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Baristas call these the Ferrari of espresso machines, and we always wondered why.
La Marzocco solved a temperature problem in 1939 that forever changed how express machines were made. That was what got them into every Starbucks in America.
But when Starbucks chose speed over craft and went fully automatic, La Marzocco got pushed out.
However, getting dropped by Starbucks might’ve been the best thing that ever happened to them. Specialty coffee was blowing up at the exact same time, and suddenly every new café wanted the one machine that prioritized the “real” coffee experience over the speed.
Today 1 in 4 espresso machines sold is a La Marzocco. Where each one is still handmade in Italy and starting at only $20,000.
[La Marzocco, coffee, espresso machine, coffee culture, barista, Starbucks, coffee history]
![Baristas call these the Ferrari of espresso machines, and we always wondered why.La Marzocco solved a temperature problem in 1939 that forever changed how express machines were made. That was what got them into every Starbucks in America.But when Starbucks chose speed over craft and went fully automatic, La Marzocco got pushed out.However, getting dropped by Starbucks might’ve been the best thing that ever happened to them. Specialty coffee was blowing up at the exact same time, and suddenly every new café wanted the one machine that prioritized the “real” coffee experience over the speed.Today 1 in 4 espresso machines sold is a La Marzocco. Where each one is still handmade in Italy and starting at only $20,000.[La Marzocco, coffee, espresso machine, coffee culture, barista, Starbucks, coffee history]](https://sp1.picnob.com/p/pt_6727205747134117552958_0_432b4482b122c449157694abdc798936.jpg?o=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&h=a7af54ff19993f36a08dd4957688d988)
