It all begins with a drawing; A pencil sketch that turned into a 60+ foot tall mural in Sacramento, California in honor of Tower Records and to commemorate its founder Russ Solomon. I was inspired to create in a style that felt like a giant pop art collage or something that looked like it had been pulled out of an old comic book. Eye catching even at a distance, visually legible from a block away, where it would grab your attention even from nearby interstate I-5. Bright, punchy, and fun. Every mural has its own unique set of challenges. I used a boom lift and spray painted a doodle grid this time for the layout, and then freehanded everything from there, first in pencil (the entire wall) and in paint, no projector, no tracing. Certainly my most ambitious work to date. For more photos check my SACRAMENTO story highlights.
The entrance to Land Park just got a whole lot brighter!
@pacificneon sign co created this monument sign that has just been installed at the corner of Broadway & Land Park Drive @ 16th Street. Facing Tower Theater, we can’t wait to see all the posts that come from it!
@towerbroadway now leasing studio, 1 & 2 bedrooms apartments!
Russ Solomon ran the iconic Tower Records and Tower Books for multiple decades.
Tower Broadway honors the history that so many people enjoyed with a new 65’ high, five-story mural created by @adamjaxnart
p.s. wait until you see it light up
This month on #BuiltonBroadway we sat down with John Gianulias, one of the property owners behind @towerbroadway and part of the @marketone_builders team. Tower first leased the property from John and his crew back in the early to mid 70s, and in 2006 John’s team bought the West Side. Hearing John’s stories about Tower Records was a nostalgic ride we know many of you can relate to. 💛
So, what’s next for Tower Broadway? The bottom floor will feature 5 retailers and floors 2 to 5 will house 67 new apartments.
We’re so excited to see this new development come to life. Follow @towerbroadway for the latest updates and sneak peeks as it all comes together! #TheTowerDistrict
It’s amazing to see the journey of Tower Broadway, video taken one year ago by @marketone_builders
We’re getting closer to delivery month by month.. it’s all in the details!
Let’s Go, Tower Broadway!
Soon-to-be views of Tower Theatre overlooking the serene Land Park neighborhood and Downtown Sacramento, all from Tower Broadway. Time to grab your popcorn! 🎥 🍿
