Vance Boo

《Forget Me Not》 A little short film I directed last year for @fujifilmsg , for the new X100VI. I’ve decided to take on the project from a slightly different angle, by using narrative to advertise the product. Just as it was a love story that I’m writing for the film, at the same time I felt like I was writing a love letter for photography. I hope everybody enjoys this little spot! Also, big shoutout to @shootinggalleryasia for the amazing production support that was given to make everything possible! Cast: @joshposhgosh @gabriellagems EP: @davidcchan DOP: @joelhengdop 1CA: @benn.yuan 2CA: @el_ardencies 3CA: @henrryyhe Gaffer: @fhrahman Grip: @captain_206 Grip: @whitx_ BTS: @thanakan Soundie: Stanley Low Original Music: @thecoldcutduo Recomposed by: @jeleneluar Singer: @jannassa Post-house: @grvtt_post Colorist: @filmtroop_ @behjingqiang

Congratulations @michelleyeoh_official for winning the Oscar’s and putting the Asian filmmaking community on the world map yet again. What a pleasure to have worked with you! 📷: @oowenphotos_ Production: @shootinggalleryasia DOP: 🙋🏻‍♂️ CA: @malekmonster EP: @davidcchan Gaffer: @fhrahman Grip: @captain_206 PA: @almarcellin

I’m a commercial and advertising photographer and I FRIGGGGGING LOVE MY JOB! ❤️ #commercialphotography #advertisingphotography #fashionphotographers #adphotography #advertisingphotographer #loveforphotography #photogram #photographers #photographerlife #onset #onsetlife #lifeonset #stillsandmotion #stillsphotographer #imaging #contentcreator

2nd OOH Campaign of the year for @americanexpress ! Always happy to be trusted by my client-turned-friend/Suit/Art Director @furleese ! Somehow we always managed to work miracles out in short spans of time and challenging budget! We were tasked to create images for a campaign to encourage travellers to explore the lesser known parts of Singapore with Amex and so we brainstormed and collaborated on the creative direction hand-in-hand within hours! The idea was to shoot the talent’s backview and play with the copy “Step in with Amex”, creating 2 images for the MRT’s platform screen doors. Me being me (sometimes my intrusive thought just comes out), I said “why 2? Let’s go with 4!” Within 2 weeks of production from end-to-end with limited budget and resources, I’ll say it’s a job well done! Talent: @psdorothy HMUA: @cynderellasg Photographer: 🙋🏻‍♂️ Production support: @shootinggalleryasia Crew: @fhrahman @oowenphotos_ and Mike Chung PA: Melvin Retouching by yours truly. Onwards to more! - Shot on: @fujifilmsg GFX100ii + GF 32-64mm/GF 20-35mm Lit by: @bron.sg @asteraofficial

We loved the energy and effort from everyone who came to our first event. We hope you left feeling inspired with new perspectives towards your craft. All of us definitely made some new friends, Tribe is built on homegrown spirit, raw ambition, and the magic of coming together. We’re building something rooted, something real and seeing it take shape with all of you means everything. Let’s keep this community alive. Onto the next. #JOINTHETRIBE

30. The Big 3. A milestone that only comes once in a lifetime. Looking back, my life has been a rollercoaster—full of ups and downs, wins and losses. I’m incredibly blessed with my beautiful wife, and I have the rare privilege of calling my passion and hobby a career. But at 30, my industry feels like a sunset one, at least in Singapore. I no longer feel in demand. Somehow forgotten. Nearly a decade in, countless hours and sleepless nights later, and I find myself back at square one. Not much to show for it except for some images, some reels that barely get watched. And back to sleepless nights of self-doubt. This industry is brutal. A 5% success rate for every pitch—months of effort, commitment, and prep work done, with no guarantee of anything. And even when the job is won, from day one to the final delivery, it’s a constant uphill battle. High risk, low margins, and a reality that wears you down. I won’t lie—I’m tired. My flame is nothing but embers at this point. I miss the fire I had at 20. Or even 25. When your work becomes such a huge part of your identity, it’s impossible for it not to affect you deeply. Turning 30 is bittersweet. I’m grateful to be here, grateful for my wife, grateful for love and life. But my career? It has left me feeling empty. Lost. As I step into this new decade, my birthday wish is simple—to find hope again. To rediscover what I love. To reignite the passion I once had. And maybe, just maybe, to finally be proud of myself. Here’s to 30. And to fewer sleepless nights of self-doubt. And to my wife @tankexinnn Happy Valentine’s Day! ❤️

