7 out of 10 young people say they want to use a condom with a new partner, but less than half actually do. The reason? They didn’t bring one.
So we decided to hack both the product and the habit, repackaging condoms into something young people already carry everywhere. Introducing BANG: a snus-style container with three pocket-ready condoms. Available from May 15th at 7-Eleven and Pressbyrån in Sweden and Norway, and across Finland and Denmark throughout the summer. Now, it’s never been easier to come prepared!
Thank you, @rfsucom , for letting us f*ck with the product 💥
Last week, we hosted a breakfast panel with Husqvarna and Ericsson, opening up conversations around AI workflows, scaling, and a creative approach to maintaining quality, meaning, and human judgment.
Many thanks to Jenny and Rolando, and to all who attended – it was amazing to have so many industry professionals in one room, sipping orange juice and sitting with the tensions of where we are and where we want to go.
@inside_ericsson@husqvarnaworldwide
Bronze at the @clioawards ! We're honoured that Just Give a F*ck has been recognised as boundary-pushing work worthy of a Clio, and we're forever grateful to @rfsucom for backing disruptive ideas that challenge norms and continue to fight the good fight!
We struck Gold and Silver at last night's SPINN Awards for @rfsucom ’s The Condom Call!
SPINN celebrates Sweden's top PR and communication campaigns – those that earn attention through standout creativity while driving real business value and measurable success. We’re extremely proud of the team and RFSU for continuing to champion bold work!
We know people care about sexual wellness. Still, standing in the aisle and comparing condoms or lube can leave people feeling a little… exposed. So for @rfsucom , we created ‘Eye it to try it’, giving people permission to explore and rewarding their curiosity with a discount that increases the longer they look.
Check out our stories to see how long you can last 👀
We commissioned a study to uncover what really goes on in Nordic bedrooms and found saliva, cooking oil, and even honey in places where proper lubricant should be.
So, to launch @rfsucom ’s lubricant range, we placed outdated DIY solutions where they belong: in a museum. We also created 'Lubiosis', a parody product made from the most common lubricant alternatives. It’s a sticky reminder to screw the past – we have better, safer options now 💦
@guldagget nominations came out this week, and we’re shortlisted for @rfsucom ’s Just Give a F*ck! The Integrated category recognises work that successfully unites a single campaign across multiple channels, which we did, with the added layer of bypassing censorship on all of them.
Two nominations in the SPINN Awards! The Condom Call is shortlisted for Influencer Campaign and Public Information of the Year.
SPINN recognises Sweden’s most innovative PR with measurable impact. We’re proud of the work, proud of the team, and grateful to RFSU for always wanting to put the right spin on things👌
Our Creative Director Petter is on the Guldägget Film jury this week, lending his creative discernment to help select the best short and long-form work from Sweden’s top agencies!
We’re looking for a Motion Designer and a Designer to help us shape some of the world’s most recognisable brands. Is it you or someone you know? Head to /join-us
