Commercial production powered by
a massive motion control robot 🤖 🎥
Watch how products move Shot for Usher, Cardi B Black Rifle Coffee, NordicTrack
We kept messing with the launch until it finally felt right.
Then on shoot day we looked at each other and said…
what if Squatch catches it?
#motioncontrol #commercialproduction #productvideography #behindthescenes
Cut a hole in a real freezer.
Mounted the lens inside.
Programmed the robot to repeat the move perfectly.
That’s how we got this ice cream shot.
Most people open the door.
I’d rather redesign the freezer.
If you’re into practical builds and motion control, you’ll appreciate this one. #motioncontrol #productvideo #foodphotography #boltx
For all the times you need a podcast studio, coffee shop, and full blown film studio in the same building… we got you covered 😂
10,000 square for studio.
Massive motion control robot on 40 feet of track
Spaces that actually feel good on camera.
Utah Moco does not do boring.
If I charged hourly just for repainting this studio floor I would probably be close to retirement.
When @nordictrack and @ifit rolled in with the Ultra 1 it raised the bar immediately. That treadmill is a straight up piece of art. One of the most pristine products I have ever seen in person.
So the studio had to match it.
Two extra coats of white.
Custom built soft box just for this shoot.
Every reflection dialed.
When the product looks that good the environment has to respect it. Love working with @koltindarley
#Ultra1 #NordicTrack #iFit #CommercialProduction #StudioLife BehindTheScenes
Coffee. Ice. Precision.
Shot with the help of a custom stepper motor rig by @drewsmethurstfx to get this pour exactly right. Smooth. Repeatable. Dialed.
@laceylouclarke and @joshmillerdp making it beautiful.
This is what happens when craft meets control. #motioncontrol #utahfilm #productvideo