Some screengrabs from the 2nd film! Scroll for the full length! (2/5) Had the honours of lensing 5 films in 2 days for @samkoaycreates , for Nippon Vietnam! @nipponpaintvietnam ! Took us but only the most talented 1AD, Cam Ops and Lighting Team as well as literally the MAD Production to pull it off! Had to run two camera units simultaneously to meet the time limitations as well as splitting the lights and equipment up so it was really a tough game of logistics but we managed to work around it! Lensed it on the @nisiglobal Athena Primes with 2 x @sony FX6 to keep the production nimble and quick to swap around camera units and share minimal lenses! The @aputureasia XT and LS series were also a lifesaver here as we had multiple 9Ks and 4Ks @arri_asia HMIs running and were low on power. Being able to have enough firepower from the LEDs and still run conservatively on power was very important. We literally shot until we had 2 mins of petrol left for the genny! Talk about cutting it close! PH: @madproductionsvn Director: @samkoaycreates 1AD: Kenny EP: @derekduong Producer: @dennisfindingmoods Producer: Phuong Huang DOP: 🙋🏻‍♂️ A Cam: @anhpham.t B Cam: @steadipha Gaffer: binhminh007001 Lighting Team and Eq: @cinespace_rental Art Director: @leesolong Colourist: @frenchie_ct #tvc #filmproduction #directorofphotography #dop #filmmakerslife #tvcommercial #nisiathena #aputurelighting #aputure #nisiathena #filmmakersworld

Happy CNY! (1/5) Had the honours of lensing 5 films in 2 days for @samkoaycreates , for Nippon Vietnam! @nipponpaintvietnam ! Took us but only the most talented 1AD, Cam Ops and Lighting Team as well as literally the MAD Production to pull it off! Had to run two camera units simultaneously to meet the time limitations as well as splitting the lights and equipment up so it was really a tough game of logistics but we managed to work around it! Lensed it on the @nisiglobal Athena Primes with 2 x @sony FX6 to keep the production nimble and quick to swap around camera units and share minimal lenses! The @aputureasia XT and LS series were also a lifesaver here as we had multiple 9Ks and 4Ks @arri_asia HMIs running and were low on power. Being able to have enough firepower from the LEDs and still run conservatively on power was very important. We literally shot until we had 2 mins of petrol left for the genny! Talk about cutting it close! PH: @madproductionsvn Director: @samkoaycreates 1AD: Kenny EP: @derekduong Producer: @dennisfindingmoods Producer: Phuong Huang DOP: 🙋🏻‍♂️ A Cam: @anhpham.t B Cam: @steadipha Gaffer: binhminh007001 Lighting Team and Eq: @cinespace_rental Art Director: @leesolong Colourist: @frenchie_ct #tvc #filmproduction #directorofphotography #dop #filmmakerslife #tvcommercial #nisiathena #aputurelighting #aputure

I’m honoured to be able to direct this @teslamotors @teslamotorssg spec-ad, where the Cybertruck became a symbol of sustainable innovation, growth, and a greener future. It was a great creative challenge to say the least: creating a car ad that’s not legally allowed on the road! So I turned to movie magic, what we know and do best. I made use of light programming and choreographed camera movements to simulate motion and dynamism To hint at our Asian roots, I also infused subtle elements of Wayang, an Indonesian shadow play. Huge thanks to @mintostudios and @aputureasia for trusting me with this project and inviting me to bring this vision to life. Was thrilled to be the first DOP to used the new Infinimat 20x20 and the 1200X. 😆 With zero budget but endless passion, this dream became a reality thanks to incredible partners and crew who came in and contribute with no questions asked. Forever grateful and much love to everyone! It really takes a village! ❤️ Shot on: @arri @arri_asia Alexa 35 and Ultra Prime series Production Company: @mintostudios Executive Producers: @lionel_ , @yuenmxk , @jiassa Producer: Quek Ziying Director / Director of Photography: 🙋🏻‍♂️ 1st Assistant Director: @whitx_ 1st Camera Assistant: @hafichan 2nd Camera Assistant/Asst Ronin Tech: @mainlymaiz Ronin Tech: @ryphaee Key Grip: @fhrahman Key Grip Assistant: @danialh.rashid Gaffer: @aylwin_h_h_h Lighting Console Programmer: @nikimuliade Grips: @chewychewyou , @lailaiong , Leon Sia, @___jiaer Junior Grips: Karen Lee Kah Yee, Didi & Adi Photographer: @lyxstudiosg Set Design: Celine Ng, Lwee Jia Ming, Chong Jia Min from @fractionsg Floral Design: Amy Tan, Sim Ann Chee, Crystal Yeap, Fen, Mdm Cheong Kam Yoke from @amyt.fleur Art Assistants: Parveen Kaur, Chloe Mok, Lovell Tan, Lydia Ng Studio: @shootinggalleryasia @studiosatt5 Editor: @yasdfghui Colorist: @marksonggrades Graphic Design - Winnie Wu Social Media: @leslie.koh Behind the Scenes - Kishin Ananta Nur, Andréa Moulin Special Thanks to: Vernon Lim, @zuki_boy , @davidcchan , @sebtan1 #filmmaking #directorlife #filmmakerslife #cinematography #lightandshadow #filmmakersworld #teslasg #tesla #cybertruck

