Insightful week for DFC students ✨
Last week, students from the USI Master in Digital Fashion Communication explored three different yet deeply connected realities of the fashion and design industry: discovering how innovation, craftsmanship, and communication shape today’s fashion landscape.
🛋️ At BertO Showroom, students explored the relationship between design, textiles, and perception, reflecting on how fabrics influence both physical and digital experiences. @bertosalotti
🧵 At @tessituraenricosironi , they discovered the heritage and precision behind Italian textile manufacturing, while hearing from USI alumna @olga_srn about the evolution of a sixth-generation family business.
👜 The week concluded at the @coccinelleofficial showroom in Milan, where students gained insights into brand strategy, communication, and customer experience across multiple touchpoints.
Experiencing such different realities allowed students to better understand the many perspectives, processes, and roles that shape today’s fashion industry.
#USI #DigitalFashionCommunication #FashionCommunication #FashionIndustry #MadeInItaly LuxuryFashion FashionEducation
What’s your biggest fashion red flag?🚩🚩
Some of our DFC students shared theirs… nothing personal, or is it?
Credits: @whatpeoplewear.au
#redglags #fashion #USI
❄️ Proud to share MONCLER FIT EXPERIENCE, a project developed by Beatrice Albonico, a first-year student, within the Digital Fashion Communication course as part of the Call-for-Needs by Moncler.
✨ The idea rethinks the traditional showroom by creating a hybrid physical digital space where garments worn on a real model are instantly shown on hyper realistic avatars displayed on a screen, allowing buyers to explore different body types ethnicities and genders in real time and build looks through interactive tools
The goal is to make the selection process more inclusive efficient and data driven by improving decision making and reducing waste.
The project was selected as a finalist, and while a winning idea was chosen, it brings together the strongest insights from all finalists and will continue to be developed as a team, with each contributor focusing on a specific area.
A great experience and an exciting step forward into the future of retail!
@beatricealbonico 👏🏻🩵
@moncler
#moncler #DFC #studentsexperience #innovation #digital
“Occhio all’etichetta” 👗
Join us this Saturday, 25 April at @usiuniversity for the #UniVerso event and discover how well you really know your clothes.
As part of the PhD research by Mia Lepp, on fashion literacy and the potential of digital product passports to enhance product knowledge, supervised by Professor Lorenzo Cantoni and Dr. Nadzeya Sabatini we are hosting an interactive game and workshop to test your fashion knowledge.
🧵 Recognize fabrics by touch
🏷️ Match labels to the right clothes
🌱 Learn how to shop more sustainably
💡 Make smarter, more conscious choices
The workshop will be held at 14:00 / 15:30 / 17:00 and registration will take place at USI Campus Ovest (West) on the day of, but spots are limited!
The clothes are donated by @caritasticino .
Thank you to everyone for helping to organize the workshop, event, and additional resources Anna Giovanetti, Maria Giannetta, Cristiano Proia, Vittoria Lomazzi, Francesco Brenni, Igor Sarman, Francesca Manna, Charlotte Stachel, Yara Hamouie
#fashionliteracy
#Luganoevents
#phdresearch
#USI
Easter break means a mix of study time and chill time 📚🤭
Our first-year DFC students balanced exam prep with some well-earned downtime, soaking up the holiday vibes before jumping back into the semester 👩🏻💻
Here’s a little glimpse of their Easter break 🐣
#DFC #studentlife #USI
Congratulations to DFC alumna Jasmin Shirley, whose master’s thesis was turned into an academic article, co-authored with Ksenia Silchenko, and published in Advertising & Society Quarterly (ASQ)! 👏
ASQ is published by the ANA Educational Foundation (AEF) and distributed online with open access by Project MUSE.
🤖 The article looked to answer the question, “Does AI reinforce or challenge gender stereotypes in fashion campaigns?”
Link to the full article in Instagram Stories!
#AIFashion #fashionresearch #masterthesis
How well do you really know your clothes?
Join us for an interactive workshop at UniVerso by @usiuniversity , April 25th, and put your fashion knowledge to the test:
🧵 Recognize fabrics by touch 🏷️ Match labels to the right clothes 🌱 Learn how to shop more sustainably
It’s not just about fashion; it’s about making smarter, more conscious choices.
🔬 This workshop is part of the PhD research by Mia Lepp at the Institute of Digital Technologies for Communication (ITDxC), supervised by Professor @lorenzocantoni and Dr. @nadzeya_sabatini , in collaboration with @caritasticino .
📅 25 April
⏰ 14:00 / 15:30 / 17:00
🎟️ Free (limited spots – register day of @ USI)
#universo #usiuniversity #luganoevents #luganoeventi #fashionresearch
LNoC Interviews! ✨
Listen to two voices from the fashion world as they share the key skills they look for in a CV and their advice for students.
#usi #hugoboss #timex #LNoC #fashionworld
Yesterday, our first-year Digital Fashion Communication students attended the Long Night of Careers, where they had the chance to meet inspiring companies and expand their professional horizons 🌟
We asked a few of the students what they were most looking forward to during the event, watch to find out!
#USI #LNoC #DFC
What will the showroom of the future look like?
At the SUPSI Startup Garage, our students engaged with Elena Triarico (Moncler) to explore how fashion showrooms are evolving.
From product display spaces to relational, data-driven and experiential environments, Showroom 3.0 is redefining the way brands connect with buyers.
Through a collaborative exercise, students reflected on key drivers of today’s experience — from human touch and personalization to immersive design.
An inspiring exchange between academia and industry, shaping new perspectives on the future of fashion retail.
The next step? Developing new ideas, with the opportunity to take part in a series of meetings and visits in Silicon Valley.
#digitalfashion #fashionshowroom #omnichannel #usi
The deadline for the upcoming intake of the Digital Fashion Communication master’s starting Fall 2026 is approaching soon in April & June!
The master program is a double degree with the @paris1pantheonsorbonne and @usiuniversity . Over the two years, students will learn about digital innovation in fashion, communication strategies, the impact of culture on fashion, and much more!
The program is in-person, with opportunities to visit fashion companies in Switzerland, Italy, and France to see the real-world implications of the class content and build connections with professionals in the field.
Swipe to learn aboutthe past success of our DFC graduates who have participated and excelled in extracurricular programs —>
A slightly delayed post, as the past weeks have been dedicated to completing exams and starting our internships. Now that things have settled, we can finally share one of the final moments of the semester.
Before its official end, the DFC class concluded the study tour with a visit to the Musée d’Histoire Sociale. The highlight of the visit was the exhibition dedicated to Charles Frederick Worth, celebrating his major contribution to the birth of haute couture and his role in establishing Paris as the world’s leading fashion capital.
Through archival garments, documents, and visual materials, the exhibition highlighted Worth’s lasting impact on the fashion system and on the structure of modern fashion houses, a meaningful way to close the semester.
#fashioncommunication #parissorbonne #digitalfashion #masterprogram #socialhistory
