TUBE Showroom’s 22nd season, themed “Improvised Play,” invites visitors to explore the AW26 collection in a space where creativity meets interaction. Collaborating with both domestic and international designers, the showroom presents an extensive range of ready-to-wear, footwear, and accessories.
The experience emphasizes engagement: each piece can be explored through touch, observation, and dialogue, allowing visitors to fully appreciate the details and design concepts. Inspired by improvisation, every encounter becomes a playful moment, where inspiration and curiosity converge.
TUBE Showroom transforms a traditional viewing into an immersive journey, showcasing how thoughtful curation and experiential presentation can bring fashion to life.
#tubeshowroom #shanghaifashionweek #shfw
TUBE SS26 Accessories Preview
TUBE Showroom Series21 unveils its accessories lineup.
Merging artisanal warmth with avant-garde vision, this release sketches the contours of the SS26 season with fresh design energy.
*For appointments, please refer to the poster.
#tubeshowroom
TUBE SS26 Ready-to-Wear Preview · Part 2 Released
Continuing the prelude, new chapters of inspiration unfold.
TUBE Showroom Series21 now reveals the second part of its ready-to-wear lineup, expanding the SS26 fashion landscape with diverse creativity and an independent spirit.
*For appointments, please refer to the poster.
#tubeshowroom
TUBE SS26 Ready-to-Wear Preview · Part 1 Released
The dawn of infinity — together, we witness the rebirth of SS26’s creative energy.
TUBE Showroom Series21 unveils the first chapter of its ready-to-wear lineup, bringing together global perspectives and pioneering design to shape the season’s fashion landscape.
This moment is both a prelude and a continuation.
*For appointments, please refer to the poster.
#tubeshowroom
Since its founding in 2015, TUBE Showroom has remained an integral part of the official Shanghai Fashion Week calendar, bringing together ready-to-wear, accessories, and lifestyle brands to showcase contemporary design with both a global vision and a pioneering spirit.
Here, avant-garde ideas in independent design converge with industry resources—connecting designers, media, and leading retail channels. Along the way, TUBE Showroom has witnessed the growth of many outstanding designer labels, including XUZHI, SHUSHU/TONG, Garçon by Garçon, STAFFONLY, and MARKGONG.
For the upcoming Spring/Summer 2026 season, we warmly invite fashion enthusiasts and supporters of independent design to join TUBE Showroom—experiencing the behind-the-scenes and immersing yourself in the pulse of Fashion Week.
Application Deadline: September 20
For position details, please refer to the poster.
#tubeshowroom
GARÇON BY GARÇON has been shaping a distinctive sense of boyhood—free, lucid, and full of surprises. Like sunlight, it grows naturally and constantly sparks new inspiration.
This summer, the brand brings “717 SOLEILHOOD – Sun Island” to Chengdu’s hug CPI. Drawing from stories of traditional Chinese civilization, the window installation takes inspiration from the architectural culture of Shanxi. The raw wooden framework sketches the layered eaves and bracket sets of ancient villages—both delicate and rugged, rustic yet pure—evoking a sense of belonging between mountains and heritage architecture.
At the same time, the debut of the GARÇON BY GARÇON x BONANA CASA “Solar Ceramic Series” expands the narrative. From menswear and womenswear to bags, accessories, and ceramics, the collection paints a mythic vision of the “Sun Boy,” presenting an Oriental storytelling approach through fashion.
#tubeshowroom
From multi-layered tailoring to innovative denim silhouettes, the @marrknull_official Pre-Spring 2026 collection stays true to the brand’s avant-garde experimental spirit. Cultural symbols rooted in the Chinese context are reinterpreted into a bold, contemporary fashion language.
Behind-the-scenes fitting moments reveal MARRKNULL’s sharp grasp of fragmented visuals from the zeitgeist, pushing the brand’s design vocabulary further — sleeker, sharper, and more precise than ever.
#marrknull #tubeshowroom
Among China’s new wave of designer brands, @xu_zhi_ stands out with a distinctive, emotionally resonant aesthetic. Known for its tactile sensibility, the brand’s signature weaves, fringes, and layered tailoring evoke warmth, depth, and quiet tension.
For the Pre-Spring 2026 season, XUZHI continues to express softness and intimacy through design—this time, drawing inspiration from the designer’s beloved dog ChiChi and his circle of family and friends. The result is a heartfelt capsule collection full of quiet affection and personal narrative.
#xuzhi #tubeshowroom
@markgong_official unveils its Fall/Winter 2025 collection under the theme “NOT GUILTY”—a bold statement in defense of the bad girls.
This season, Mark revisits the aesthetics of Y2K It Girls and deconstructs the cultural codes of today’s Brat Girls—sexy, chaotic, unapologetic, and real. Every so-called “dangerous personality” becomes part of the MARKGONG identity.
Supermodel Alex Consani makes a surprise appearance, channeling the disruptive spirit of the Gong Girl. As a reigning meme queen of TikTok and a Brat Girl icon in her own right, she walks the line between playful and provocative: from fur-clad arrests to nightclub frenzies.
With a wink to the scandal-soaked tabloids of early-2000s icons like Paris Hilton and Lindsay Lohan, this collection rewrites the playbook for what it means to be iconic today.
Not guilty. Never sorry. Always iconic.
#markgong #tubeshowroom
@foundryboundary The capsule collection continues the pomegranate narrative from Season Four — under the shifting light of time, curling leaf veins trace organic patterns, the ripening fruits at the treetops swell with summer abundance, petals drift like wandering clock hands…
Rooted in the cinematic aesthetic of The Colour of Pomegranates, directed by Sergei Parajanov, this fourth collection expands the mythology and poetic symbolism of the pomegranate.
Since ancient times, the pomegranate has stood as a layered symbol — of fertility, abundance, sensuality. In religious iconography and ancient myths, the fruit is tied to femininity, creation, and desire. In Egyptian mythology, women were likened to pomegranate trees — the most beautiful presence in the garden, season after season.
This series draws inspiration from every stage of the pomegranate — from tangled branches, budding flowers, ripening fruits, to sliced skins revealing glistening seeds, and fabrics stained deep red by their juice — narrating an evolving pomegranate story through form and material.
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FOUNDRY BOUNDARY explores the serendipitous state where materials converge. By tracing the raw origins of each element, it provokes new frictions — shifting boundaries and dissolving conventions. Threads intertwine, stitching personal experience into every object, granting them distinct temporality and quiet beauty.
Driven by curiosity for material language, we create functional pieces that sit at the intersection of design and poetic utility.
#foundryboundary #tubeshowroom
In June, VOGUE China unveiled a striking editorial featuring @shushu__tong visually reflecting on the brand‘s ten-year journey. Through the lens, SHUSHU/TONG girls drift across urban streets — their presence capturing the brand’s enduring narrative: delicate yet subversive, evolving from lace, ruffles, florals, and signature bows to explore the complex layers and boundaries of contemporary femininity.
This year also marks a decade of collaboration between TUBE Showroom and SHUSHU/TONG. Since its founding in London, SHUSHU/TONG has transitioned from an experimental voice to a mature force within the market, establishing an influential style language deeply rooted in China. Together, we look forward to witnessing more milestones in the years ahead.
#shushutong #tubeshowroom
✨Preview the moodboards behind designer collections — step into the imagination of SS26 Pre-Spring.
TUBE Showroom Pre-Spring appointments are now open.
📍 Shanghai | July 5th - 9th, 2025
📩 For appointments, please refer to the poster.
#calvinluo #foundryboundary #marrknull #xuzhi #tubeshowroom
