Umer Rasheid

@umerrasheid

Visual Director Visuals that live. Stories that move.
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Weeks posts
Every time I step on set, I’m reminded why I started. It’s not about the lights… not about the camera… It’s about capturing a feeling I’ve lived, a moment I can’t explain, and turning it into something that speaks without words. Somewhere between the silence and the shots… the story finds me. 🎥
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5 months ago
“Dil Se” has travelled with me for years… from stage to stage, city to city, and heart to heart. It’s one of those songs I’ve carried in every concert, every memory. This time, I wanted to revisit it differently, to let it breathe again, to let it feel new. So I gathered six incredible voices and together we created a version that felt like a conversation of hearts, not just a performance. Presenting this new chapter of Dil Se Re. From my heart… to yours. Singer : @shirazuppal Featuring Vocalists: @alizaafaquemusic @rimshasings @nancy_johna @daniya.saad @azimashaheen @_sajalfatima Directed by: @umerrasheid Presented by: @s.ustudios Series: Echos of Six Originally sung and composed by @arrahman Lyrics: @gulzar.official
5,281 225
5 months ago
That one second isn’t a second at all… it stretches out like an ocean, keeping every secret beneath its surface. #time
20 1
5 months ago
Revisited ‘Saiyyan Ve’ after years, this time with a group of six talented singers. It felt good to give the song a fresh sound together. Presenting Echos of Six, hope you enjoy this new take. Singer & Music Producer: @shirazuppal Featuring Vocalists: @alizaafaquemusic @rimshasings @nancy_johna @daniya.saad @azimashaheen @_sajalfatima Directed by: @umerrasheid DOP: @callzaynaly Presented by: S.U Studios Series: Echos of Six @s.ustudios
20.5k 902
5 months ago
Art reaches its truest form when your senses dissolve into each other …when visuals begin to speak in sound, and sound unfolds in imagery. In that silent merging, creation becomes instinct, and the artwork begins to make itself through you.
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5 months ago
S.U Studios presents — Echos of Six A soulful recreation of the timeless classic “Yeh Raatein Yeh Mausam”, celebrating voices, vibes, and vintage charm. Brought to life by Shiraz Uppal alongside six brilliant singers, blending nostalgia with a fresh modern spirit. Singer & Music Producer: @shirazuppalofficial Featuring Vocalists: @alizaafaquemusic @rimshasings @nancy_johna @daniya.saad @azimashaheen @_sajalfatima Directed by: @umerrasheid Presented by: S.U Studios Series: Echos of Six Original Song Credits: Song: Yeh Raatein Yeh Mausam Originally Sung by: Kishore Kumar & Asha Bhosle Original Composer: Ravi Shankar Lyrics: Shailendra Film: Dilli Ka Thug (1958) #love #soulful #romantic
1,598 225
6 months ago
Editing trailers for songs and films has always been my favorite part ….it’s where emotion finds rhythm. Some projects don’t end when the camera stops, they echo. From Karachi’s dusty roads to a vintage theatre, Na Cher Malanga Nu became more than a shoot. 🌙🔥 #NaCherMalangaNu #ArtInMotion #CreativeSoul @farhan_saeed @aima_baig_official
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6 months ago
There’s something magical about watching an idea turn into a world of its own. Being part of Na Cher Malanga Nu through production management and post visuals was a reminder that creation isn’t just work.It’s emotion in motion. 🎬 @farhan_saeed @aima_baig_official
20 0
6 months ago
Some glimpses from Na Cher Malanga Nu; a journey through dust, nostalgia, and music…from Karachi’s desert edges to a timeless cinema hall. Na Cher Malanga Nu was crafted with passion. I led the production management and shaped its visual rhythm through my edit skills …every frame still breathes that energy. 🌙🔥 @farhan_saeed @aima_baig_official
13 0
6 months ago
Directed Shiraz Uppal’s Bekhabreya performance for the film Love Guru starring Humayun Saeed and Mahira Khan, directed by Nadeem Baig. #Bekhabreya #LoveGuru #shirazuppal #MahiraKhan #HumayunSaeed
21 1
6 months ago
Shot Shiraz Uppal’s part for Bekhabreya at Long Beach, New York, designed in a way that it blends naturally with the scenes from the upcoming film Love Guru. The idea was to keep it visually consistent with the story crafted by @nadeembaigg , starring @saeedhumayun and @mahirahkhan . My job as creative director was to make sure Shiraz’s performance feels like an emotional extension of the film, not just a standalone video. Really happy with how it turned out! @shirazuppal #Bekhabreya #LoveGuru #shirazuppal #MahiraKhan #HumayunSaeed
20 0
6 months ago
Shooting Bekhabreya with @shirazuppal at Long Beach was one of those days where everything just clicked; the light, the mood, and the raw emotion of the song. It wasn’t a big setup, no flashy gear, just a small team trying to capture something real. @shirazuppal brought his A-game, as always. Between takes, we were laughing, dealing with the wind, and chasing the right shot before the sun dipped. This one’s close to the heart, hope it connects with you the same way it did with us while making it. #Bekhabreya #LoveGuru #shirazuppal
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6 months ago