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TRUST IN TRIBE

@trustintribe

Conceptual Brand, Creative lab Based between Paris and Abidjan
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LOOK 2: "MEET ME AT SUNSET"James got his first camera from his grandfather, who was admirative of Paul Kodjo’s (Infamous Ivorian photographer) work & image-making. His first Film was a visual story about his life as a teenager growing up in Treichville, Abidjan.His work blends collage, culture and art altogetherDream Camera: Canon 1014 XL-S Super 8Favorite Movie: Djibril Diop Mambety’s ”HYÈNES” (1992)Gender of choice: DramaAnalog or Digital: Both but Film feels realer to him.Moto: Proper Light is everything the world needs.James is wearing the Beach Kit:Tribe Couture Tank TopTribe Big Ambigram Jean shorts« Two Sides of the Same Coin » is a story about similarity and individuality, a relative co-existenceCreative Direction: @fedouk @nahouaspeedPhotographer: @fedouk @nahouaspeedStyling : @nooccidentalname @nahouaspeed @fedoukSet Design : @nahouaspeedLights: @directedby_leglitchStarring @efsane_and_jonesWelcome to the next chapter
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LOOK 2: "MEET ME AT SUNSET" James got his first camera from his grandfather, who was admirative of Paul Kodjo’s (Infamous Ivorian photographer) work & image-making. His first Film was a visual story about his life as a teenager growing up in Treichville, Abidjan. His work blends collage, culture and art altogether Dream Camera: Canon 1014 XL-S Super 8 Favorite Movie: Djibril Diop Mambety’s ”HYÈNES” (1992) Gender of choice: Drama Analog or Digital: Both but Film feels realer to him. Moto: Proper Light is everything the world needs. James is wearing the Beach Kit: Tribe Couture Tank Top Tribe Big Ambigram Jean shorts « Two Sides of the Same Coin » is a story about similarity and individuality, a relative co-existence Creative Direction: @fedouk @nahouaspeed Photographer: @fedouk @nahouaspeed Styling : @nooccidentalname @nahouaspeed @fedouk Set Design : @nahouaspeed Lights: @directedby_leglitch Starring @efsane_and_jones Welcome to the next chapter 🌟
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1 day ago
LOOK 1 - "LET’S ROLL"Alpha fell in love with music by discovering Blondy’s discography. His personal journey started at the age of 4, when he started playing the electric guitar.Origin: Treichville, AbidjanFavorite band: Bad BrainsGender of choice: ZamrockMoto: Rock, Roll and ReggaeAlpha is wearing the Rocker Kit:Long Sleeve Damaged Ambigram TeeShort Sleeve Damaged Ambigram Tee« Two Sides of the Same Coin » is a story about similarity and individuality, a relative co-existenceCreative Direction: @fedouk @nahouaspeedPhotographer: @fedouk @nahouaspeedStyling : @nooccidentalname @nahouaspeed @fedoukSet Design : @nahouaspeedLights: @directedby_leglitchStarring @efsane_and_jonesWelcome to the next chapter
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LOOK 1 - "LET’S ROLL" Alpha fell in love with music by discovering Blondy’s discography. His personal journey started at the age of 4, when he started playing the electric guitar. Origin: Treichville, Abidjan Favorite band: Bad Brains Gender of choice: Zamrock Moto: Rock, Roll and Reggae Alpha is wearing the Rocker Kit: Long Sleeve Damaged Ambigram Tee Short Sleeve Damaged Ambigram Tee « Two Sides of the Same Coin » is a story about similarity and individuality, a relative co-existence Creative Direction: @fedouk @nahouaspeed Photographer: @fedouk @nahouaspeed Styling : @nooccidentalname @nahouaspeed @fedouk Set Design : @nahouaspeed Lights: @directedby_leglitch Starring @efsane_and_jones Welcome to the next chapter 🌟
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10 days ago