How do you merge culture and technology into one stunning visual concept? 🎥 @vansderp found inspiration in something truly unique to bring the Tesla #Cybertruck project to life. Watch the full behind the scenes of the Cybertruck x Aputure spec ad over at our YouTube channel! Link in bio! BTS: @kan.nect #creativelighting #tesla #directing #behindthescenes #visualstorytelling

I’m honoured to be able to direct this @teslamotors @teslamotorssg spec-ad, where the Cybertruck became a symbol of sustainable innovation, growth, and a greener future. It was a great creative challenge to say the least: creating a car ad that’s not legally allowed on the road! So I turned to movie magic, what we know and do best. I made use of light programming and choreographed camera movements to simulate motion and dynamism To hint at our Asian roots, I also infused subtle elements of Wayang, an Indonesian shadow play. Huge thanks to @mintostudios and @aputureasia for trusting me with this project and inviting me to bring this vision to life. Was thrilled to be the first DOP to used the new Infinimat 20x20 and the 1200X. 😆 With zero budget but endless passion, this dream became a reality thanks to incredible partners and crew who came in and contribute with no questions asked. Forever grateful and much love to everyone! It really takes a village! ❤️ Shot on: @arri @arri_asia Alexa 35 and Ultra Prime series Production Company: @mintostudios Executive Producers: @lionel_ , @yuenmxk , @jiassa Producer: Quek Ziying Director / Director of Photography: 🙋🏻‍♂️ 1st Assistant Director: @whitx_ 1st Camera Assistant: @hafichan 2nd Camera Assistant/Asst Ronin Tech: @mainlymaiz Ronin Tech: @ryphaee Key Grip: @fhrahman Key Grip Assistant: @danialh.rashid Gaffer: @aylwin_h_h_h Lighting Console Programmer: @nikimuliade Grips: @chewychewyou , @lailaiong , Leon Sia, @___jiaer Junior Grips: Karen Lee Kah Yee, Didi & Adi Photographer: @lyxstudiosg Set Design: Celine Ng, Lwee Jia Ming, Chong Jia Min from @fractionsg Floral Design: Amy Tan, Sim Ann Chee, Crystal Yeap, Fen, Mdm Cheong Kam Yoke from @amyt.fleur Art Assistants: Parveen Kaur, Chloe Mok, Lovell Tan, Lydia Ng Studio: @shootinggalleryasia @studiosatt5 Editor: @yasdfghui Colorist: @marksonggrades Graphic Design - Winnie Wu Social Media: @leslie.koh Behind the Scenes - Kishin Ananta Nur, Andréa Moulin Special Thanks to: Vernon Lim, @zuki_boy , @davidcchan , @sebtan1 #filmmaking #directorlife #filmmakerslife #cinematography #lightandshadow #filmmakersworld #teslasg #tesla #cybertruck

[Dir Cut] Latest work for @maggi_sg with @aspectratiostudios ! (2/2) This is my preferred board! I always had a soft spot for warm tungsten lights! The gaffer @fattgaff did a great job balancing the night CTB sources and tungsten interior various key lights and practicals. To help me inject a sense of comedy in a short 14sec (10s for client), I used the @arri_asia Alura 20-80 Zoom lens inspired by sitcoms in the like “Seinfield” and “The Office” on a dolly, which I thought worked to great effect! Agency: @aspectratiostudios Creatives: @timothylong_ @suetothez @jinnyboy Account Manager: @reginneee Offline + Online Editor: @jasonleezs Production House: @shootinggalleryasia EP: @davidcchan Director: 🙋🏻‍♂️ DOP: 🙋🏻‍♂️ 1AD: @kaydashcheung 1CA: @el_ardencies 2CA: @mainlymaiz Gaffer: @fattgaff G/E: @dzulkay @danishdali Key Grip: @fhrahman Key Grip Asst: @danialh.rashid + Siddik Art Director: @slaynecrw Art Asst: RJ Food stylist: Abigail + 1 Production Assistants: Kelvin & gang HMUA: @cynderellasg