The VESCORP Story Pt. 2 -- It all started with the first @ves.corp dinner, a year ago in April 2024! Forever grateful to @enyleeparker who is always creating opportunities through her network. The women I invited to this dinner continue to inspire me endlessly.
The VESCORP Story Pt. 1 -- Celebrating one year of @ves.corp and the moments that brought us here. Slow, steady, and always of quality. Thank you for supporting and following along as we build. 🤍
Kohler. Aesop. Prada. Arket. Moments from last week at Salone that tell you exactly where brand activations are heading. The brands paying attention now will lead the way.
#ExperientialMarketing #BrandActivation #SalonedelMobile #MilanDesignWeek #EventMarketing
Official sponsorships. Celebrity dressing deals. Co-chair strategy. Indirect media amplification. This is how brands actually integrate into the most expensive event in fashion, and it starts months before anyone sets foot on those steps.
#ExperientialMarketing #BrandStrategy #MetGala #EventMarketing #fashionmarketing
Ideas from your collected memories and life experiences can't be found in a trend deck or on a Pinterest board. I call it your “creative fingerprint” because it's creativity that's specific to you. When that specialness is brought to brands, no one can compete with your ideas.
Laila Gohar’s “creative fingerprint” brought her dream carousel to life for Arket at Salone. The result: the oldest carousel in Italy, horses replaced with oversized produce, and a live vegetable orchestra.
#lailagohar #salone #experientialmarketing #brandedfood #creativemarketing
Every year your favorite brands spend hundreds of thousands on Coachella activations. Some of them get it wrong. But the difference isn't budget. It's intention. #coachella #brandactivation #experientialmarketing #brandstrategy influencermarketing
⭐️ Today on the VESCORP Substack: what AI can't do in experiential marketing, and how it will expose the creatives who rely on AI as a substitute for taste. Link in bio.
