Year 2.
The foundation of the world first took form by leveraging on the power of communication with critical stakeholders.
“Let us make…”:
• a vision shared
• a direction provided
• anticipated results articulated
• clarity of mission indicated
• stakeholder buy-in secured
That is what #publicrelations can do, if its power is understood and properly deployed by professionals who know the right strategies for the each scenario.
I have shared several times about my incredible love and passion for this profession: its power to transform, to elevate, to challenge, and to deliver exceptional results is limitless. For organisations and societies that properly deploy it: strategic PR is that gift that will keep giving forever.
So what’s not to love? 😀
So on this #WorldPRDay2023 - I join colleagues, friends, associates and enthusiasts around the world to say CONGRATULATIONS! Well done. I see you, and appreciate your work.
•
For the second year running, I am humbled to be listed as one of the top 50 PR and communication professionals in Nigeria on the #PRPowerList2023.
This feature is in recognition of our work @ngwomeninpr , and our incremental impact each year. I dedicate this to our paid Premium Members, who by signing up with us, validate our offerings and value we strive to deliver.
To the exceptional @omawumio , her team @glgcomms and their partners @guardiannigeria : thank you for this honour. It is a challenge to do more; I pledge not to relent.
#Tolucomms #TheImpactArticulator #WorldPRDay
My party when I was 15 years old was a complete disaster - no one showed up.
In this tell-all article, I share the journey to #ExperiencingPR2023. The Conference is one of my do-it-afraid moments, and I am excited it ended on a great note.
"Tolu, why should I care about this?" Well, if you wanted to know the behind the scenes of some of the great events you have attended - this provides a glimpse.
If you have ever failed before and have found it difficult to move on from that failure - my story will encourage you to try again. I have been there, and overcame it; you can too.
And of course, for posterity: it would be said of Tolulope Olorundero - she came, she saw, she conquered - and SHE wrote about it!
My full article is available on LinkedIn via the link in my bio 😊
#Tolucomms #ImpactArticulator #ExperiencingPR2023
No individual, family, state, nation or organisation can develop beyond the capacity of its people.
It is the people, based on their level of knowledge, creativity and innovativeness, who will profer solutions to challenges around them and also MAINTAIN those interventions that have been put in place to give them a better quality of life.
This is why education is so incredibly important to me, and why I believe that the path to sustainable economic development in Nigeria lies within our education sector.
How can Nigeria develop when our highest institutions of learning, the Universities, have been shut down for over seven months?
This conversation is not about who is right or wrong, or what demands should be met or negotiated. The answer also cannot be to establish more private univerisities or encourage educational tourism - options that cannot be accessed by majority of Nigerian because of crippling poverty and family circumstances.
This is about confronting the alarming reality ahead of us: without a conscious determination to collectively invest in education that is affordable, accessible and available - poverty will become endemic in Nigeria.
In fact, it is an endemic already - with over 70 million Nigerians living in extreme poverty.
In 2023 and beyond the elections, we as a people must remain determined to keep our educational needs at the forefront of critical national discussions to shape policy choices and infrastructural interventions.
The @nes_group@officialnesg will host the 28th edition of the National Economic Summit in November where the subject of education and other critical topics will be dissected and a way forward, agreed.
Register now to attend in-person or virtually to be part of the conversation.
Quality education is one of the pathways to ensuring shared prosperity in our nation. What does shared prosperity mean to you?
#Tolucomms #YourPRPro #Economicdevelopment #NES28 #Nigeriadecides2023
They say leadership is about creating a path where none existed. @tolucomms has not only built her own path but has dedicated her career to ensuring other women can walk theirs with confidence.
Beyond her role as a consultant for global B2B brands, Tolu is a primary architect of professional growth constantly advocating for the strategic rigor and financial value of PR.
Being named a Top 26 Strategic Communication Leader of the Year is a fitting tribute to her work as the Founder of NWiPR and her commitment to proving that African strategic voices are essential to global market growth.
Congratulations, Tolu, on this well-deserved global recognition. Your vision continues to transform the PR landscape!
#NWiPR #Strategic26 #CommunicationsExcellence #GlobalRecognition #Leadership
🌍🌏 WHO TELLS YOUR CONTINENT’S STORY?
That question means different things to different people, depending on where you are sitting right now.
Today, the @experiencingpr Global Summit 2026, an initiative of @prwomenfdn and in partnership with @commsavenue , is hosting its 3rd Global Webinar.
