TK

Last days with my NYC people 🖤🤞🏽

A new immersive nightlife concept arrives at Arcade Sydney. Shotbyfaces joins Eutona to capture guests through a live content experience, turning the dancefloor into a creative studio. With strong early sign-ups, anticipation is building. Full story on Eutona Mag.

This is pre cracking my rib on the ice ❄️☃️⚡️ locking in on the build for @complexstyle and @complexshop // @geedupco @vansonleathers . No outside team. Design, built and produced all in house.

Having some fun f*cking about in Central Park for @geedupco x @vansonleathers . ❄️☃️

Road trip with the team visiting @vansonleathers factory with Creative Director @davonbean was something iconic and truely memorable. The opportunity to see a family owned business since the 50’s operate using vintage machines and a way of craftsmanship purely as they see it being better handmade this way. Proof is in the product. Made for racing and adapted as a NYC and Streetwear staple. Looking through the history of Vanson and its products. Can’t wait to see what we can create next @davonbean . @geedupco x @vansonleathers @flygeenius 🇺🇸

Back in NYC, making moves, first week kicking off NYFW prep with the team @geedupco @vansonleathers + @complexshop 🌏⚡️❄️

The infamous door, the lab, the magicians house - All American hand made leathers. 🔒🌎

Some things you don’t rush - This was one of them. // Geedup x Vanson w/@davonbean 🔒🌎

🦴👻

🎳 trying to bowl strikes

Better late than never ..

EP26 LIVE with @geedupco 🔥 How do two lads from Western Sydney flip the streetwear game on its head and build a cult brand without diluting? In this brutally honest convo, Jake and TK from Geedup take us deep behind the curtains of Australia’s biggest streetwear label. No hype, no fluff—just the raw truth of what it takes to build community-led fashion that actually moves culture. From bootstrapping with bootlegs to orchestrating six-figure drops that sell out in under 1 hour, this episode unpacks every high-risk decision, every silent loss, and the precise strategy that made them untouchable. Expect insights on brand loyalty, pre-sell psychology, ecom fundamentals, and how to grow a fashion label without chasing trends. If you’ve ever wondered how to sell out drops without ads, how to turn customers into believers, or how to make your brand stand for something, this is it. You’ll also hear why Geedup refuses to restock, how they’ve created generational loyalty out of Western Sydney, and why most competitors will never catch up. Spoiler: It’s not just the product, it’s the presence, the people, and the positioning. This one’s not just for fashion heads. It’s for every founder, creative, and strategist who wants to build something real and make it last. Link in bio >> @growthandbanter