« Two Sides of the Same Coin » is a story about similarity and individuality, a relative co-existence.A twins-tale captured in the essence of coins, composed of two faces by nature, but completing each other to become one piece.Trust In Tribe’s idea of unity always starts with the powers that come from respecting and celebrating uniqueness.This visual story is about these ideas, and introduces elements from our upcoming releases.Production: @fedouk @nahouaspeedCreative Direction: @fedouk @nahouaspeedShot by @directedby_leglitchEdit by @lugi.filmsStyling : @nooccidentalname @nahouaspeed @fedoukSet Design : @nahouaspeedStarring @efsane_and_jonesWelcome to the next chapter
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« Two Sides of the Same Coin » is a story about similarity and individuality, a relative co-existence. A twins-tale captured in the essence of coins, composed of two faces by nature, but completing each other to become one piece. Trust In Tribe’s idea of unity always starts with the powers that come from respecting and celebrating uniqueness. This visual story is about these ideas, and introduces elements from our upcoming releases. Production: @fedouk @nahouaspeed Creative Direction: @fedouk @nahouaspeed Shot by @directedby_leglitch Edit by @lugi.films Styling : @nooccidentalname @nahouaspeed @fedouk Set Design : @nahouaspeed Starring @efsane_and_jones Welcome to the next chapter 🌟
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20 days ago
" Unity & Individuality "Ludo is a very popular children’s Board Game in Côte d’Ivoire and West Africa. In the game each piece moves independently, but in order to win, all your pieces must reach the final destination together.That duality between Unity and Individuality inspired us for this new story, as it is a core element of TRIBE philosophy.Shot by @lugivince @lugi.filmsCreative Direction & Production: @fedoukStyling: @yannseba369 @allocostudio @fedoukStyling Assistant: @_metianvsuniverse_Set Design: @nahouaspeedAssistant Set design: @emmanuelat__Edit: @lugivince @m_faitdesfilmsTalents: @bywydz @yohannedk @distrxv_Special thanks to @ahousemenou , @lelou__studio___
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" Unity & Individuality " Ludo is a very popular children’s Board Game in Côte d’Ivoire and West Africa. 🎲✨ In the game each piece moves independently, but in order to win, all your pieces must reach the final destination together. That duality between Unity and Individuality inspired us for this new story, as it is a core element of TRIBE philosophy. Shot by @lugivince @lugi.films Creative Direction & Production: @fedouk Styling: @yannseba369 @allocostudio @fedouk Styling Assistant: @_metianvsuniverse_ Set Design: @nahouaspeed Assistant Set design: @emmanuelat__ Edit: @lugivince @m_faitdesfilms Talents: @bywydz @yohannedk @distrxv_ Special thanks to @ahousemenou , @lelou__studio___
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1 year ago
" Unity & Individuality "Ludo is a very popular children’s Board Game in Côte d’Ivoire and West Africa. In the game each piece moves independently, but in order to win, all your pieces must reach the final destination together.That duality between Unity and Individuality inspired us for this new story, as it is a core element of TRIBE philosophy.Shot by @lugivince @lugi.filmsCreative Direction & Production: @fedoukStyling: @yannseba369 @allocostudio @fedoukStyling Assistant: @_metianvsuniverse_Set Design: @nahouaspeedAssistant Set design: @emmanuelat__Edit: @lugivince @m_faitdesfilmsTalents: @bywydz @yohannedk @distrxv_Special thanks to @ahousemenou , @lelou__studio___
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" Unity & Individuality " Ludo is a very popular children’s Board Game in Côte d’Ivoire and West Africa. 🎲✨ In the game each piece moves independently, but in order to win, all your pieces must reach the final destination together. That duality between Unity and Individuality inspired us for this new story, as it is a core element of TRIBE philosophy. Shot by @lugivince @lugi.films Creative Direction & Production: @fedouk Styling: @yannseba369 @allocostudio @fedouk Styling Assistant: @_metianvsuniverse_ Set Design: @nahouaspeed Assistant Set design: @emmanuelat__ Edit: @lugivince @m_faitdesfilms Talents: @bywydz @yohannedk @distrxv_ Special thanks to @ahousemenou , @lelou__studio___
