USBG SoCal

The USBG SoCal Holiday Gala is back! Get ready to toast the season in true Industry Fashion! Join us for our annual Black Tie Holiday Fundraiser at the iconic @harvardandstone as we wrap up 2025 with an unforgettable night of community, cocktails, and celebration. Last year, we packed the house with over 400+ guests and raised $15,000+ for the Bartender Emergency Assistance Fund and this year, we’re going even bigger. This year’s gala will benefit the USBG’s Helen David Relief Fund, named in honor of Helen David, a trailblazing bar owner who lost her life to breast cancer. The foundation offers support to bar professionals facing cancer diagnoses. Expect: ✨ Holiday magic & one-of-a-kind cocktails, 🍸 Legendary guest bartenders and Harvard OGs holding down the front bar, 🎶 Melrose Umbrella legends Zach Patterson & Austin Melrose are taking over the back, 🎷 Live jazz, DJs, and performances all night, ♠️ Casino tables, tattoos, tarot readings, Santa, raffles, brand swag & so much more, all for a great cause. Dress Code: Black tie encouraged — when else do we all get to clean up and party together? RSVPs are strongly encouraged (capacity is limited!) Want to skip the line, lock in your entry, and support a great cause? BUY TICKETS (link in bio) Let’s raise a glass, raise some funds, and close out 2025 in style.

USBG: TOTC Decompression Day was everything we needed after a crazy week at Tales and more. A huge thank you to our incredible yoga instructors @pshanahan & @theyogibartender , the wonderful masseuses that helped us unwind; our generous sponsors @lyresspiritco @drinkjas @seedlip_na @mixolojuiceofficial @drinkdirtysue @martinirossius @liquiddeath for keeping us hydrated, @pouringwithheart and @artsdistrictbrewing for the space and good vibes; and of course the bartenders who came, relaxed, and continue to keep our industry alive. Until next time (after Bartender’s Weekend 😉), cheers friends!

After some great creative collaboration we’re happy to show off our New Chapter Logo! Now what kind of swag should we put this on? 🤔 Huge thanks to the amazingly talented and forever patient @jaredlawrencestudios for the design work.

What up 🍊C USBG!!! Hope to see some familiar faces on Monday, May 18th as we help to support our local Red Cross!!! Register today for the O.C. USBG's Sean Patrick Stidham Memorial Blood Drive in collaboration with the American Red Cross. The blood drive will be going off on Monday May 18th from 12 noon - 5pm at Santa Ana Red Cross Chapter - Classroom # 120 - 122 600 N. Parkcenter Dr. Santa Ana, Ca 92705 If your into donating some LIFE SAVING BLOOD click the link below, after that click the "see times button" and then pick the appointment time that works best for you. One more thing, the blood drive is open to the public so feel free to share the link with your family and friends ! O.C. USBG Blood Drive Link (link in bio) /give.html/drive-results?zipSponsor=ocusbg

Join USBG SoCal at Bar Flores for a panel on hospitality beyond the bar, women from hospitality who are also leaders in advocacy, education, and non-profit spaces. featuring Claire Mallet as the MC - Art Beyond the Glass and USBG SoCal Treasurer and, Panelist: Amanda Gunderson - Another Round Another Rally Erin Hayes - Black Lagoon, Bad Witch Productions Corissa Hernandez - Independent Hospitality Coalition, Hustle and Heart Collective Lynnette Marrero - Speed Rack

What people wore to the @usbgsocal Gala ✨ Industry didn’t come to play. #bartenderlife #ootd #whatpeoplearewearing #USBG

Thank you to everyone that come out to the first annual Doggy Friendsgiving! 🐶💕 Happy Holidays! 🎄

Tis the season! A heartfelt thank you to @usbgsocal 🫶🏾 We’re truly grateful for the opportunity to partner with you this holiday season in supporting the LA bartender community. We appreciate the strong relationship we’ve built together along with contributing to a great cause for positive impact! Thank you to our spirit sister brands on this collaboration 🫶🏾 #hennessy #sirdaviswhisky #belvedere #volcantequila

We are overwhelmed by the support and love from the community this year! ♥️💚♥️ We have 3 bars this year and twice as many tray passed goodies! Full / Low / No ABV options! Extra points if you arrive early this year, Don Julio will have a welcome drink for you! Moet Hennessy serving Caviar service from 8-10pm and will also have complimentary drinks for early arrivals. @princestreetpizza will be served at 9pm Can’t get there until later .. We got you! Don Julio will be doing a 1942 toast at midnight! 🌝 We have some amazing prizes in the raffle, be sure to buy tickets! Brown Forman & Jack Daniel’s are providing pretty sweet prizes for the Casino! Put on your Glad Rags and head over to Harvard and let us spoil you! ✨You deserve it! ✨ Please RSVP at @partiful . We are raising Money for the Helen David Relief Fund this year, which helps members of the bar community fighting cancer #fuckcancer. If you want donate right off the bat for this, buy a ticket via @eventbrite Ticket holders have guaranteed entry, RSVPs will have priority entry. We are expecting a full house! See comments for Thank yous, sooo many! We Can’t wait to see all your beautiful faces!

Tomorrow is Giving Tuesday. Let’s come together to support the hospitality community that supports us every day. 💙 Learn More HERE: https://tr.ee/CY_p75eutT

Get ready to toast the season in true Industry Fashion! Join USBG SoCal Dec 8 for our annual Black Tie Holiday Fundraiser at the iconic Harvard & Stone, as we wrap up 2025 with an unforgettable night of community, cocktails, and celebration. Last year, they packed the house with over 400+ guests and raised $15,000+ for the Bartender Emergency Assistance Fund, and this year, we’re going even bigger.  Holiday magic & one-of-a-kind cocktails,  Legendary guest bartenders and Harvard OGs holding down the front bar,  Melrose Umbrella legends Zach Patterson & Austin Melrose are taking over the back,  Live jazz, DJs, and performances all night,  Casino tables, tattoos, tarot readings, Santa, raffles, brand swag & so much more, all for a great cause.  Dress Code: Black tie encouraged — when else do we all get to clean up and party together? RSVPs are strongly encouraged (capacity is limited!). Head over to @usbgsocal for ticket information.

Come through for an education and free tasting of feni! A cashew apple liquor from goa india. Hosted by @selena_esta_aqui