Pleased to announce Makeup Artist Veronica Velez is now represented by South James! Veronica is a New York City–based makeup artist, born in Venezuela and raised in New Jersey. She began her journey in the beauty industry in 2011, refining her skills working with leading beauty brands. Known for her clean aesthetic and relatable glam, Veronica now works across the commercial, beauty, and event spaces, with an emphasis on red carpet makeup. Veronica has collaborated with clients including American Express, Bergdorf Goodman, Farmacy, FILA, Garage, Health Ade, Longchamp, Polaroid and Velocio. Welcome to South James @veronicavelezmakeup !