This is a structured debate, and not with PR professionals. Because by design, this is the foundation upon which EPR was built:
💬 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗵𝗼𝘄 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝘀𝗲𝗲𝘀 𝗔𝗳𝗿𝗶𝗰𝗮 𝗮𝗻𝗱 𝗔𝘀𝗶𝗮 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝗷𝗼𝗯 𝗳𝗼𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁𝘀 𝗮𝗹𝗼𝗻𝗲. 𝗜𝘁 𝗶𝘀 𝗮 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆. 𝗜𝘁 𝗯𝗲𝗹𝗼𝗻𝗴𝘀 𝘁𝗼 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀, 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀, 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁𝘀, 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀.
The motion for debate is bold:
🗣 𝘿𝙤 𝙩𝙝𝙤𝙨𝙚 𝙡𝙞𝙫𝙞𝙣𝙜 𝙤𝙣 𝙩𝙝𝙚 𝙘𝙤𝙣𝙩𝙞𝙣𝙚𝙣𝙩 𝙨𝙝𝙖𝙥𝙚 𝙜𝙡𝙤𝙗𝙖𝙡 𝙥𝙚𝙧𝙘𝙚𝙥𝙩𝙞𝙤𝙣 𝙖𝙗𝙤𝙪𝙩 𝘼𝙛𝙧𝙞𝙘𝙖 𝙖𝙣𝙙 𝘼𝙨𝙞𝙖 𝙢𝙤𝙧𝙚 𝙥𝙤𝙬𝙚𝙧𝙛𝙪𝙡𝙡𝙮 — 𝙤𝙧 𝙙𝙤𝙚𝙨 𝙩𝙝𝙚 𝙙𝙞𝙖𝙨𝙥𝙤𝙧𝙖 𝙝𝙤𝙡𝙙 𝙩𝙝𝙖𝙩 𝙥𝙤𝙬𝙚𝙧 𝙛𝙧𝙤𝙢 𝙖𝙗𝙧𝙤𝙖𝙙?
Participants from 12 countries, from Lagos to Saint Lucia 🇱🇨, have registered to be part of this conversation.
Meet the people making the argument today 👇
🎙 Session Lead
▶️ Jimmy Khoury — Operations Director, Bel Papyrus Limited 🇱🇧
⚔️ Lead Debaters
▶️ Dr. Folake Kofo-Idowu MD MPH — Founder and CEO, Iyewo Healthcare 🇳🇬
▶️ Tosin Balogun — Head of Strategy, Data and Insights, WPP Media SSA 🇰🇪
🛡 Supporting Debaters
▶️ Cleopatra Agoro — Chief Growth Officer, Tatumwa 🇿🇦
▶️ Blessing Bossman — MD, Darey.io 🇳🇬
💡 𝗡𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲𝗺 𝗮𝗿𝗲 𝗣𝗥 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀. 𝗔𝗹𝗹 𝗼𝗳 𝘁𝗵𝗲𝗺 𝘀𝗵𝗮𝗽𝗲 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝗲𝘃𝗲𝗿𝘆 𝘀𝗶𝗻𝗴𝗹𝗲 𝗱𝗮𝘆. 𝗧𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗽𝗼𝗶𝗻𝘁.
Join us TODAY:
🕙 11am WAT | 🕛 12pm EAT | 🕞 3:30pm IST
Pull up a seat. Bring your perspective. This debate is for you.
🔁 Tag someone on the continent or in the diaspora who has something to say about this.
#Tolucomms #TheImpactArticulator #ExperiencingPR #EPRGlobalSummit2026
She is the founder of the Public Relations Women Foundation (PRWF). She is also one of the most visceral voices in the communications industry on the continent. She is, Tolulope ‘Tolucomms’ Olorundero.
We beam the spotlight on this amazing Amazon, her antecedents and her career trajectory among others in this special pullout cover of Brand Communicator 112.
Download for free at www.brandcom.ng
Tolulope ‘Tolucomms’ Olorundero, founder of the Public Relations Women Foundation and Lead Consultant, Mosron Communications has issued a blunt verdict on the structural failures of Nigeria’s PR industry, arguing that decades of positioning the profession around implementation rather than advisory counsel has left the current generation of practitioners fighting to reclaim relevance and commercial value that should never have been surrendered.
One of Nigeria’s most vocal voices in public relations has delivered a pointed indictment of the profession’s founding generation, arguing that an industry-wide failure to establish PR as strategic counsel rather than media relations and content execution has left practitioners in Nigeria and across emerging markets in a structurally weakened position that will take a lot of effort and time to reverse.
Tolulope Olorundero, founder of the Public Relations Women Foundation and principal of Mosron Communications, made the remarks in a frank interview with Brand Communicator, in which she spoke with characteristic directness about what she sees as a foundational error that continues to haunt the profession today.
