Yuchen and I created this video inspired by running. In reality, everyone is playing with their phones and staying at home, but isn‘t the meaning of life just about exercise? We’ve also incorporated elements from Forrest Gump‘s true story into it.
#run #runnerscommunity #vulcan #outfitoftheday
LOGO VISUAL STUDY / MATERIAL STATES
The same form.
Four different states of existence.
Our logo is treated as an object — not a symbol.
By changing its material, we explore how meaning shifts while structure remains.
Camouflage
Blending into environment. Survival through adaptation.
The logo disappears, yet still exists.
Brushed Metal
Cold, controlled, industrial.
Pure structure. No emotion. Only function and will.
Ice / Glass
Frozen time. Fragile strength.
A moment suspended between breaking and endurance.
Oxidized Steel
Time leaves marks. Destruction becomes texture.
Decay is not the opposite of power — it proves it.
Same outline.
Different realities.
Identity is not what you wear.
VULCAN
#BrandIdentity
#LogoDesign
#VisualLanguage
#MaterialStudy
#IndustrialAesthetic
#ConceptualDesign
#AvantGarde
#FashionPhilosophy
#DesignResearch
#logodesinger
#logo
It’s what remains after erosion.
VULCAN - FIRST PHYSICAL STORE
From sketches to fabrics,
from ideas to real weight in the hands.
What started as a vision
now has a space you can walk into.
This is not just a store.
It‘s a place where form, texture, and intention meet.
A new chapter, built slowly - and meant to last.
Welcome to the first VULCAN store.
#VULCAN
#FirstStore #PhysicalStore
#IndependentBrand #Streetwear #AvantGarde #ModernUniform #NewChapter #BrandMilestone
VRC • 5KM CITY RUN
📍 Chengdu
An invitation to move, to feel, to connect.
Built for the streets. Designed for the pace of the city.
05.05.2026 — 14:00
People’s Park → Yulin
Run with us.
#VRC #Chengdu #CityRun #5KM #UrbanMovement RunTheCity
City motion. No pause, no rewind — just forward.
Built for movement, shaped by rhythm.
#reels #streetwear #urbanstyle #citylife #running motion everydaycarry fitcheck minimalstyle athleisure streetfit chengdu china vibes ontherun