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1 year ago
" Unity & Individuality "Ludo is a very popular children’s Board Game in Côte d’Ivoire and West Africa. In the game each piece moves independently, but in order to win, all your pieces must reach the final destination together.That duality between Unity and Individuality inspired us for this new story, as it is a core element of TRIBE philosophy.Shot by @lugivince @lugi.filmsCreative Direction & Production: @fedoukStyling: @yannseba369 @allocostudio @fedoukStyling Assistant: @_metianvsuniverse_Set Design: @nahouaspeedAssistant Set design: @emmanuelat__Edit: @lugivince @m_faitdesfilmsTalents: @bywydz @yohannedk @distrxv_Special thanks to @ahousemenou , @lelou__studio___
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" Unity & Individuality " Ludo is a very popular children’s Board Game in Côte d’Ivoire and West Africa. 🎲✨ In the game each piece moves independently, but in order to win, all your pieces must reach the final destination together. That duality between Unity and Individuality inspired us for this new story, as it is a core element of TRIBE philosophy. Shot by @lugivince @lugi.films Creative Direction & Production: @fedouk Styling: @yannseba369 @allocostudio @fedouk Styling Assistant: @_metianvsuniverse_ Set Design: @nahouaspeed Assistant Set design: @emmanuelat__ Edit: @lugivince @m_faitdesfilms Talents: @bywydz @yohannedk @distrxv_ Special thanks to @ahousemenou , @lelou__studio___
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1 year ago
"Cocody Rock"Part of an upcoming project, this detailed series of portraits is a collaboration between Ivorian artist Rickii Ly and @trustintribe .@photoshopIt explores the relationship between Ivorian culture, Fashion and Afro-Futurism.The name “Cocody Rock” is inspired by Alpha Blondy’s second album released in 1984.We will be sharing more details of this collaboration in the months to come Art Direction I Photography I Retouching : @rickiilyModel : @___lanoireLighting : @tossouhonAssistants : @la_chargeuse & @benabdul225Hair : @kayla_beaute_225
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"Cocody Rock" Part of an upcoming project, this detailed series of portraits is a collaboration between Ivorian artist Rickii Ly and @trustintribe . @photoshop It explores the relationship between Ivorian culture, Fashion and Afro-Futurism. The name “Cocody Rock” is inspired by Alpha Blondy’s second album released in 1984. We will be sharing more details of this collaboration in the months to come 🤍🛸✨ Art Direction I Photography I Retouching : @rickiily Model : @___lanoire Lighting : @tossouhon Assistants : @la_chargeuse & @benabdul225 Hair : @kayla_beaute_225
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2 years ago
COMMUNITY WORKSHOPCentered around Screen-Printing, this experience is an invitation to explore and discover clothes making and upcycling through our temporary Atelier.BROUGHT TO YOU BY @unbornsociety & @trustintribeFRIDAY 01/03 @blulab.inc" ENFANT DU PAYS "Bring your own garments, designs will be provided by usSome blank pieces will be available for those who can’t!Upcycling Atelier w/ ScreenprintingShort Film ScreeningFood by @sparoburgerSounds provided by @apm__maathio - @durmalick - @zizsound+ some surprises!—————————————————————COMMUNITY WORKSHOPCentrée autour de la Sérigraphie, cette expérience est une invitation a explorer et découvrir le design de vêtements et l’upcycling a travers notre Atelier Temporaire.Une expérience unique de @unbornsociety X @trustintribeVENDREDI 01/03 @blulab.inc« ENFANT DU PAYS »Ramenez des vêtements, nous fournirons des designs*Des vetements unis seront également disponible sur placeAtelier Upcycling avec SérigraphieProjection de Short FilmFood par @sparoburgerSounds par @apm__maathio - @durmalick - @zizsound+ d’autres surprises!
