AI is a hot topic brands know they should be talking about, but are they?
At Truffle, we know how fast the AI space is evolving and how powerful it can be for brands, creators, and social teams when used the right way.
Swipe through to see if AI is causing more detriment to brands or is it is working efficiently?
Heard of @nothing ?
Founded just a few years ago by Carl Pei, it’s becoming the tech brand to watch in 2026, reshaping how devices are designed, launched, and culturally positioned. With ex-Loewe creative Charlie Smith now leading brand direction, it signals a wider shift: tech brands borrowing the language of luxury, culture, and fashion to build real cultural cachet.
We took @lg_uk to Allianz Stadium with @redrosesrugby and 100+ U18 players to capture The Tea - a format built for real access, not surface-level storytelling.
Unfiltered conversations, cultural nuance, and content designed to land with the next generation of fans.
Production: @sphercreative
A new month, a full calendar. From the latest sushi openings to Anne Hathaway’s cinema takeover, we’ve rounded up what to eat, watch, drink and do this May.
Swipe and save your May calendar inspo.
From record-breaking runs, nipple sponsorships, and A-list celebrities disguised as Daddy Pig - the London Marathon gave social media plenty to talk about.
Here are our favourite moments. Which were yours?
Spotlighting our client @labougieofficial - from capturing moments inside their factory to revealing the craft behind each handmade piece, right through to concepting and bringing new product campaigns to life.
Our focus has been on translating that process into something tangible and inspiring, helping audiences not just see the products, but truly picture La Bougie as part of their everyday spaces and rituals.
Last week at The Randox Grand National.
We headed up to Liverpool to capture the buzz, excitement, and unique atmosphere of Aintree on race day.
Here’s a behind-the-scenes look.
🎥 @sachaferrer17@sphercreative
Keep your finger on the pulse...
We've gathered the hottest social media buzz to keep you in the loop this weekend. So kick back, relax, and enjoy the scoop!
@lilbieber gave us all of the nostalgia, none of the overheads yesterday, with his return to the stage at @coachella .
For the Beliebers, this was a big day. For others, it was not what they were expecting. Swipe to see what our thoughts are on this set.