NOT JUST UNIFORM
@alphaindustries_europe and @uniformdisplay reimagine the iconic CWU-45.
A jacket built for pilots, reimagined for a generation that refuses to fall in line.
Shot inside an abandoned industrial estate – spaces build on sameness, repetition, and control – our community steps in to rewrite the rules. Same ground. New uniform. No conformity.
The uniform is no longer something you submit to – it’s something you take and make yours.
Sage green CWU-45 dropping Friday 24th April. Select retailers and online via shop.uniformdisplay.co.uk.
Credits:
@uniformdisplay & @alphaindustries_europe
Director: @lucienparsons
Exec Producer: @alex_blanco_white
Creative Producer: @_krisdeclan
Production Company: @we_are_jealous
Production Coordinator @svg_onset
Director of Photography: @billygadd
1st AC: Josh Higgins
Gaffer: Toby May
Spark: Sam Girdler
Stylist: Connor Gaffe
Stylist Assistant:
MUA: @sarasordillo
Editor: @lucienparsons
Sound Designer: @mildambr
Talent: @altjj_ / @calebfrempong / @cez_sal / @bell___m
Brent Faiyaz links up with legendary @strosek_design_official and takes his reimagined Porsche 911 out for a drive through Germany. Last time we spotted Brent with the 911 was in Paris earlier this year. Great taste in cars!
It wasn’t just any event. A two-day hybrid workspace and cultural hub designed to bring the Red Means Go world into real life. HUGO x @uniformdisplay invited creators to work, meet, connect – and go OFF SCRIPT #RedMeansGO
There’s a reason every fit pic worth saving ends up next to a car. It grounds the whole thing — gives you somewhere to lean, something for the light to bounce off, a bit of texture under your feet. Without it you’re just standing in front of a wall.
And the car you pick says as much as the fit. Old Merc reads one way, beat-up hatchback reads another, matte coupe reads another still. You’re styling two things at once.
Thoughts? Shall we bring back straight on fitpics in front of a wall?
Princess Diana’s style was a masterclass in evolution — from the shy, ruffle-collared “Sloane Ranger” of her early years to the sharply tailored, off-duty icon of the ‘90s.
She made the revenge dress a cultural moment, turned the cycling short and oversized sweatshirt into a uniform, and wore Versace and Catherine Walker with equal ease.
What set her apart wasn’t just the clothes but the intent behind them: every outfit said something, whether quiet defiance, soft power, or pure joy.
![The Uniform Display Timberland Boat Shoe – ‘Not Just Uniform’.[GIVEAWAY now closed. Congratulations to @gabriellenlm & @kjsabono]credits:Photographer: @elliothensfordCreative Director: @tj.saw1Stylist: @consgaffeStylist Assistant: @franks.liph + @bigbadbojSet Designer: @marssss_xSet Assistant: sam_uel315Lighting Tech: @georndenLighting Assistant: @n.timsonDOP: @jakublibickiHair Stylist: @iamanaveronicaMUA: @eldaaakastratiProduction Company: @marvellouslastnightExecutive Producer: @maxalan._Production Assistant: @diazaliyahh + @isaactapikiRetouch: @hilucybPrints: @dc_handprintz @econe_labShoutout to the team at @timberland_eu especially @jengone — thank you.for the trust, for the opportunity, for the love.](https://sp1.picnob.com/p/pt_6722653821444073491024_0_9a9c7e51e375442d79276355baa1a423.jpg?o=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&h=81114fcb38db410dc8f32c33ae4b044b)
