It’s time we started talking about CURL POSITIVITY 💖
Hands up if you’ve ever been hard on your curls?
Somewhere along the way, so many of us were taught to “fix” our curls instead of love them.
To brush them out.
To hide the frizz.
To compare them.
To wish they looked different.
This is your reminder to speak to your hair with kindness and celebrate every wave, curl & coil ✨
If you made it this far, tag a friend and tell them what you LOVE about their curls 🫶🏽
Can you pronounce “Umberto Giannini” correctly? 👀💖
Some of you absolutely nailed it… others got a little creative 😂
For anyone still wondering, it’s pronounced:
✨ Um-bert-o Gia-nee-nee ✨
A slick back that lasts a skydive? SAY LESS ✈️💁♀️💖
@4ll3gr4a took our Slick Gel skydiving and the hold did NOT disappoint 💅🏽
Here’s why we LOVE it & know you will too:
✨ Perfect for edges and slick back styles
💪🏽 Helps reduce split ends and breakage
💫 Seals cuticles to protect against daily stressors… or in this case, a skydive 🤭
US BESTIES… your haircare routine just got an upgrade 🇺🇸💖
Say hello to some of our newest launches:
☁️ Dreamy Waves
🌱 Fuller Longer Thicker
🍨 Coily Curls
Now available on umbertogiannini.com 💖
When the curls are the MOMENT 💁🏽♀️✨
Obsessed with @melaniediaazz ’s results using… 😍
🍌 Banana Coconut Detangler
💖 Crème De Curl
💫 Curl Jelly
Defined, glossy, and full of bounce 💅🏽
Shop yours now at @bootsuk & UmbertoGiannini.com🛍️
Throwing it back to our Curly Knows Curly viewing party 💫💖
The first time we watched our film together, surrounded by the very community that inspired it!
The incredible @shainabainsillustration captured the moment perfectly, illustrating our guests looking UNREAL 😍
Who wants us to do another one? 👀💫
Coils in their soft, hydrated era 💖🥥✨
Defined, glossy, and moisturised, just how they should feel 💫
Powered by rich, buttery moisture that melts into every strand, keeping coils smooth, bouncy and so nourished!
Shop Coily Curls now at @bootsuk & umbertogiannini.com 🛍️
Extra creamy. Extra hydrating 💖🥥✨
Think rich textures, smooth blends, and that buttery finish, because your curls deserve moisture that feels as good as it looks 👀
Coily Curls melts into every strand, coating each coil with deep, juicy hydration for soft, defined results every time 💫
Shop now at @bootsuk & umbertogiannini.com 🛍️
Finger coiling = your shortcut to perfectly defined curls 💖🥥✨
Here’s how to do it:
1️⃣ Start on damp, detangled hair
2️⃣ Apply your styling product section by section
3️⃣ Take a small piece and twirl it around your finger
4️⃣ Let go & repeat
Top tip: it’s all about slip 👀
Coily Curls is perfect for this! The rich, buttery formulas melt into every strand, making coiling smoother, easier, and giving you that ultra-defined finish 💫
Shop Coily Curls at @bootsuk & umbertogiannini.com 🛍️
