The USBG SoCal Holiday Gala is back!
Get ready to toast the season in true Industry Fashion!
Join us for our annual Black Tie Holiday Fundraiser at the iconic
@harvardandstone as we wrap up 2025 with an unforgettable night of community, cocktails, and celebration.
Last year, we packed the house with over 400+ guests and raised $15,000+ for the Bartender Emergency Assistance Fund
and this year, we’re going even bigger.
This year’s gala will benefit the USBG’s Helen David Relief Fund, named in honor of Helen David, a trailblazing bar owner who lost her life to breast cancer. The foundation offers support to bar professionals facing cancer diagnoses.
Expect:
✨ Holiday magic & one-of-a-kind cocktails,
🍸 Legendary guest bartenders and Harvard OGs holding down the front bar,
🎶 Melrose Umbrella legends Zach Patterson & Austin Melrose are taking over the back,
🎷 Live jazz, DJs, and performances all night,
♠️ Casino tables, tattoos, tarot readings, Santa, raffles, brand swag & so much more, all for a great cause.
Dress Code:
Black tie encouraged — when else do we all get to clean up and party together?
RSVPs are strongly encouraged (capacity is limited!)
Want to skip the line, lock in your entry, and support a great cause?
BUY TICKETS (link in bio)
Let’s raise a glass, raise some funds, and close out 2025 in style.