Our second campaign for @ziggo Ziggo with @holyfoolsnl and Brothers & Sisters: with Ziggo you've always got the speed you need.
We were invited back as @uni_verse_studio , where I led the team and was responsible for the final three carousel shots, a cool speedboat shot in alternative cutdowns and the cycling videogame sequences. Is it quick enough for ya!?
Big thanks to director @jamillevwijngaarden creatives Frenkel Schönfeld and Jan-Willem de Man, the great EP of Holy Fools @wikke1980 producers @moonypony and @amal_rejeb , VFX supervisor ton_habraken , who was responsible for the opening train sequence and the hairdresser with his team, the @uni_verse_studio crew Enzo Soubra and Daan Schraauwers, the guys from @nervous_fx@zigaradulj@variable.means and of course elise_is_here Elise Schaap herself — and everyone else you can find in the credits on the Holy Fools page. Oh, and I might have a little cameo in there myself — rawrrburghhhhh .
@the.mayda.creative.co got me back on board for this one, under the creative leadership of @hvy_mnthl , working to restore the peace in the kitchen with a wild musical campaign for Plenty. (Check the Mayda page for the full film)
KITCHEN
SITUATIONSHIP
AI works best when you feed it great ingredients. When the director, creatives, and crew commit to doing the groundwork in-camera, with solid cinematography, thoughtful production design, considered lighting, and a great cast, that's when AI truly shines. It's like cooking up a great meal. You've got to harvest those ingredients first. Shoot, shoot, shoot !!. Cherish them, grow them, work on them with your team of people in the real world. Then, when you take that original high-quality material and open up new creative possibilities with AI, it's a win-win.
Went out at sunset shooting long exposures. Camera revealed something my eyes couldn't — most lights on the horizon aren't steady at all. They flicker on and off at a frequency our eyes just glosses over. The sensor exposes it: beautiful streaks for some lights, dotted lines for others. Same sky, completely different reality.
Can you guess which one is the moonlight?
It made me think about time perception. Plants move — they reach, twist, compete — but not on our timescale. To them we must look like flashing ghosts. And if something out there perceives time 100x faster than us? We're the plants. Statues.
How we experience reality is entirely dependent on the senses we accidentally developed on this particular rock, through this particular chemistry. There's no objective speed of life. What else is happening around us that we simply can't perceive? đź‘˝
In A World Appears, Pollan tells the story of neuroscientist Christof Koch, who in 1998 bet philosopher David Chalmers that science would pinpoint the exact neurons responsible for consciousness within 25 years. He lost. After decades of research, no one has been able to find where in the brain consciousness actually lives.
I Art directed and led the VFX team for this Ziggo campaign with Amsterdam based production studio @uni_verse_studio and @nervous_fx . We built over a dozen worlds using a workflow that's become my DNA, staying hands-on through the whole process, constantly crafting until each world feels right. Proud of what we created for director Jelle de Jonge, @holyfoolsnl@broandsisldn and everyone who brought their craft to this.
Happy to share our behind the scenes video of the latest Ziggo - Everything campaign!
For this project, alongside traditional VFX work, we created more than a dozen distinct worlds for Dutch actress Elise Schaap to inhabit using a hybrid workflow combining traditional VFX, live action and AI.
Traditionally, VFX meant staring at green screens on set, everyone with a different picture in their head. We flipped that, aligning vision in pre-production, displaying moving backgrounds live on set, and staying flexible in post to refine movement and add elements.
When you capture real performances, lighting and textures in-camera, that quality carries through to the final image. The collaboration with art department, DOP and acting talent is what makes this work worth doing and we embraced new tools to enhance rather than replace that foundation.
**ONLINE PREMIERE**
Finally, it's here! Give me seven minutes of your time to watch two dancers tear into each other. My short dance film about a master so afraid of being replaced that he can't let his student breathe. After a successful festival run, today, you get to see it, and I hope you will!
Watch and read the interview by the lovely Lyndy Stout at www.onepointfour.co (link in bio)
One more time thank you thank you @j.nozal@stefkwinten@bertus_pelser@nicolaheppdanceandfilm@masaodaeparris@_hannahpadding@sammassenberg@lodewijkwb_@bandit.amsterdam