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UIWD

@uiwd

Creative Direction and Branding. Shaping contemporary luxury brands through image, space and materiality.
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2025 was a year of transformation, a search for a renewed perspective on our practice, a rebirth in the midst of life. A change that reflects the idea of eternal return: a return to what is essential, honoring quality, simplicity and intention. This year we moved into a new space conceived as a blank canvas, where infinite possibilities unfold and a new chapter begins. Dreams require action, and luck only follows those willing to take the first step. Today, we find ourselves in a place we dreamed of eleven years ago:
Working with meaningful clients, thoughtful projects and always choosing quality. Our sincere thanks to all collaborators, clients and partners who trusted U.I.WD. for another year. May 2026 arrive with love, clarity and prosperity for all. Photography: @franparente Architecture: @pblrsnd Thanks to @wentz.design @bossafurniture UIWD Team: @brunotatsumi @mariana_trc @jugontier @liviaminazzi @passosleo @aline.r.lara and Licia
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4 months ago
Today we celebrate UIWD's 11th anniversary. That’s 4,017 days (and counting!) We’re deeply grateful to all the talented people and incredible clients who’ve crossed our path over the past decade. More than ten years of pursuing excellence — always guided by the values that shape both our lives and our design: Focus on what truly matters Attention to detail Simplicity is always better Photography: @vianaleandro
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1 year ago
The prototyping process for @vinicolacasa32 For the past year, this project has been in the making. Exploring typography as landscape, scale, and material for Casa 32’s first wine labels. Silkscreen prototypes developed as part of an ongoing visual system for the winery, spanning from identity to spatial communication. Every step of the prototyping process is crafted by hand, exploring and refining each detail before scaling up.
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9 days ago
New visual identity for BEAU @about_beau A digital platform dedicated to beauty stories We crafted a brand identity built around a custom-made icon and monogram. The vibrant color palette was inspired by the tones of makeup imagery  @nheiniger @danielhernandezdh @renatacorrea @uiwd Talents: @lara.spoth  @biancatrentinn @caioeduperin @jeffmonteirooo @_thaina.n UIWD team: @brunotatsumi @mariana_trc @jugontier @liviaminazzi
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16 days ago
Introducing A Casa Paulista, the first exhibition at the new @bossafurniture space. A tribute to São Paulo and the designers who shaped its modern interiors and design legacy The graphic identity draws from the aesthetics of historical archives, reinterpreting images from the past through a contemporary lens. Connecting memory, design and the city’s cultural heritage. UIWD Team: @brunotatsumi @mariana_trc @liviaminazzi
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23 days ago
Unwrapping the new Bossa Furniture flagship. @bossafurniture We were invited by @isabela.milagre to create the art direction for the launch of Bossa’s new space in São Paulo. The concept Unwrap Bossa was inspired by the moment collectors receive a piece: carefully protected in bubble wrap, waiting to be revealed. We translated this unboxing experience into the visual language to recreate the tactile feeling of discovering something exciting and new. UIWD Team: @brunotatsumi @mariana_trc @liviaminazzi
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29 days ago
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1 month ago
NEIGHBORHOOD GUIDE —— behind the guide From the selection of places to the graphic design and original artwork, the Pulso Neighborhood Guide takes shape through a thoughtful creative process. The back cover features a hand-drawn map of São Paulo by artist Andrés Sandoval, tracing the city through its lines, layers, and rhythms. Inside, a curated selection of spots that define the neighborhood through our eyes.
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2 months ago
Art direction and graphic design for WENTZ in the launch of the WENTZ-ESSENCIAL collection and the opening of the new WENTZ [GALERIA] store. As the brand enters a period of expansion and growth, they invited us to collaborate on shaping the concept behind this new chapter. We chose the stone as a central element to reflect the essential origins of creation, embodying both the raw and precise nature of design, as well as the passage of time. It’s a pleasure to work alongside talented friends who share the same design values as UIWD. Wishing continued growth and prosperity in this exciting moment of transition. Creative Direction: @wentz.design and @uiwd Art Direction, Narrative, Graphic Design and Print Collateral: @uiwd UIWD team: @brunotatsumi @mariana_trc @jugontier @liviaminazzi Big thanks to @guilhermewentz and @flascola
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5 months ago
The process. New brand identity @nkstore Coming Soon. Tks @natalie_klein_duek @tecabussamra @liviamarianoiteydia
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7 months ago
Creative Direction and Art Direction for DAMDAM Tokyo’s @damdamtokyo latest global campaign. Creative Direction: @brunotatsumi  @mariana_trc Model Photography: @kessiariany Still Photography: @vianaleandro @talita.zaragoza Film: @aestoic Makeup artist: @ghostbeauty Talents: @mirelyk @mikrefinnej Big thanks to Giselle, Philippe and @almostsummer UIWD team: @jugontier  @liviaminazzi @passosleo
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7 months ago