Link in Bio.
How might we create an exhibition that acts as a reflection of Vignelli’s design?
We mainly aimed to make designers intuitively associate the communication pieces with Massimo’s distinctive visual style. While researching on this subject, we were able to detect key design parameters within the use of grids, color palettes and typography, which resulted in our visual principles for setting the campaign’s visual communication. From analyzing his personal card, for e.g., we detected his — commonly used — force line positioned in the viewport’s horizontal middle, where text boxes are placed in order to archive an overall simple and balanced page layout.
