Katie here— Straight from the horse’s mouth with some announcements. It’s been quite the year in VADA world as I’m sure you have seen our original HBIC Bad Bunny’s favorite frame— SIREN, got the good ol’ fashion tik tok shop razzle dazzle dupe day in the sun ❤️🩹 Luckily the *real* SIREN restock is en-route straight from Japan back into our loving arms and available to you on Halloween at our shop inside @westside_mkt . New colors and the classics so mark your cal for a very VADA party that night!
I’m also here to tell you that I’m going back to my vintage roots— This year I felt uninspired and trapped under the weight of this messy world and I started taking inventory of things in my life that bring me joy. This journey started with my passion for rehoming vintage and antique fine jewelry so I’m bringing it back— curated fine jewelry and a new edition, eyewear. The collections, as always, are thoughtfully selected by me. Before we designed handmade in Japan VADA eyewear, I only wore vintage frames that I would re-lens with my local optician. VADA is your local optician for lenses now too :) We have a full lab and can add new lenses with your Rx quick!! I believe incorporating vintage alongside responsibly made high quality new fine jewelry and eyewear is VADA’s brand story and one thing we do well is staying true to ourselves. Which we plan to do even when our playground bully moves in next door.
⭐️
To my VADA dreamers
Love always and forever
Katie VADA
Photo of me, Frankie, and Nico by VADA team member @tonykrash
Made for two 👯♀️ Handcrafted in our Austin, Texas studio from solid 14K yellow gold — because the best things in life are better split down the middle. ♡
The VADA Best Friends charm. One heart, two halves, forever linked.
Bring your bestie to the WSM this Friday for our VADA BFFs sale
Meet your new summer essential 🏖️🐚☀️ — the VADA logo towel, now available in our Espresso and Blue Sky colorways. Perfect for beachside vacations, pool days, and everything in between, with more than enough ground coverage for wherever the season takes you.
This is the best towel you will ever own. • 32 oz 100% cotton • 34” x 70” • Woven in one of the last remaining towel factories in the United States.
Siren Emerald on @clem.w0rld from our new 777 collection.
Also please note: our @westside_mkt location has changed hours, we are now open 10am- 5pm daily.
HANDMADE IN JAPAN 🕶️
Recently, we had the privilege of traveling to Japan to meet with our eyewear production team in Sabae. While there, VADA founder Katie had the opportunity to experience our current and upcoming collections in full production—witnessing firsthand the craftsmanship, precision, and care behind every piece.
A deeper connection to the process, and an even greater appreciation for the art of making.
VADA EYEWEAR MADE IN JAPAN SINCE 2020
VADA luck served on a silver platter✨
Featuring new collection pieces: Siren Stonefruit, Ozark Emerald, and our solid gold 777 necklace available in store and online.
Feeling lucky?
Introducing our latest collection 777
🎰— a signpost, a signal, a little cosmic encouragement.
7 frames. 7 colors.
Virtue and vice, perfectly aligned.
Lucky you. ✨♠️
Still life by @cydneycosette & @emprestridge
New VADA sweats for those rainy days spent inside. Available in store @westside_mkt or online under our merch tab.
Looking for a roomier fit? We recommend sizing up!
The model pictured is wearing a size medium
