One of my favorite branding projects from 2025. I fell in love with these steep mountain lines and am thrilled the client pushed me further in this direction. Now all I want to do is go heli skiing in Alaska, thanks @seabaheli ! 🏔️ 🚁
Their original logo was more of a graphic that wasn’t quite hitting the mark when it came to scalability and legibility across platforms. It was fun to modernize the brand with big, bold mountain lines. I can’t wait to see how this logo plays out from embroidery to helicopter decals.
Does your brand need a refresh? Start the new year off with a modern look & feel. ✨
Can you guess this bike model? Ready to rip for @flylowgear . The lack of snow has me hyped on my bike!! Brown pow is greater than no pow. Icy berms are sketchy but the low down sunny side dirt is prime! #flylowridefast
‘Temple Crag’ Tshirt design for @alpenglowexpeditions . Rumor has it AEX merch will be 15% off on December 13th & 21st as part of their ‘12 Days of Savings’. Get your hands on one while they last!
A little tease of a new branding project I’m very excited about. This feels like some of my best work yet. Kudos to the client to pushing me to keep taking it farther. Love these lines. Full reveal coming soon. 🏔️✨
2025 Goals: Share more work. Let go of the ‘perfect feed’. Don’t over think it. Share to share. Inspire and be inspired.
Illustration of a badass Bronco for @flylowgear , featured on the ‘Joyride’ tee.
#fordbronco #illustration
Name that range. Graphic work for @flylowgear . Work has been full of mountains lately and I’m enjoying the challenge. How many different ways can you draw a mountain?? I’m on a mission to find out. 🏔️
From sketch to reality. I’m obsessed with how this new ‘Dragon Cap’ from @flylowgear came out. It’s surprisingly challenging to bring a sketch to life in a digital world and keep the same feel. I feel like this one translates well! My new favorite hat, in my favorite color. I’m going to need to order a few more as backup! 🏔️✨ #mountainvibes
Shout out to @sugarbowlresort for supporting local artists this season with their annual pass holder beanie design contest by paying for submissions and for teaming up with @desosupplyco on production. Way to keep it local!!
I’m excited to see this design come to life. It didn’t come easy fresh out of maternity leave. 😂 🏔️✨ Thank you to everyone that voted! Make sure you swoop one if you’re a pass holder! Follow and support all of the local artists: @lewlewland@uglyhawk@locals.creative@squigwork@vinnie.zacha.herthel . Ski Happy!
Heyyy hi. It’s been a while… like a year and a half? Or two babies. Depends on how your measure time I suppose. I’m going to attempt to share some creative work here, instead of keeping it all to myself. But I’ll have to let my perfectionism go, and my innate desire for a perfectly curated feed. I’m not here for that. I’m here to inspire and be inspired. To share, to build community, to be authentic in a digital world that feels quite the opposite. So here goes nothing (again). We will see if it sticks this third time around. 🤞🏼✨😂
I love this part of the process — exploring the possibilities and potential for an icon. Studying the letterform and seeking meaning. Here we explore the possibilities of an ‘A’ for an civil engineering company. Inspired by roads, waterways, paths and how they work in unison. Along with the tools of the trade, the surveyor tripod. #logodesign #icondesign #buildingabrand
One of my favorite rebranding projects for a 20+ year old local engineering firm that needed an upgrade from 1998. The end result is a beautiful new branding package that reflects their experience and professionalism with character. The ‘A’ icon is a creative expression inspired by the surveyors tripod, the centerline acting as a shadow from the first leg. The full branding package is versatile for all of their needs and platforms. Project completed with @ltmarketingteam . ✨ #rebrand #logodesign #branding
