Khaled Varaech

@uptokhaled

What i do! | Creative Direction | Moodboards | Instagram layouts
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Weeks posts
One of the perks of being the creative director is getting to style the props, play with the pose, and bring the vision to life.. all while wearing @mashriqbycambridge shukria @alishakoor.7 for the outfit 🤍 #art #nankana #creative #rajasthan
81 17
13 days ago
Creative Direction for @image.est1993 The idea behind this shoot was simple..capturing real, fun moments of girls hanging out while traveling. Think summer days with your favorite people, chilling in cute cafes, laughing over little things, and just enjoying the vibe. We wanted to bring that nostalgic feeling on screen the kind where you don’t worry about anything, you just live in the moment with the people who make you laugh the most. And the amazing team was Photographed by @muhamadtalhabhatti Art direction @sami_hassan0 Makeup @sonia_nazir Stylist @maheenshayanae Images team @areeba984 #creativedirection #creative
64 5
1 month ago
Lately, I have been talking to myself a lot. It is true that I am not good at sharing what is inside my head with others. So I started speaking to myself. Sometimes I even get angry at myself. I tell myself my problems and try to find solutions on my own. Then, as always, I started talking to Allah. Because He already knows everything. There is nothing to hide from Him. He knows what is inside and outside, what I show and what I don’t. Now Ramadan has come. It feels like more therapy sessions with myself. But Ramadan feels lighter. I feel less heaviness in my heart. There is more peace. One thing I know for sure is that I want to become better. I want to become a better version of myself. And I know I must face and fight the fears that made me weak. #myself #thought #reminder
41 9
2 months ago
Concept & creative direction for @mashriqbycambridge It was all about the essence of Andaroon Lahore, where love meets aesthetics. A rooftop with the city sprawled out in the backdrop, exuding romance and beauty. This concept is a tribute to the charm of Lahore’s old city, where every corner tells a story of love and heritage. Captured by @muhamadtalhabhatti Videographer @mazhar.1261 Art by @hassnain_hashmi Stylist @naeemblack Makeup @sam_jamimakeupartist Models @hzb.official_ @_khalilahmad01 @_sabahmad Mashriqs team @alishakoor.7 Production @infinity_film__tv #creative #creativedirection
72 7
3 months ago
Just a random February post. This audio has been my favorite track of the month. February pushed me to be out there khulay aasman ke neeche but at times, being stuck between four walls felt exhausting. A new resolve now..to breathe deeper, feel the air more, and stay open to the world as much as I can. #february
30 4
3 months ago
Sometimes you just want to get away from daily life and the noise in your head. That’s exactly what this shoot is about. Concept & Creative direction for @thecambridgeshop Photographer @muhamadtalhabhatti Videographer @mazhar.1261 Model @sudaiskhanofficial_ @thisisghulamnabi Makeup @sam_jamimakeupartist Stylist @aarindanoor Production @infinity_film__tv Light @bilal.ad.gaffer Art @hassnain_hashmi #creativedirection #storytelling #creative
51 6
4 months ago
Safer! #fade #life #kahani
269 30
4 months ago
Just a little white 🤍 Concept & creative direction for @casuallite Captured by @muhamadtalhabhatti Art by @hassnain_hashmi Styled by @naeemblack Model @zaraa.hayatkhan #creativedirection #white #art
74 16
5 months ago
131 27
5 months ago
Abu ji 🤍 I will always miss you.. #life
4,124 71
5 months ago
Concept & Creative Direction for @mashriqbycambridge So it was all about to play lil bit with afghan culture so here we go! Photography @muhamadtalhabhatti Videographer @mazhar.1261 Models @sulemanhussainofficial_ @fahad_rajpoot_official Art @waqas5manj @owaiskzaffar Stylist @naeemblack Makeup @sam_jamimakeupartist Mashriq’s team @alishakoor.7 Production @infinity_film__tv @bilal.ad.gaffer #creativedirection #layout #art #afghan #warm #winters #shalwarkameez #waistcoat #creative
41 6
5 months ago
Work for : @mashriqbycambridge . Models : @abdur.rehmannnn @hashmat_khaan photographer : @muhamadtalhabhatti Creatives : @uptokhaled Makeup : @sam_jamimakeupartist Stylist : @naeemblack Art direction : @theweekendstudio.pk Gaffer : @bilal.ad.gaffer Production : @infinity_film__tv @aqib_manzoor_jr Line producer : @omarfrehman
1,047 35
6 months ago