What’s the first sign of spring? The sight of adidas Superstars, of course.
To kick off the Superstars season, we threw an in-store Superstar Styling Session at Viru Keskus. Bringing the local community together around culture, self-expression, and personal style — we managed to reposition adidas Superstars as a go-to staple for Gen Z.
Come as you are, leave as a Superstar.
Link in bio for the full case study.
When we started working with adidas Tallinn in 2024, we approached the brand through a Social 3.0 lens—seeing it as a culture-first player that needs to move at the speed of culture. At the time, the content was heavily focused on adidas Originals, lacking a deeper connection to local culture and audience.
With a strong visual foundation, we set out to evolve @adidastln into a more balanced, future-facing presence—where performance and lifestyle coexist, and content shifts towards more meaningful, story-led communication around the local adidas community.
From the Stone Age to the Bronze Age to the Golden… Egg. Print is not dead.
Our Bronze Age issue just won Gold at the Golden Egg Awards. Thanks to everyone who made it happen – turns out print still has a few good years left.🐣
For this project, it was essential to position eyewear as more than a functional accessory, treating it instead as a tool for self-expression.
Guided by @viuushop 's ethos — “Find your character!” — our studio approached the creative direction with a clear awareness of the brand’s signature silly, goofy energy. Every decision embraced playfulness and character-driven humor, ensuring the final result felt expressive and unmistakably VIUU.
LOVE ZINE — Out Now ❤️🩹
A 12-page document of love after the noise.
Featuring essays by @paulatasane and @diandra_rebase , a brief history of pigeons, a small hall of fame, and visuals that say the rest.
Published in the quiet aftermath of Valentine’s Day — when the spectacle fades and something more durable remains.
Available from today in very limited quantities across Tallinn. Last seen at: @eka_estonian_academy_of_arts , @thebrickcoffee , @sangatallinn , @vlndburger (Balta) & @karjasesai (Põhjala)
Free to take. Nothing required.
If you find one, it’s yours.
Love that survives reality.
Making a magazine isn’t easy, so why only post about it once?
One of my favourite magazines at the moment is @trickster_magazine . They’re based in Estonia and in the centre of this really interesting cultural moment. I’ve been watching @zigadlo build @racerworldwide into the company and team it is today since I was 16.
Not only an amazing interview but also a great display of how to use content design to have a successful launch for a local magazine.
Wedia’s identity has been reimagined to capture its true character. The rounded edges of the logo symbolize friendliness, flexibility and openness, while its weight conveys stability and strength. As a creative collective built on friends and family, Wedia’s visual and verbal identity reflects the relationships that define it.
A new chapter for Wedia production company.
The refreshed identity goes beyond just a logo or tagline - it reflects the core values that shape decisions, the actions that define character, and the stories that carry its mission. Rooted in friendship, collaboration, and creativity, Wedia’s new look balances strength with approachability.s
The bold, branded Tripsy Van rolled across Estonia, bringing the energy to the hottest places with the hottest people. Tripsy was loud, proud, and unforgettable.
Visuals for the summer season opening party at Fotografiska were created with the concept centered around the transition from spring to summer.
The clock symbolized this shift, representing the passage of time as the seasons changed.
In 2024, we created a brand campaign for Goldtime.
„Sinu Aeg. Alati.” featured Jana Hallas in a bold celebration of beauty, confidence, and timeless style.
Photographer Julien Pujol
Creative Director Anne Vetik
Stylist Kersti Pohlak
Music Andres Nölvak
MUAH Marie Mänd
In April 2025, we held a community event for @adidastln . „Kevadekuulutaja” brought together Tallinn’s creative crowd = adidas fam, for a fresh season start at Sanga Sandwich Bar.
