Had to reshare this old gem in the new 'gram format. I designed the logo for DigiTax while working at Black Dog Designs back in 2020, and collaborated with the unbelievably talented Lauren Occhiogrosso on the visual language—she took the brand places I couldn't have pictured at that time in my career. Still one of my favorite projects to-date.
DigiTax is a fintech startup offering comprehensive online accounting and financial consulting services to both individuals and businesses. Specializing in tax preparation, payroll, and bookkeeping, the platform delivers seamless digital solutions supported by a team of real experts at every step.
#graphicdesign #logodesign #branding
Today I had the privilege of attending a workshop and career retrospective with Lance Wyman, a legend of modernist logo and wayfinding design, best known for his iconic identity program for the 1968 Mexico Olympics. He graciously shared selections from his sketchbooks, offering a glimpse into his process and decades of work.
I also met a couple of extraordinarily talented designers, Renata and Luis, who I’m grateful to now call friends.
Many thanks to Chris for bringing this opportunity to my attention, and to Karlssonwilker for organizing this and generously lending their studio for the day.
