AI Powered Agentic Creative Agency

One company is going to Cannes Lions 2027 — on us. 🎬✨ And that could be you! Yes, 'that' Cannes. The Oscars of Advertising. And we’re removing the biggest barrier: 💸 Entry fees 🧠 Category strategy 🎥 Submission materials Fully sponsored. End-to-end. 🚀 How to win: Create your next ad using UpendNow — from idea → storyboard → final cut. You can go: 🎥 Fully AI-generated OR 🎬 Production-ready for a real shoot We don’t care how you make it. We care about the story you ship. 🏆 What you get: • Cannes Lions 2027 submission — fully paid • Category strategy + materials handled by us • 3 months of UpendNow FREE 👀 Who this is for: Founders. Marketers. Agencies. B2B SaaS • DTC • Healthcare • Fintech • Cybersecurity • Creative teams Funded or bootstrapped — doesn’t matter. If you're running a real campaign, you're in. 📦 Submission details: • 30–90 sec sweet spot (max 3 mins) • Must be a REAL campaign (no spec work) • MP4, 1080p+ • Distributed or ready to launch ⏳ Timeline: • First 50 applicants only • Final video due: June 15 • Winner announced: June 30 Apply now👇 /apptiNCGNaNvmI4xB/shrkwpJ13IUvfnZtC Sign up for UpendNow: https://app.upendnow.xyz/signin #CannesLions #AIinAdvertising #CreativeAI #VideoMarketing #AdCampaigns #BrandStorytelling

Three episodes into @upendnow CEO @unfilteredarchita Archita Mandal’s The 90-Second Take, one thing is clear: Tools aren’t the issue. Thinking is. 🎬 Episode 4 — @Aasif Akbar (MullenLowe) 💡 The insight: AI doesn’t make average thinking better. It just scales it. Most teams think they’re moving faster. They’re not. They’re amplifying weak thinking—at speed. 👉 The Hollow Content Trap But here’s the unlock: 👉 “AI doesn’t replace thinking — it magnifies it.” The best teams are not creating more. They are creating sharper. Because they think better before they prompt. ⚡ AI isn’t your shortcut ⚡ It’s your mirror — 90 seconds. One insight. No fluff. New episode this week. 🎬 The 90 Second Take is powered by UpendNow Inc. How? Sign up for SOLT, UpendNow’s AI production OS, and find out! #The90SecondTake #UpendNow #CreativeThinking #AIFilmmaking #ContentStrategy #Storytelling #creativedirector #GenerativeAI #vision #AIInTheLoop

Every team right now: “This new AI tool will fix everything.” …then it doesn’t. 🎬 Episode 3 of The 90-Second Take is here. By Founder & CEO @unfilteredarchita . Featuring Danny Ratcliff — building AI workflows for agencies + Fortune 500 brands 🚀 💡 The truth: AI workflows aren’t failing because of the tools. They’re failing because of the design. 👉 Most teams use AI like this: prompt → output 👉 The best teams? They design agentic systems that think & act But here’s the part no one says: AI gets you 90% there. The last 10% still needs a human. 🎯 “The fix isn’t a better tool. It’s a better architect.” – Danny Ratcliff ———— 🎥 90 seconds. No fluff. New episode every week. The 90 Second Take is powered by UpendNow Inc. How? Sign up for SOLT, UpendNow’s AI production OS, and find out! #The90SecondTake #UpendNow #AIFilm #CreativeAI #Filmmaking #AIWorkflow #AgenticAI #Storytelling #FutureOfCreativity

🚀 The 90-Second Take: Episode 2 is here! Featuring AI filmmaker @eugenio_fierro Last week, UpendNow Founder & CEO @unfilteredarchita Archita Mandal launched Episode 1 with Cale Frombach—and the response has been incredible. Thank you 🙏 So what is The 90-Second Take? Over the past few months, Archita has been talking to creatives actually using AI in real production—not hype. She asked one question: 💡 What’s the thing everyone gets wrong? The answers were too sharp for long-form. So she built something different: 👉 One question 👉 One insight 👉 90 seconds. No fluff. ——— 🎬 Episode 2: Eugenio Fierro AI Filmmaker, Buenos Aires “Everyone wants the flashy demo. Filmmakers need shot planning, repeatability, locked continuity.” Not prompts. Production control. ——— These interviews are powered by UpendNow. Want to see how? Sign up for SOLT, our AI production OS. #The90SecondTake #UpendNow #AIinFilm #CreativeAI #Filmmaking #GenAI #AIintheLoop @architamf @aratimisro @sahai.shankar @seninreverse

Big news: SOLT is live. 🚀 @upendnow ’s unified creative OS is here. From idea → storyboard → shot list → schedule → final assets. All in one place. No tabs. No chaos. Just flow. And next week? ⚡ More credits. More flexibility. More room to create. If you’re serious about production, this is your moment. 👉 Go all in. Unlock the full platform. Link in bio. The future of storytelling is unified. Are you in? #UpendNow #SOLT #CreativeOS #AIFilmmaking #VideoProduction #GenerativeAI @unfilteredarchita @architamf @seninreverse @sahai.shankar @aratimisro @suniils

