Manchester City F.C. just won the 2026 FA Cup today, in the final at Wembley Stadium! Winners in footbal, winners in digitalisation!
The new Manchester City Stadium Tour experience, powered by #VTEX, combines tours and personalized add-ons into a single digital flow. This new booking experience starts from July 6th, but is already available to explore and book on the Website - check out the link in bio.
Congratulations, #ManCity!
Strategic goals require autonomous execution.
The VTEX Commerce Platform has evolved into a native AI operating system designed for the complexities of modern B2C commerce. By integrating the AI Workspace, the platform removes the manual burden of orchestrating global operations.
This infrastructure allows enterprise leaders to pivot from managing manual tasks to managing high-level business results with precision.
Explore the full VTEX Vision 26/27 release through the link in our bio.
#VTEX #VTEXVision #AI
In this VTEX Live episode, Whole Foods co-founder John Mackey joins us to share how he built a global retail giant by putting humanity at the center of business.
From surviving a bankruptcy-threatening flood to navigating a $13.7B merger with Amazon, Mackey reveals why purpose-driven leadership is the ultimate competitive advantage.
🎙️ Full episode out now. Link in bio!
#WholeFoods #VTEXLive
By integrating a team of AI agents capable of 1,000+ automated actions, the VTEX Commerce Platform reduces operational timelines from weeks to mere hours.
Swipe through to see how our specialized AI agents manage the complexities of modern commerce. ➡️
Click on our bio to find out more about VTEX Vision.
#VTEX #VTEXVision #Enterprise
“You can choose to look for problems or opportunities—and you will get whatever you’re looking for.”
This is how Rupal Patel, CEO and former CIA officer, challenged the VTEX DAY audience to rethink their leadership mindset. Drawing from her experience in high-pressure environments, Rupal shared the concept of “Tactical Ignorance”: the discipline of filtering out noise to focus exclusively on the signals that move the needle.
In her keynote, she emphasized that agility is born from a learning mindset and the courage to de-silo our minds and organizations. Whether in intelligence or business, the goal is the same: navigating ambiguity with precision and turning constraints into creative opportunities.
It was a masterclass in how to apply elite analytical strategies to the challenges of modern digital commerce and enterprise leadership.
#VTEX #VTEXDAY
A new step in our partnership with Manchester City Football Club is now live with the launch of the new Manchester City Stadium Tour Digital Journey!
When a global sports organization like Manchester City enhances how fans experience its brand online, the bar is exceptionally high: speed, reliability, and seamless integration across bookings and commerce.
The new Manchester City Stadium Tour experience, powered by #VTEX, combines tours and personalized add-ons into a single digital flow. This new booking experience starts from July 6th, but is already available to explore and book on the Mancity Website.
Just like football, great digital experiences are built through preparation and strong foundations. Behind every smooth fan journey is technology that can perform under pressure and adapt as expectations grow.
This launch is another example of how digital is playing an increasingly important role in connecting clubs and fans. More to come!
To find out more, click on the link in our bio.
“The best AI is the invisible AI.”
Tim Engler, CIO of OBI, said it best at #OMR2026: great recommendations, smarter pricing, better demand prediction, salespeople who can actually serve customers. No flashy gimmicks; just commerce that works.
That’s the future we’re building. #VTEX @officially_omr
“People crave 2 things: purpose and love.”
This insight from John Mackey, Co-founder and former CEO of Whole Foods Market, captured the room at VTEX DAY. In a conversation with our Founder and Co-CEO, Mariano Gomide de Faria, John explored how challenging the “profit above all” rule actually unlocks higher performance.
From the early days of living in his first store to the acquisition by Amazon, John’s journey proves that Conscious Capitalism isn’t just an ideal. It is a pragmatic strategy for scaling global brands built on trust and authenticity.
It was an honor to hear from a leader who shifted the global retail paradigm by proving that when a business creates value for everyone, the financial results become an inevitable outcome.
#VTEX #VTEXDAY
The very future of how you do digital commerce is already here.
@marianogfaria took the stage with Tim Engler from OBI Group Holding at OMR and delivered a very poignant and down-to-Earth perspective on what’s next in this AI-driven world we’re all navigating.
“Everything will be personalized. We’re going to send the client a personalized text, a personalized picture, we’re going to personalize the products and after-sales messages”, stated Tim.
“In the era of AI, retailers need to be agnostic to channels, and today, the organization charts are still organized by channels. If you consider a channel to be a conversation within a company, you are wrong. The clients, the customers, they ignore channels”, said Mariano.
Stay tuned for more insights of this conversation!
#VTEX @officially_omr
Back for one more day at #OMR2026!
The VTEX booth is open in Hall A1. Come and talk to us about what connected commerce can do for your organization.
#VTEX @officially_omr
Day 1 at #OMR2026 done. And what a day! 🔥
The VTEX booth was the place to be in Hamburg. VTEX Live with Jeremy Way (VP Partnerships at City Football Group), our Co-CEO Mariano Gomide in conversation with Synaigy, Manchester City goodies, and a floor full of people talking commerce. Loud and just getting started.
➡️ Day 2 hits different: at 10:55 on the Purple Stage, Mariano takes the main stage with Tim Engler from OBI for “AI in Action: How VTEX and OBI Are Transforming Strategy, Operations, and Growth”. Don’t miss it.
📍Hall A1, booth F11 | @officially_omr #VTEX #ConnectedCommerce
“If you don’t try to out-innovate yourself, somebody else will do it for you — and then you don’t wanna be looking in the rear view mirror on that.”
This is how Mary Dillon, CEO of Foot Locker, summarized the urgency of evolution in today’s market. In a powerful conversation with Daniela Jurado, our North America General Manager, Mary shared her journey from first-generation college graduate to leading global icons like Ulta Beauty and McDonald’s.
It was an honor to have her on the VTEX DAY stage, reminding us that true leadership requires the courage to disrupt your own success before the competition does it for you.
#VTEX #VTEXDAY
