Tom Flower | Story & Brand Building

@tomcflower

꩜ Aussie/Argo ꩜ I help nature brands grow through content ꩜ Co-Founder @_lifeofsol ꩜ Field Notes of the journey
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10.9k
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Weeks posts
Three years ago, I left Australia with no real plan. just a camera, my partner, and the need to rebuild after losing my dad. I wasn’t chasing content or some big life overhaul. I just knew something had to change. Since then, I’ve travelled, healed, and slowly built a life that reflects who I am. working with brands I align with, telling stories that actually matter, and helping other creatives do the same. Now I use everything I’ve learned from 7 years in content and marketing, to the lessons that came from starting over to help creatives build aligned brands and grow businesses rooted in purpose. No fluff. No hype. Just the real process of figuring it out and building something that lasts. If you’re on a similar path I hope what I share helps make your next step a little clearer. 📌 Follow along for strategy, story, and the behind-the-scenes of building something real.
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10 months ago
Growing up looking ethnic with a strong Aussie accent meant “where are you from?” was always the question I got most. Honestly, I never knew how to answer it. Too Argentine for Australia. Too Australian for Argentina. For a long time that felt like a problem. But to be honest I just love being both!
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29 days ago
As we motor across the plains of NSW, I can’t help but think about the promise I made to myself, to create with purpose. To turn what I love into something that makes an impact. Two years ago, I reached out to Unyoked with a simple message: let me capture a cabin. Two years later, that one message turned into a partnership built on shared values and a mission I deeply believe in. Unyoked’s mission is simple - “help more people access nature more often” And in a world that never stops moving, that’s never felt more important. I’ve always believed nature, rest and reflection aren’t luxuries, they’re tools for growth, success and longevity. Every time Liv and I stay, it’s more than just content. It’s a reset. A chance to disconnect, breathe, and come back clearer. Grateful for the team at @unyoked.co for the work they’re doing and for letting us be a small part of it. 🌞 Btw this cabin is Banjo in Jamberoo (has a hot tub now 😩)
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6 months ago
I used to think switching off meant falling behind or losing everything I’d worked so hard to build. Two weeks driving across the bottom of Australia taught me the opposite. Life offline is what fuels everything that happens online. You don’t need to delete social media. You don’t need to post every day. Block out your weekends. Go outside. Come back with something worth saying. Your story is what makes you worth listening to.
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2 days ago
Most nature brands know they have a story worth telling. They just don’t know where to start. This is where you start. Nine questions that will change how you think about your brand and what you build next.
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2 days ago
The art of building is very different from what you’re see online. Most people promoting the hustle version of building a brand have never stood in a field at golden hour and felt what their brand is supposed to make people feel. I don’t want Hormozi’s schedule. I want mastery and presence. Hard work is required. But this game is seasonal. And the weekends are not for catching up. They’re for living the life your brand is supposed to represent.
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4 days ago
Have you ever wondered what it’d feel like to pack up your life and hit the road across Australia? ‘Almost Anywhere’ by @tomcflower is a film about two people, one car, and 5,000 kilometres of open road. About what happens when you stop going through the motions. And the life waiting on the other side of the decision you keep putting off. 🎥 Watch it now on YouTube
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15 days ago
Make yap content it’s so easy, they said…. I’ve been doing this for hours and it’s only getting worse haha. It’s a reminder that you only see the final product online and that you just have to keep practicing :/
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17 days ago
Stay and crumble or… Go and heal. Almost Anywhere is story of that decision and what happened after has not only changed my life but touched the hearts of friends, family and strangers. To watch the full film go to the link in my bio, Cheers, Tom 🫶🏻
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26 days ago
Today marks another year around the sun for the beautiful Liv. She’s the ray of light in my life and honestly, the person that’s grown me into the person I am now. I will be forever grateful to have her by my side. These photos are a window into the life we’ve built together here in WA. The one we drove across the country to find. I’m so proud of the woman she’s growing into. Love you mi sol ❤️
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27 days ago
ITS OUT!!!! Almost Anywhere is officially out. Honestly, I’m blown away by the love already, genuinely didn’t expect this. This film is four years in the making. After I lost my dad, I had one decision in front of me. Stay and crumble. Or go and heal. That’s what this film is about. That one decision and how much can change when you actually take ownership of your own path. I have to thank Liv. My partner, my rock, and honestly the person who made all of this possible. She’s been there through every bit of it, the hard parts, the uncertain parts, the parts where I wasn’t sure what I was building. She pushed me to grow into who I am today and I couldn’t be more grateful. Massive thanks to @zorali for kitting us out for the whole trip (genuinely haven’t taken it off since lol). And to @surfolkau , @ep_surfboards , and @cordandroy for supporting the film and helping us get it out into the world. To Oscar and Char, we wouldn’t have ended up in WA without you. And to Tina for helping us shape the story into what it became. We loved making this. We hope you love watching it just as much. If something in the film resonated leave comment on YouTube or send Liv or I a message. We genuinely read every one. It means more than we can say. Much love, Tom 🌞​​​​​​​​​​​​​​​​
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1 month ago
There’s nothing more scary than being stuck in an infinite loop. To experience the same day on repeat, over and over until you get a long weekend. I want you to watch this film and reflect on what makes you happy, lights you up and inspires you to live a life that truely feels like yours. Liv and I were very vulnerable and open in the film with the goal to show you that life can be anything you make of it. You just have to go out there and start. Link is in my bio for the premiere this Sunday at 6pm!
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1 month ago