@unfilteredarchita 's The 90-Second Take: Episode 1 is out! Over the past few months, Founder & CEO Archita Mandal has been sitting down with creative technologists, filmmakers, and production leaders actually using AI in real production—not for hype. She asked one question: What’s the thing everyone gets wrong? The answers were too sharp for long-form. So she built something different. 👉 One tactical question 👉 One counterintuitive insight 👉 90 seconds 🚀 Introducing: The 90-Second Take Episode 1: Cale Frombach / Frombach Studios Award-winning creative technologist building AI pipelines for major studios and agencies. His message: “Don’t let AI replace your taste. Brands treating AI like a content factory are joining the carnival of slop. Use AI to skip the boring parts—not the thinking.” If you’re using AI to avoid having a point of view, everyone can tell. ———— New episode every week. Coming to Spotify soon. Interviews powered by UpendNow. #The90SecondTake #UpendNow #CreativeTech #AIProduction @sahai.shankar @aratimisro @seninreverse @architamf

“The attention economy doesn’t care how fast you render. It cares whether your story stays.” Netflix acquires Ben Affleck’s AI company. Sora stumbles. The narrative is shifting—fast. 🔊 But the real variable no one’s solving is ATTENTION, says CEO @architamf , Archita Mandal. 💡 “The attention economy doesn’t care how fast you render. It cares whether your story stays," says Archita. Are you building for output… or impact? 👇 Tell us. Read Archita’s post here: /posts/archita-mandal-5563661_aivideo-entertainment-filmmaking-activity-7443072819745308672-E6y-?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADcnZkB7HSBi6ATmjnRHQSg9IVNgEYuFH4 #UpendNow #AIStorytelling #CreatorEconomy #AttentionEconomy #FutureOfFilm #GenerativeAI #Filmmaking #CreativeAI [BTS image courtesy of "Ominous," an award-winning, AI-aided short film by Archita Mandal] @seninreverse @aratimisro @sahai.shankar

Building a company is messy. 🛠️ Founder @architamf wanted to wait until everything was “perfect” to start talking, but the reality of the startup journey is that the best learnings happen in the middle of the chaos. Here's the first video, one of many that will take you through our journey! 🎥 "This is the first sign of what’s coming. In the next week or so. I’m officially launching the90secondtake—a 3-minute short-form video series. I’ll be asking one question per episode to creative and thought leaders in AI production. Expect some serious counterintuitive insight." promises Archita Mandal 🧠 Follow along @unfilteredarchita for the Unfiltered Archita side of the sprint to launch. 🚀 @seninreverse @sahai.shankar @aratimisro #the90secondtake #UpendNow #UnfilteredArchita #FoundersJourney #BuildInPublic #AIProduction #CreativeTech #FounderLife #the90secondtake

🎬 Hollywood’s AI turning point might have just happened. When Netflix acquired InterPositive, the AI company founded by Ben Affleck, one detail stood out. 📌 It was built by a filmmaker. As UpendNow CEO Archita Mandal wrote in a recent post: “What makes this different from every other AI-in-Hollywood story is who built it. Not a tech bro. Not a VC-backed generalist. A filmmaker.” Someone who has stood on set. Someone who has spoken with cinematographers. Someone who knows what a missed shot actually costs. At UpendNow, we believe the most powerful creative AI will come from people who deeply understand the craft. The future of filmmaking is hybrid workflows where human creativity leads and AI amplifies. 👇 Full post linked in comments. @architamf @sahai.shankar @aratimisro @seninreverse #Filmmaking #AIinFilm #CreativeAI #Hollywood #FutureOfFilm #CreatorEconomy #AItools #FilmProduction #UpendNow (Photos: @architamf Archita Mandal and Chief Experience Officer @sahai.shankar with @aratimisro at an @enactearts EnActe Arts Inc. event in Palo Alto, CA)

#ArtificialIntelligence #CreativeTools #FutureOfWork #DesignWorkflow #CreatorEconomy @architamf @seninreverse @sahai.shankar @aratimisro /2026/02/18/opinion/ai-software.html?smid=nytcore-ios-share

“This project is a glimpse at what thoughtful, creative, artist-led use of AI can look like — not replacing craft, but expanding what’s possible and allowing storytellers to go places they simply couldn’t before.” — Ben Bitonti, Time Studios (link in bio) At UpendNow, that’s the vision. AI shouldn’t replace creativity. It should expand it. Creators lead. Technology amplifies. @architamf @seninreverse @sahai.shankar @aratimisro #upendnow #creativeai #generativeai #ethicalai #HumanInTheLoop #creativetech #futureoffilm #aiinnovation #futureofwork

We’re proud to share that UpendNow has joined the Content Authenticity Initiative (CAI) 🤍 As AI reshapes creative workflows, we believe trust, transparency, and creator attribution must remain foundational. This membership reinforces our commitment to building ethical, creator-centric tools—where human intent leads and authenticity is never compromised. #contentauthenticityinitiative #creatorsfirst #responsibleai #aiinfilm #aiinvideo #upendnow @seninreverse @architamf @sahai.shankar @aratimisro /upendnow-joins-content-authenticity-initiative-to-champion-transparency/