Five years ago today, I roasted my first batch of coffee under the banner of Viewfinder Coffee Roasters. Since then, we have helped open dozens of shops, roasted well over 150,000lbs of coffee, and stayed true to our vision. The best part? I’m not doing it alone anymore! This year will be a massive year of growth (news to come), but right now I am just feeling thankful of what God has given me to steward. Special thanks to my wife, my daughter, my family, my team at Hybrid, Nur, and the Viewfinder Group. Wouldn’t want to do it without you. - Jonah
Where it all starts - over 15,000 cups of Viewfinder are enjoyed every week thanks to our awesome Wholesale Partners. We are heading to the SCA expo this weekend with gratitude for the past 4 years, and the stories that start right here at the VCR roastery. Keep an eye out - we’ve got a few collabs you won’t want to miss! #viewfindercoffee #sca2025 #dallascoffee
Absolutely mesmerizing 😍
All of our coffees are available in 10oz, 2lb, & 5lb increments. Order online, or visit one of our partners to get some for your home!
Let’s answer the question nobody’s asking: why green? First off: forest green is objectively the best color. Secondly, sustainability is apart of our mission as Viewfinder! That’s why our 10oz & 5lb packaging are 100% recyclable. Obviously, the color green comes in agreement with sustainability. However, to be frank, it’s mostly because we like the color ;) #viewfinder #dallascoffee #coffee #sustainability
It’s famously stated that the definition of insanity is doing something the same way over and over and expecting different results. However, in roasting and brewing, you have to change variables in different ways to achieve a consistent result. Sounds insane? Try brewing your own coffee. #coffee #viewfindercoffee
📸: @keetunpierce