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COMMUNITY WORKSHOP Centered around Screen-Printing, this experience is an invitation to explore and discover clothes making and upcycling through our temporary Atelier. BROUGHT TO YOU BY @unbornsociety & @trustintribe FRIDAY 01/03 @blulab.inc " ENFANT DU PAYS " Bring your own garments, designs will be provided by us Some blank pieces will be available for those who can’t! Upcycling Atelier w/ Screenprinting Short Film Screening Food by @sparoburger Sounds provided by @apm__maathio - @durmalick - @zizsound + some surprises! ————————————————————— COMMUNITY WORKSHOP Centrée autour de la Sérigraphie, cette expérience est une invitation a explorer et découvrir le design de vêtements et l’upcycling a travers notre Atelier Temporaire. Une expérience unique de @unbornsociety X @trustintribe VENDREDI 01/03 @blulab.inc « ENFANT DU PAYS » Ramenez des vêtements, nous fournirons des designs* Des vetements unis seront également disponible sur place Atelier Upcycling avec Sérigraphie Projection de Short Film Food par @sparoburger Sounds par @apm__maathio - @durmalick - @zizsound + d’autres surprises!
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2 years ago
TRIBE "Publicity Stunt" Capsule In Côte d’Ivoire and many African countries, local businesses have found a cheap way to communicate their offer and find new customers.Using key words written on simple A4 paper sheets spread out in the city, they made sure that everybody- including the ones lacking reading skills- could understand and contact them.That resourcefulness and ingenuity inspired us to create this capsule!Shot by @poetofblackAssisted by @yanndavidakpaCreative Direction: @fedoukAssistant: @chizcaakeVideo Edit + Sound Design: Young genius @saintjean777First Drop: Aphrodisiaque HoodieOUT TODAY - 8 P.M. TRUST IN TRIBE 2024©️
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TRIBE "Publicity Stunt" Capsule ✨ In Côte d’Ivoire and many African countries, local businesses have found a cheap way to communicate their offer and find new customers. Using key words written on simple A4 paper sheets spread out in the city, they made sure that everybody- including the ones lacking reading skills- could understand and contact them. That resourcefulness and ingenuity inspired us to create this capsule! Shot by @poetofblack Assisted by @yanndavidakpa Creative Direction: @fedouk Assistant: @chizcaake Video Edit + Sound Design: Young genius @saintjean777 First Drop: Aphrodisiaque Hoodie OUT TODAY - 8 P.M. 🔞 TRUST IN TRIBE 2024©️
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2 years ago
Madras Yellow bag available now In this new campaign, photographer and Creative @lugivince included key cultural elements of Abidjan’s scenery, such as the yellow taxis (commonly called Wôrô-wôrô) and beer ads prints to create an authentic depiction of the city’s energy.Campaign Shot by @lugi.filmsCreative Direction: @fedouk @lugivinceStyling: @mbenguesAssist: @nonosdavBag now Available on our website!
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Madras Yellow bag available now 💛 In this new campaign, photographer and Creative @lugivince included key cultural elements of Abidjan’s scenery, such as the yellow taxis (commonly called Wôrô-wôrô) and beer ads prints to create an authentic depiction of the city’s energy. Campaign Shot by @lugi.films Creative Direction: @fedouk @lugivince Styling: @mbengues Assist: @nonosdav Bag now Available on our website! ✨
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2 years ago
Madras Yellow bag available now Shot in Abidjan last summer, this bold new campaign portrays feelings of Youth, Freedom and Power.Photographer and Creative @lugivince included key cultural elements of Abidjan’s scenery, such as the Solibra beer rack and orange taxis to create an immersion into the city.Campaign Shot by @lugi.filmsCreative Direction: @fedouk @lugivinceStyling: @mbenguesAssist: @nonosdavBag now Available on our website!
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Madras Yellow bag available now 💛 Shot in Abidjan last summer, this bold new campaign portrays feelings of Youth, Freedom and Power. Photographer and Creative @lugivince included key cultural elements of Abidjan’s scenery, such as the Solibra beer rack and orange taxis to create an immersion into the city. Campaign Shot by @lugi.films Creative Direction: @fedouk @lugivince Styling: @mbengues Assist: @nonosdav Bag now Available on our website! ✨
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2 years ago
MADRAS YELLOW BAG Now Available on our website!Campaign Shot by @lugi.filmsCreative Direction: @fedouk @lugivinceStyling: @mbenguesAssist: @nonosdav
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MADRAS YELLOW BAG 🌟🌟🌟 Now Available on our website! Campaign Shot by @lugi.films Creative Direction: @fedouk @lugivince Styling: @mbengues Assist: @nonosdav
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2 years ago
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