy__french Video slide 7: @costumenorge

Campaign identity and illustrations for Studio Constance’s debut runway show last week at Stockholm Fashion Week. Everything turned out beautifully, and we’re honored to have had the opportunity to be part of the journey from the very beginning. – CREDITS Studio Constance: @studio_constance , @rebeccadovenrydalmberg Design: @walkathought Illustration: @rasmusanilsson 
Print: @norrbackatryckeri

Campaign identity and illustrations for Studio Constance’s debut runway show last week at Stockholm Fashion Week. Everything turned out beautifully, and we’re honored to have had the opportunity to be part of the journey from the very beginning. – CREDITS Studio Constance: @studio_constance , @rebeccadovenrydalmberg Design: @walkathought Illustration: @rasmusanilsson 
Photo: @jeremy__french

Big congrats to our friends at SevenRooms on their acquisition by DoorDash! While the product is undergoing a system-wide update, we’re thrilled to share a first look at the new visual identity we crafted in collaboration with @sovereignobjects — already starting to make its way out into the world. – SEVENROOMS (2024) Visual identity and digital design for @sevenrooms . – SevenRooms is the ultimate backstage pass for restaurants, empowering operators to craft unforgettable guest experiences from behind the scenes. While the team had built one of hospitality’s most powerful platforms, the brand didn’t yet signal the caliber or ambition of what they had created... nor encompass where they are headed. Together with Sovereign Objects, we repositioned SevenRooms around a higher-order promise: helping restaurants and guests pair up in more personal ways to transform everyday service into something worth remembering. We centered the brand on the full cast of hospitality — chefs, sommeliers, servers, hosts, and diners — and built a cinematic identity rooted in care, customization and human connection. At its heart: a redesigned 7R symbol forming seven subtle “rooms,” inspired by Graydon Carter’s idea that the seventh room is where you’re most seen and valued. The result is a timeless identity that elevates SevenRooms as a premium service while remaining white-label at its core—so the customer stays at the center of the story. – CREDITS Project team ECD: @sovereignobjects , @designcurio Design & Direction: @walkathought Brand Strategy: @anjelicat SevenRooms Allie Page, Josh Todd, Sarah Magnone Typography Polymath by @ohnotypeco Ivar Headline by @lettersfromsweden Casestudy Motion: @cyrus.cumming 3D: @romain.rosi

Big congrats to our friends at SevenRooms on their acquisition by DoorDash! While the product is undergoing a system-wide update, we’re thrilled to share a first look at the new visual identity we crafted in collaboration with @sovereignobjects — already starting to make its way out into the world. – SEVENROOMS (2024) Visual identity and digital design for @sevenrooms . – SevenRooms is the ultimate backstage pass for restaurants, empowering operators to craft unforgettable guest experiences from behind the scenes. While the team had built one of hospitality’s most powerful platforms, the brand didn’t yet signal the caliber or ambition of what they had created... nor encompass where they are headed. Together with Sovereign Objects, we repositioned SevenRooms around a higher-order promise: helping restaurants and guests pair up in more personal ways to transform everyday service into something worth remembering. We centered the brand on the full cast of hospitality — chefs, sommeliers, servers, hosts, and diners — and built a cinematic identity rooted in care, customization and human connection. At its heart: a redesigned 7R symbol forming seven subtle “rooms,” inspired by Graydon Carter’s idea that the seventh room is where you’re most seen and valued. The result is a timeless identity that elevates SevenRooms as a premium service while remaining white-label at its core—so the customer stays at the center of the story. – CREDITS Project team ECD: @sovereignobjects , @designcurio Design & Direction: @walkathought Brand Strategy: @anjelicat SevenRooms Allie Page, Josh Todd, Sarah Magnone Typography Polymath by @ohnotypeco Ivar Headline by @lettersfromsweden Casestudy Motion: @cyrus.cumming 3D: @romain.rosi

Big congrats to our friends at SevenRooms on their acquisition by DoorDash! While the product is undergoing a system-wide update, we’re thrilled to share a first look at the new visual identity we crafted in collaboration with @sovereignobjects — already starting to make its way out into the world. – SEVENROOMS (2024) Visual identity and digital design for @sevenrooms . – SevenRooms is the ultimate backstage pass for restaurants, empowering operators to craft unforgettable guest experiences from behind the scenes. While the team had built one of hospitality’s most powerful platforms, the brand didn’t yet signal the caliber or ambition of what they had created... nor encompass where they are headed. Together with Sovereign Objects, we repositioned SevenRooms around a higher-order promise: helping restaurants and guests pair up in more personal ways to transform everyday service into something worth remembering. We centered the brand on the full cast of hospitality — chefs, sommeliers, servers, hosts, and diners — and built a cinematic identity rooted in care, customization and human connection. At its heart: a redesigned 7R symbol forming seven subtle “rooms,” inspired by Graydon Carter’s idea that the seventh room is where you’re most seen and valued. The result is a timeless identity that elevates SevenRooms as a premium service while remaining white-label at its core—so the customer stays at the center of the story. – CREDITS Project team ECD: @sovereignobjects , @designcurio Design & Direction: @walkathought Brand Strategy: @anjelicat SevenRooms Allie Page, Josh Todd, Sarah Magnone Typography Polymath by @ohnotypeco Ivar Headline by @lettersfromsweden Casestudy Motion: @cyrus.cumming 3D: @romain.rosi

BMG Music (2025) Visual identity for @thenewbmg in collaboration with @wolffolins . – We partnered with BMG to create a transformative brand that reinforces its position as a global music industry leader. 🪩 The bold new visual language honors its heritage as a champion of music creators, whilst reflecting both continuity and innovation. The dynamic new symbol brings energy and movement to BMG’s visual identity, while the vibrant hero colours are inspired by its strength, bright stage spotlights, and industry achievements. 💥 – CREDITS Walk A Thought @walkathought @erikbvaage @rasmusanilsson Wolff Olins @thomaswilder @georgelavenderr @nicolo_bernardi_ @nineteen_nan @catreenyoon @in.in.___7 @createprint3d @michelebkim Typography Graphik by @commercialtype Rhymes by @maxitype_com

BMG Music (2025) Visual identity for @thenewbmg in collaboration with @wolffolins . – We partnered with BMG to create a transformative brand that reinforces its position as a global music industry leader. 🪩 The bold new visual language honors its heritage as a champion of music creators, whilst reflecting both continuity and innovation. The dynamic new symbol brings energy and movement to BMG’s visual identity, while the vibrant hero colours are inspired by its strength, bright stage spotlights, and industry achievements. 💥 – CREDITS Walk A Thought @walkathought @erikbvaage @rasmusanilsson Wolff Olins @thomaswilder @georgelavenderr @nicolo_bernardi_ @nineteen_nan @catreenyoon @in.in.___7 @createprint3d @michelebkim Typography Graphik by @commercialtype Rhymes by @maxitype_com

BMG Music (2025) Visual identity for @thenewbmg in collaboration with @wolffolins . – We partnered with BMG to create a transformative brand that reinforces its position as a global music industry leader. 🪩 The bold new visual language honors its heritage as a champion of music creators, whilst reflecting both continuity and innovation. The dynamic new symbol brings energy and movement to BMG’s visual identity, while the vibrant hero colours are inspired by its strength, bright stage spotlights, and industry achievements. 💥 – CREDITS Walk A Thought @walkathought @erikbvaage @rasmusanilsson Wolff Olins @thomaswilder @georgelavenderr @nicolo_bernardi_ @nineteen_nan @catreenyoon @in.in.___7 @createprint3d @michelebkim Typography Graphik by @commercialtype Rhymes by @maxitype_com