What defines a modern gentleman today?
Dear Lord by Vilhelm Parfumerie is an ode to character — a modern portrait of elegance, charm, confidence, intelligence and magnetism.
An intimate evening with Vilhelm Parfumerie & ICON Magazine France, celebrating the launch of Dear Lord.
The night unfolded around conversation, scent, and the idea of the modern gentleman — beautifully captured in words by the poet Simon Johannin.
Refined bergamot opens like cool air after rain on stone-paved city streets. In the heart, the gentle bitterness of papyrus intertwines with the luminous sensuality of sandalwood. In the base, dark woody vanilla is deepened by the evocative exoticism of palo santo, completing a portrait shaped by beauty, intelligence, and quiet confidence.
Discover the new Dear Lord…
Meet Dear Lord, the newest creation from Vilhelm Parfumerie.
Jérôme Epinette — Master Perfumer of Robertet — crafted the fragrance and reveals its story in this video.
Dear Lord is about inner aristocracy and outward style, revealed through gesture, choice, and fragrance.
Refined bergamot opens like cool air after rain on stone-paved city streets. In the heart, the gentle bitterness of papyrus — pure in gesture, precise in thought — intertwines with the luminous sensuality of sandalwood. In the base, dark woody vanilla is deepened by the evocative exoticism of palo santo, completing a portrait shaped by intelligence and quiet confidence.
NEW Dear Lord
For the first time, a new color enters the Vilhelm Parfumerie regular collection.
With Dear Lord, the house introduces British Green — a deep, elegant shade that becomes a new visual code within the Vilhelm universe.
Modern, cultured, and subtly ironic, this green carries the spirit of contemporary aristocracy: less about tradition, more about attitude; less about display, more about character. It suggests refinement with depth and confidence with restraint.
In a world that demands spectacle, true distinction lies in composure. Here, status is not inherited, but cultivated — through taste, cultural awareness, and freedom of thought. Through the privilege of being oneself, without explanation.
Dear Lord is now available on vilhelmparfumerie.com and at the Paris boutique.
NEW Dear Lord
Vilhelm Parfumerie unveils a new expression of inner aristocracy and modern refinement.
Dear Lord is a fragrance of inner aristocracy and outward style — one that expresses a presence both confident and composed, with an effortless sense of cultivation. Genderless and unconcerned with definition, it embodies quiet theatricality and contemporary elegance.
No coat of arms. No rigid canon. Aristocracy here is internal — revealed through gesture, choice, and fragrance. Dear Lord is the fragrance of one for whom luxury is not excess, but intellect, newness, and style. He lives to the rhythm of the metropolis, yet preserves an inner distance. A romantic without illusions, elegant without effort, confident without assertion.
A defining feature of Dear Lord’s design is its new visual code: modern, cultured, and subtly ironic. The deep green known as British Green becomes a symbol of contemporary aristocracy within the Vilhelm universe.
Dear Lord is now available on vilhelmparfumerie.com and at the Paris boutique.
The beauty of becoming a favorite.
Three fragrances that have become true favorites - expressive, memorable, and distinctive in their own way.
Morning Chess - bright bergamot, green freshness, and a crisp, elegant trail that feels like a clear summer morning.
Dear Polly — black tea, soft musk, and morning light captured in a scent that feels intimate, warm, and quietly addictive.
Mango Skin — ripe mango, blackberries, and soft sweetness wrapped in a vibrant, sensual composition with a wild edge.
An ode to details, shaped as art.
Created by Pierre Dinand — the legendary designer behind the world’s most iconic perfume bottles — the Vilhelm Parfumerie flacon plays with light through sculpted facets of glass. The saffron-yellow label, inspired by a vintage Bakelite peace found at a Parisian flea market, brings a signature touch of memory and style.
