22 years.
Thatâs how long Iâve watched Vimi Joshi dream this dream.
And if youâve ever followed a dream of your own, you know. You know how hard that road is. The doubt, the setbacks, the moments where you wonder if itâs worth it. Most people give up. Vimi didnât.
And today she has her own brand.
@vimijoshi
Iâm not just proud as her friend. Iâm proud as someone who genuinely loves make-up. Iâm a make-up girl through and through, I buy from every brand, I try everything. So when I tell you her products are different, I mean it.
Vimi didnât take the easy route. No flashy packaging. No hundreds of shades that donât actually work. She went deep into the science of make-up, into what actually works for South Asian skin, into pigments that stay on your skin for 24 hours until you choose to remove them.
Because make-up is science. And when a trained artist understands that science at the level Vimi does, the products she creates are on another level.
Her lipstick. Her eyeliner. Her mascara, The colours sheâs chosen. All of it is intentional, considered, and works.
If youâre someone who wants pigment that actually performs and brightens your skin, please try at least one product from her line. Use it. Feel it. Youâll understand immediately.
Vimi, in a world full of make-up brands chasing trends, your passion, your knowledge, and your integrity will always stand apart.
This is just the beginning. And Iâm so proud to have had a front row seat to your journey. đ¤
@vimijoshi
And btw
@vimijoshi is first ever South Asian brand to be in
@ultabeautymiddleeast .
