Veleta Studio Lab

This weeks Notes of Nuance comes from Domingo Betancur (@veletagram ), a creative director and cultural researcher based in Medellín. I’ve been interacting with Domingo on Instagram for a while now. Mostly through the language of the internet: supporting each other’s work, noticing the same references, ending up in the same corners of culture. But I also kept seeing him in the likes of the most interesting posts online, which somehow became its own form of curation. Through that alone, I found new rabbit holes, artists, archives and ways of seeing. What strikes me about Domingo is that he feels deeply online without feeling consumed by it. There’s intention to his curiosity. Precision to his taste. And a genuine care not just for his own work, but for the creative worlds other people are building too. He leads @veletagram , a practice that moves between branding, visual storytelling, and emerging technology without treating any of them as separate disciplines. Really excited to have him on Second Screen and even more excited for you to step into his mind a little. Notes of Nuance w/ Domingo is now live💌📮 [culture, design, branding, substack, new media, culture]

Reflections of Mythology, Form, Memory. And of course, Aliens 👽 Thank you @kaitlyndavies for hosting me at @areyouwellread in Lisbon earlier this year! Get your newspaper locally at Well Read or @metalabel__ online: /waroftheworlds Photography: @filipaaurelio Visual Objects: @veletagram Sounds: @verite

THE REMIX IS THE KPI Some BTS - @veletagram ’s visuals were inspired by real bootleg Batman toys. Pure IRL slop, as he calls it. Choose your fighter. Tag yourself.

New collab by me and @veletagram THE REMIX IS THE KPI 🦇♥️👄 Visual objects are by the one and only Domingo Beta We made this for FLORA’s Field Guide Vol.1 — it’s out now in print and digital on Metalabel! /fieldguidevol1 Big thanks to @mma1226 & @tarshaakrishnaraj for including us “I’ve seen the future and it will be Batman” - Prince

ok time stamp on a little personal milestone but so honored to have printed matter in a bookstore friends in lisbon please go and support @areyouwellread and @kaitlyndavies 🇵🇹

✏️ En agosto tuvimos una dosis doble de creatividad de la mano de las mentes detrás de @veletagram , Domingo Betancur y Anita Vélez. Compartieron un recorrido de creatividad y de dejar la mente viajar a tierras por descubrir, un arsenal de herramientas para alimentar y sostener nuestra creatividad, y una liberación de etiquetas y expectativas, porque cada camino es propio y cada recorrido se va definiendo por los picos y valles del proceso que es vivir y crear. Salimos con la receta para la mejor dieta, cargada de sabores estimulantes, contenido sumamente nutritivo, y un gusto y pasión por desarrollar productos interesantes que superan dificultades y desenmarañan desafíos. Nos quedamos con que en esta vida de nómadas, el corazón es nuestra brújula, y que esta bien reivindicar la duda y la fricción. 👣 Gracias Anita y Domingo por compartir con nosotros, es una charla que permanecerá con nosotros. Y a la linda comunidad de CreativeMornings Medellín gracias por hacer parte de esta charla, por sus preguntas y comentarios. Hacen cada evento una delicia para nosotros! 📸: @valentinazptrpo___

The War of the Worlds is not a story about war between humans and aliens. It’s about war between Men of Mediums — the newspaper and radio industries warring with each other for capital, political power, control over technology’s future, and really, what is perceived as truth and reality. It is strikingly similar to what we see playing out a century later today, with significant power struggles between legacy media and new mediums - creators, social media, podcasts and now AI. So it felt right to express this work as a sound play performed live at @fwbfest.info and a newspaper on @metalabel__ . Plus, as AI accelerates and the barrier to digital media generation drops to zero, crafted physical objects that are tangible and tactile only become more coveted and valued. So please give some love to @veletagram , because he visually knocked this shit out of the park! You can get a copy of the newspaper delivered to you on Metalabel: /waroftheworlds

Scenes from The War of the Worlds Did Not Take Place at FWB FEST25 (spoiler alert) A reflection on the collective hysteria and war and myths surrounding the radio and the newspaper 100 years ago. 100 years from now, will we be having similar reflections about social media and AI? Are we repeating the same cycles of narrative warfare? Btw the talk is now up on YouTube and Substack. If you’ve got a few seconds to support, help me bring this talk to SXSW 2026 by voting (the link to all this in bio) Plus, this scene is a little visual homage to Orson Welles’ Citizen Kane, for my fellow film nerds who know… Visual objects by @veletagram Sounds by @verite Debuted at @fwbfest.info

“Why did you do your talk like that?” I’ve been asked this question many times since performing The War of the Worlds Did Not Take Place at FWB FEST25. So I wanted to share my philosophy behind designing a presentation in 2025. I hope this gives you something different to play and have fun with for whatever you’re speaking or writing about next. Photo Credit: Kayla De Guzman The War of the Worlds Did Not Take Place is available now on @metalabel__ ~ /waroftheworlds

THE WAR OF THE WORLDS DID NOT TAKE PLACE Debuted @ FWB FEST25 Now available @ Metalabel A new work by me Visual objects by Domingo Beta Original score by VÉRITÉ A century-old myth. Aliens, war and magic. What do they reveal about our modern era of technology and media? Read & collect the newspaper here: /waroftheworlds

Hola! Aprovechando que este fin de semana hay una versión nueva de Vendita @humanese les mostramos como ha evolucionado el proyecto desde que @_carolinadaza_ , la fundadora del proyecto, hace 3 años nos extendió la invitación para darle vida a la marca. En nuestras historias lo publicaremos con más visuales. Nos vemos en Vendita Minis este fin de semana en @humanese

hi everyone! ❤️ we’re celebrating the end of february with a post-LoveFest drop on @metalabel__ ❤️The Fair imagines a post-capitalist, care-centric future in a short story written by Lisa Hehnke and @maria_of_magdalene with original artwork from @veletagram .The story arose when RADAR and @switch_lit launched an experiment in collaborative storytelling called ‘Platonia.’ Collect the edition and learn more about the project - link in bio. luv u!! 😘