Happy 2024! ✨
We’re thrilled to kick off the new year with a refreshed page and renewed energy. Join us on our journey of #transformation and positive impact. Here’s to another year of elevating brands and embracing purposeful, empowering communications together.
đź“ą: Pexels
#UpcycleComms #PublicRelations #PRLife #Communications #Singapore
Scent is one of the most powerful ways to hold on to a moment. @panpuriofficial asks: How do we know a flower – by the name it bears, the form it presents, or the notes it leaves in the air?
To answer that question, we invited a number of our creators to stop by the brand's flagship boutique in Takashimaya Shopping Centre to intimately experience the Botanical Rhapsody collection: six signature fragrances, each reimagined through floral art and music – experienced not just through smell, but through story.
Thank you to everyone who joined us 🤍
#UpcycleComms #PRLife #PANPURI #PANPURISingapore
This Mother's Day, we're taking a moment to spotlight some of our phenomenal team members who are full-time supermums -- juggling both career and family effortlessly. Swipe to hear how they do it in their own words.
#UpcycleComms #PRLife #mothersday
Mother’s Day is a chance to slow things down — to celebrate not just with a gesture, but with gifts that feel genuinely restorative. For many mums, that might look like a better night’s sleep, a moment of calm carved out of a busy day, or simply the chance to step away and recharge. 💆🏽‍♀️
If you’re still looking for gift ideas, we hope this inspires you to celebrate Mum beyond the bouquet. 💝
@panpuriofficial@tumitravel@heveyasg
#UpcycleComms #PRLife #MothersDay
At @thecoachrestaurantsg , there’s always steaks, sides and good vibes 💅🏻 We hosted a small group of creators for an intimate dinner last week. With a front-row view of steaks being seared on an open fire grill, buckets of fried chicken to share and signature cocktails to sip on, the night was all about good food and even better company.
Book your next date night at The Coach Restaurant today.
#UpcycleComms #PRLife
#CoachNY #TheCoachRestaurantSG
@tumitravel ’s launch of their Spring Summer 2026 collection brought us through a whirlwind of summery colour, right onto the golden shores of the Mediterranean itself. The collection seamlessly blended TUMI’s craftsmanship with a new, vibrant spirit inspired by the vitality of summer.
We invited over 50 guests to explore the new seasonal collection, where they also had the chance to delve into a personalised colour analysis workshop and create their own tiled mosaic coasters as a keepsake. Thank you to everyone who celebrated with us and here’s to adding more colour into our lives!
Check out the new range - in stores and online now at TUMI.sg.
#UpcycleComms #PRLife
#TUMI #TUMISG #TUMIEscape
Recently, we stepped into @panpuriofficial ’s world of holistic wellness with an intimate yoga flow, enveloped in the calming presence of their signature fragrance, Andaman Sails. Over an afternoon of quiet intention, our guests began with mindful gestures and guided breathwork, allowing scent to become part of their ritual before the flow.
Â
Rooted in timeless Thai wisdom, the experience was a beautiful reminder that wellness begins from within. We left feeling balanced, grounded, and deeply connected, with body, mind, and soul in harmony.
Â
A heartfelt thank you to PAĂ‘PURI for trusting us to bring this multi-sensory journey to life, and to everyone who showed up, slowed down, and breathed with us.
Â
Here’s to slowing down with intention.
Â
#UpcycleComms #PRLife
#Panpuri #PanpuriSingapore
Last month, we teamed up with @HeveyaSG to hold a dawn and dusk session of Yoga Nidra and meditation to remind our passionate, bustling city that rest is just as important as work. Over 80 media friends, KOLs and guests, eased into deep relaxation atop Heveya’s signature Meditation Mat made from plush 100% organic latex, and had the chance to pause and reset their nervous system. We started and ended the day feeling deeply relaxed, gently aware, and altogether refreshed and renewed.
A special thank you to Heveya, @kathygabriel__ from @somahaus , and @livyvongoh for this sleep reset, and we hope this serves as a lovely reminder to all to pause, and take a breath once in awhile.
#UpcycleComms #PRLife #Heveya #HeveyaSingapore
PR has always been known to be a storytelling job, but what about our own adventures? For Seth, this day was particularly thrilling, as when your day’s stretched from dusk til dawn, the #PRLife WILL find ways to turn it into an odyssey.
There are many words to describe life in UC, but “boring” would never be one of them — When you’re with #UpcycleComms, you’re in for a ride.
For the latest issue of @signatureluxurytravel , we documented our time at @andbeyondsuyian in Kenya — and what it’s like to experience a place like this with children.
We arrived with all the usual expectations — wildlife, big skies, the possibility of seeing something rare — and those moments came. But what stayed with us were the ones we would have missed on our own. The boys have a way of stopping for everything, getting low, looking closer, stretching time in a way adults tend to forget.
A few days in, we found ourselves doing the same. Slowing down, paying attention, letting go of whatever we thought we were meant to be looking for.
One evening, gathered around the bonfire, flames reaching into an inky sky as marshmallows roasted, Max sighed and said it best — “This is perfect.”
.
.
.
#andbeyond #andbeyondsuyian #laikipia #suyian #familysafari
We’re thrilled to share that our work with @grandcopthornewaterfront has been shortlisted for Most Creative: Purpose-Driven Campaigns at @marketinginteractive_asia ’s #MARKiesAwards 🏆
Together, we transformed Food Capital’s buffet into a culture-led dining platform rooted in heritage, authentic partnerships, and real stories. Each new iteration became a celebration of tradition—designed to stand out in Singapore’s competitive F&B landscape.
A heartfelt thank you to the team at Grand Copthrone Waterfront Hotel Singapore and we look forward to celebrating with the industry at the gala on 29 April!
#UpcycleComms #PRLife
Partied till 4 AM on a Thursday — Zouk Group’s premier nightclub Capital is back and bolder than ever, featuring a striking new design and a packed lineup of signature themed nights led by its team of resident DJs.
With a full house throughout opening weekend, Capital’s revamp marks the first milestone in Zouk Group’s extensive renovation of its Clark Quay venues.
We had the privilege of hosting over 80 KOLs, media, and VIPs from across Singapore’s social and creative scene—bringing the glamour, the energy, and the fits for a first look at the all-new Capital.
Swipe through for the highlights, and spot some familiar faces!
@zoukhospitalitygroup@capitalzouksg
#UpcycleComms #PRLife
