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U/1ST

@u1st_

MAKEUP · CULTURE · PERFORMANCE Too smart to be just one thing #U1ST #SmartMakeup
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Weeks posts
The History of Makeup introduces a new content series at U/1ST. A space to explore the ideas that inspire us and shape how we understand makeup. The studio turned into a testing ground: cutting, layering, composing, working by hand. A visual exploration and art direction exercise, finding ways to translate the U/1ST universe into images.
56 4
3 days ago
Smart makeup starts from the formula. Actives ingredients working alongside pigment to hydrate, balance, and improve your skin with every use. Visible performance today. Real skin care results over time. Designed to work together with your skin, not against it. #SmartMakeup
65 1
18 days ago
Thousands of years of makeup, from ritual and symbol to its true evolution, when color cares, too. #smartmakeup
64 8
1 month ago
Spaces where the brand takes shape. Laconicum –– Madrid Store
122 12
1 month ago
One system, different contexts. Experience U/1ST in-store
29 1
1 month ago
U/1ST es Smart Makeup. Tratamiento y color en uno, productos que hacen más con menos. U/1ST. That’s WOW. Descúbrelo en WOW Gran Vía, Serrano y online.
122 11
1 month ago
“The story behind the story. EVA”
36 7
1 month ago
Some colors follow time, others move with it. EVA A nude created to transcend trends.
69 6
1 month ago
Never the same. Never exactly alike. SMART YOU Designed to adapt.
42 0
1 month ago
What’s behind each color shade? Pigments calibrated to transform Texture created to adapt Every application writes a different mood
57 9
1 month ago
Add character, not layers. #u1st #smartmakeup
48 3
1 month ago
Look closer. No preset shade. Only your skin & your identity. This is Smart You.
62 4
1 month ago