Our SME Roundtable Event 🚀
We had a fantastic discussion at our recent event with Intuit QuickBooks, where they shared valuable insights on marketing to small and medium-sized enterprises (SMEs).
5 Key Takeaways:
🔑 Marketing's Crucial Role in Reaching SMEs
Intuit emphasised their marketing team's critical role in driving brand awareness and customer engagement within the SME market. They highlighted that success goes beyond just generating leads; it's about building long-lasting relationships with SME clients.
🔑 Standing Out with Distinctive Creativity
We shared compelling examples of how brands create distinctive brand positioning in the crowded space that targets SMEs. Intuit discussed the careful considerations they make to ensure their creative campaigns resonate with their SME audience.
🔑 Tailoring Strategies: SMEs vs. Enterprises
A key topic was the difference between marketing to SMEs and larger enterprises. Guests underscored the need for a cost-effective approach when engaging SMEs, such as television, while enterprises often require comprehensive, high-touch solutions.
🔑 Maximising Digital Marketing and Social Media
We then discussed fascinating insights into the most effective digital channels they use to reach their target audience. The discussion covered practical strategies, from balancing brand-building with activation campaigns to leveraging social media platforms like TikTok for lead generation.
🔑 Prioritising Customer Retention
We explored the strategies Intuit, and the other guests employ to retain customers and increase lifetime value. They emphasised that customer retention is just as crucial as acquisition in the SME space.
Shoutout to Martin Dyhouse, Head of Marketing at Intuit, for leading such an engaging and informative session. It allowed us to dive deep into the challenges and opportunities faced by small and medium businesses and how these companies are shaping their marketing strategies to stay ahead in an ever-evolving marketplace.
Huge thanks to everyone who attended and made the event a success🏆
We look forward to further collaborating and learning as we continue our breakfast roundtable series!
#SME
Facing a Cookieless future in B2B Marketing🍪
As privacy concerns and regulations like GDPR continue to reshape the digital landscape, cookies - the backbone of online advertising - are being phased out. A shift that presents both challenges and exciting opportunities for B2B marketers.
How will your business adapt? 🚀
In our latest blog, we dive deep into key strategies to stay ahead, including:
✅ Leveraging first-party data
✅ Geo-contextual and contextual targeting
✅ Collaborating with publishers for data enrichment
It’s time to embrace new approaches to reach high-value audiences and evolve campaign measurement in a privacy-first
🔗 Read more on how to future-proof your B2B marketing strategy on our story link
#Cookieless #B2B #True
Is this a bold breakthrough from monotonous marketing in the industrial manufacturing sector?
We think so….🤗
True presents: The Three Little Pigs for Exel Composites🐷🐷🐷🐺
We’re thrilled to showcase our latest campaign for Exel Composites, one of the largest manufacturers of composite profiles and tubes, used as components in diverse industrial sectors such as wind power, transportation, building and infrastructure
We reimagined the beloved children’s fairytale “The Three Little Pigs” highlighting how the right materials can revolutionise the product design game.
⭐An unconventional brand campaign created with the help of Mad Cow Films/Milk Machine on production and Studio Orca on illustration and animation
We would love to hear what you think in the comments below ⬇️
#B2BMarketing #ExelComposites #BrandCampaign #CreativeAdvertising
🎉 Exciting News! 🎉
We are thrilled to announce that we have been shortlisted for the Marketing Week Awards 2024 in the Business-to-Business category!🔮
Our “Consumer Advisory Collection” for KPMG UK has been yet again recognised for its creative approach. The campaign went against the grain in professional services by focusing on memorable advertising rather than thought leadership.
This nomination is a testament to the dedication and creativity of our team.
We are proud to be among the finalists and look forward to the awards ceremony in November🏆
A big thank you to everyone who has been a part of this journey! Stay tuned for more updates.
#B2B #B2Bmarketing #B2Badvertising #MarketingWeekAwards
✨ Happy Bank Holiday✨
As summer comes to a close, we’re reminiscing about the warm and sunny days of our 2023 annual summer party.
The True team had an amazing time, soaking up the good vibes and sunshine. ☀️
#B2BAgency #SummerParty
Looking back, our journey with the Consumer Advisory Collection Campaign has been one for the books. This campaign earned us even more recognition at the ANA B2 Awards, adding to the memories we've created along the way.
We're thrilled to share that we've been honoured with:
🥇 Gold: Sector Spotlight Award: Business & Professional Services
🥈 Silver: Best Integrated Campaign: Large Enterprise
🥈 Silver: Best Product Launch
🥉 Bronze: Regional Spotlight Award: United Kingdom
A big thank you to our amazing partners at KPMG UK for their unwavering support. These moments remind us why we do what we do. Grateful to the B2 Awards for shining a light on our passion and dedication.
Here’s to the journey, the memories, and the victories yet to come.
#ANA #B2Awards #AwardSeason #B2Bmarketing
✨🏆 We did it! 🏆✨
Reflecting on our journey, we’re beyond excited to share that our partnership with KPMG on “The Consumer Advisory Collection” campaign has received recognition at the Association of National Advertisers’ Global ACE Awards.
With great pride and a sense of accomplishment, we look back at the milestones we’ve achieved together:
🥇Gold in Integrated Marketing Campaign
🥈Silver in Brand Launch/Re-launch
🥈Silver in Copywriting Excellence
These awards are not just a testament to our team’s dedication and creativity, but also a celebration of the strong collaboration we’ve forged with KPMG UK over the years.
A heartfelt thank you to the Global ACE Awards for honouring our work, and congratulations to all the other talented winners and nominees. Here’s to the memories we’ve created and the future innovations that await in our B2B marketing journey.
#B2B #B2Bmarketing #GlobalACEAwards
We’re thrilled to introduce Luke Thornton, our ⭐Client Services Director⭐ as the newest member at True
Get to know a little more about Luke through some questions he answered below!
Welcome to the team🚀
#True #NewTeamMember #EmployeeSpotlight #CompanyCulture
Meet Greg👋 In this Truth be Told session, meet our Head of Design, Greg who spends his time at True overseeing the design team and helping to create amazing work that makes our clients famous 💰
#HeadofDesign #True #TruthbeTold
🎉🎈 Last month we celebrated True's 11th birthday 🎂 What a fantastic year it's been, filled with campaigns, success and incredible achievements. We're grateful for our wonderful team and ready for another exciting year at True! 🎈🎉
#Birthday #True #Summer
Kerstin Koder, Head of Marketing EMEA at SAP, joined us this month on #B2BNeedsDonDraper 🎙 In this episode she discusses what SAP means to their B2B customers, balancing maintaining a strong brand vs lead generation and brand loyalty vs increasing market penetration. Listen via link in bio
#B2B #LeadGen #BrandLoyalty
📫 Special delivery! 📫
We were delighted to have received our @thedrummag awards last week for our work with @mondi_group and Acora. It's fantastic to be recognised for bringing creativity to the B2B marketing space. Congrats again to the other winners 👏
#B2B #TheDrum #Awards
