Laifen is already a global brand, known for its performance and quality. So the product was never the concern, how it speaks to their people here was.
That’s how we came up with the brand remapping. Making some alignments in its core message and visual direction to communicate clearer and more relatable to the audience here. So people don’t just see it, they connect to it 🤝
Are you facing the same challenge? Let’s discuss to make your brand in tune by dropping us a DM 📩
#ThePerfectPitch #UtterlyStudio #UtterlyIdentity
Some things just hit different when you create them yourself. And this idea became the starting point of us developing @saatsenggang____ ’s MeraKit (Merenda Kit) 🧶
The name MeraKit is literally ‘to assemble’, just like how you crochet your own Saat Senggang Trinket Pouch from start to finish. Each step isn’t just about enjoying the process, but also a way to appreciate craftswomanship.
From there, we created a logo, color palette, and visual elements to match its playful vibe. Making the whole experience feel as fun as it’s meaningful.
If you’re creating something and want every part of it to feel this connected, let’s make it happen together 📞✨
#UtterlyStudio #UtterlyVisual #UtterlyCreate
ATOZZ has long been a go-to for everyday sandals. The kind that’s easy to wear but still looks stylish. No surprise their crowd is mostly young folks who like to keep things casual while still looking good ✨
And to make the brand clearly match that vibe, we did the rebrand. Recreated its visual identity and making sure it finally reflects the ATOZZ people know and love.
Got a brand that feels a little off-key? Let’s tune it together!
#ThePitchPerfect #UtterlyStudio #UtterlyIdentity
Since the guests could capture their moments at the event’s photobooth, we thought… why not make 𝘁𝗵𝗲 𝘀𝗹𝗲𝗲𝘃𝗲 𝗮 𝗽𝗵𝗼𝘁𝗼 𝗳𝗿𝗮𝗺𝗲? 💡 So the design and experience move in harmony, and the memories linger with the guests.
Well, if you’re planning an event and want every touchpoint to feel this intentional, let us know through our DM 📨
#UtterlyStudio #UtterlyVisual
It looks fine. But the plot twist is… fine doesn’t always mean harmonious 🤷🏻♀️ So we made a quick harmony check for your brand (which you’ll find when you swipe through) to help you spot what might be actually out of tune.
And if you’re still unsure? We’re just one call away to #TuningIn to it together 🤝🏻
At last, we can reveal the figure whose voice you’ve heard in our previous post. A woman of our #IssueJ cover, 𝗘𝘆𝗮𝗻𝗴 𝗧𝗶𝘁𝗶𝗲𝗸 𝗣𝘂𝘀𝗽𝗮 🤍
Back in 2021, we had the privilege to speak with her. Our conversation was filled with stories, laughter, and the wisdom that stays with us (soon stays with you, too). Choosing her as the face of this issue came from the idea that she embodies the word 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 itself.
Though she has now left us, this stands as a loving memory of her to anyone who has missed her 🌹 Also, a gentle reminder of how one’s light can live on beyond time.
Inside Journey Issue, you’ll also find stories, ideas, perspectives, artworks, and activities that honor the essence of women’s journey.
The first batch of 𝗩𝗼𝗹. 𝟭𝟬 - 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗜𝘀𝘀𝘂𝗲 is now available online. DM to order ✨
Photographed in 2023
Photographer: @tjreno
Stylist: @alia.husin
Presented by @utterlystudio
#ThisIsUtterlyMe #UtterlyMeMagazine
Introducing, #UtterlyMeMagazine 𝗩𝗼𝗹. 𝟭𝟬 - 𝗝𝗢𝗨𝗥𝗡𝗘𝗬 𝗜𝗦𝗦𝗨𝗘
A journey indeed has many forms. For some, it means moving from one place to another. Be it chasing dreams or finding new beginnings. While for others, it happens quietly within. Such as in the moment of discovering who we are.
In this Journey Issue, Utterly Me explores the many phases of what the word journey means. And for us, we see each phase like each element in this badge:
🐟 𝗙𝗶𝘀𝗵 𝗨𝗽𝗼𝗻 𝘁𝗵𝗲 𝗦𝗸𝘆 shows us what 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 is like, daring to swim beyond the sea, beyond what’s familiar, toward discovery and light.
✈️ 𝗣𝗮𝗽𝗲𝗿 𝗣𝗹𝗮𝗻𝗲 is the epitome of 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴. It represents that our journey is all about keeping trying, keep going, and keep wondering.
🌳 𝗢𝗮𝗸 𝗧𝗿𝗲𝗲 is a testament to our growth, that 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 ourselves takes time. It’s not about what’s seen, but what’s rooted within.
💧𝗥𝗶𝗽𝗽𝗹𝗲 𝗼𝗳 𝗪𝗮𝘁𝗲𝗿 reminds us that waves begin with a ripple, just like how 𝘀𝗲𝗿𝘃𝗶𝗻𝗴 begins with small acts of kindness.
🌙 𝗖𝗿𝗲𝘀𝗰𝗲𝗻𝘁 𝗠𝗼𝗼𝗻 & 𝗦𝘁𝗮𝗿𝘀 represents what 𝗴𝘂𝗶𝗱𝗶𝗻𝗴 looks like. It doesn’t always mean to light the whole way; sometimes it’s enough just to show the path.
This imagery come as we see that the journey is not only about moving forward, but it’s about becoming through every phase.
Illustrated by @larasatylaras
#UtterlyMe #IssueJ #ThisIsUtterlyMe
Presented by @utterlystudio
It’s finally time! We come to the day we get to share that 𝙐𝙩𝙩𝙚𝙧𝙡𝙮 𝙈𝙚 𝙑𝙤𝙡. 10 — 𝙅𝙤𝙪𝙧𝙣𝙚𝙮 𝙄𝙨𝙨𝙪𝙚 will be 𝗟𝗔𝗨𝗡𝗖𝗛𝗘𝗗 at 𝗣𝗿𝗲𝘀𝘀 𝗣𝗿𝗶𝗻𝘁 𝗣𝗮𝗿𝘁𝘆 @press.print.party :
🗓️ 7–9 November 2025
📍 Brick Hall Fatmawati, South Jakarta (Booth A2)
Together with the release, we’re also bringing our 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝗺𝗲𝗿𝗰𝗵. Created to accompany your journey beyond the pages.
We can’t wait to see you there 👋🏻, to celebrate this long-awaited issue and your journey too.
From the beginning, we never knew where Utterly Me magazine would take us. Yet here we are, 10 years later, growing and finding our way through one issue after another.
Now, we finally arrive at Vol. 10. This one holds a decade of growth, memories, lessons, and becoming. An issue that truly carries its name. The one that we’ve worked for, prayed for, and waited for through the years.
#ISSUEJ is coming, and we invite you to walk with us once again.
Can you guess what this issue will talk about? Comments down below!
#10Years10Issues #JourneytoIssueJ #ThisIsUtterlyMe #UtterlyMeMagazine
Staying true to our roots, now we walk with Utterly Me to continue its journey. Together, we embark on a new chapter with more stories to unfold.
So, will you walk this path with us and be part of this journey?
