for
@saucony_eu &
@irunfr
The agency designed and produced The Maze II, expanding upon our original underground relay race concept. First created by our agency last year, the event has crossed borders, expanding from New York to London, via Madrid, Milan, and Tokyo.
In Paris, the race electrified the 13th arrondissement, bringing together 14 teams from all over France. From the creation of the graphic identity to the development of a dedicated mobile app, the agency imagined and deployed a comprehensive, immersive experience.
The agency managed the entire production: location scouting and selection, set design, logistics, and the coordination and supervision of all crews to welcome over 250 participants.
Crédit :
@adrienozouf