Read more on www.brandcom.ng
The Funke Akindele–Kunle Afolayan debate is beyond film, if you are willing to extend your thinking.
It is about two fundamentally different philosophies of public engagement, success, and legacy, and if you’re a C-suite executive or founder, you should probably be paying attention rather than picking sides for entertainment.
On one end, you have the Funke Akindele school of visibility. Relentless output, mass-market appeal, deep cultural resonance, numbers that marketing teams dream of, and an instinctive understanding of what the public wants now. It works, and anyone pretending otherwise is lying to themselves. This approach creates icons, drives sales, and keeps attention firmly locked in.
On the other end, you have the Kunle Afolayan school. No pandering. No constant performance. Periodic, painstakingly crafted blockbusters that critics argue about for years, and beyond the films, legacy infrastructure like a film village that doubles as a resort, employs people, attracts tourism, and quietly strengthens the industry’s ecosystem. This is not about applause. It is about permanence.
Both models are valid in film. They are not equally safe in corporate leadership.
While thinking of this issue, I remembered a meeting I was a part of in December where I was pitching Mosron Communications’ executive branding and corporate communications services. I made a passing reference to executives who embraced the “skit-maker executive” persona so enthusiastically that they eventually skited their way out of the boardroom. No names were mentioned, yet everyone in the room nodded, laughed, and knew exactly who I was talking about.
That’s the danger of public applause.
It is intoxicating, it is affirming, and it can make even the most serious leader forget that corporate life is not a celebrity career.
*Full post and slides are on LinkedIn
P.s: I started experimenting with Google NotebookLM yesterday. The slides are the results of my first attempt!
#Tolucomms #TheImpactArticulator
#flashbackfriday
“A good communication consultant should be like a prophet in the marketplace”
“As a communication consultant, you can support brands and businesses from the sidelines without being in the frontline”
@tolucomms no holds barred at #memoirofabrandmanager Live 3.0 with #lampeomoyele last November.
#brandorbebland #marketing
Through the LORD’s mercies we are not consumed, Because His compassions fail not. They are new every morning; Great is Your faithfulness”.
This Boxing Day, I am recounting and reviewing the gifts the Almighty blessed me with in 2025. Particularly for two awards that were added to our stable: at the @lagosnipr LaPRIGA awards earlier this month, @mosroncommunications was named the Public Relations Agency of the Year; and I was awarded the Most Influencial Public Relations Person in 2025.
Today, I am immensely grateful to God for the gift of life - because even during the most challenging periods of the year, hope remained in sight because I was reminded daily of Ecclesiastes 9:4 that “For to him that is joined to all the living there is hope: for a living dog is better than a dead lion.”
In 2025, God crowned my little efforts with great and unimaginable success. This year, it was “’Not by might nor by power, but by my Spirit,’ says the LORD Almighty”.
“It does not, therefore, depend on human desire or effort, but on God’s mercy”. Truly, God showed me mercy in 2025. Jesus, I am grateful!
As I observe the attempt at political correctness and inclusiveness in corporate communications from large corporates to erase the reason for this season, JESUS.
I am choosing, first, to use LinkedIn which is home to me, to remind us all that JESUS IS the reason for THIS season. Not holidays plucked from the air, or because the world decided to give itself a break. On December 25, we celebrate the birth of our Lord Jesus Christ, and remind ourselves to be thankful to God Almighty for His great sacrifice to send His Son to the world.
Second, I am dedicating all that my 2025 has been to GOD: because it is in Him I live, and move, and have my being.
For the awards; for the clients that came our way; for the referrals; for the team members; for the challenges that made me stronger; for the problems that remained unsolved but changed my perspective and made me stronger. Jesus deserves ALL the glory!
Do you perhaps have gifts you want to thank God for this Boxing Day? I invite you to the comment section as we unbox our gifts and jointly give Him all the glory.
#Tolucomms
As we reach the half-time mark in this last month, I am leaving c-suite executives, especially women, with something to think on over the holidays.
Some executives have “contentified” their way out of boardrooms.
When decision-makers are filling advisory roles or board positions, they are not scanning Instagram for executives doing trending challenges. They are looking for demonstrated expertise and strategic thinking. I shake my head sadly each time I see C-suite leaders with content creators shadowing their every move at conferences, posting reels where dancehall music plays over what should be insightful conversations.
Invitations now need to indicate that content creators will not be allowed. Potential partners and clients cannot approach because they will eventually find themselves in a reel on Instagram.
People are optimising for looks, rather than insights. As consumers and society increased demands for organisations and their leaders to show their ‘human side’, we went to the extreme and borrowed the celebrity playbook when our mandate is to educate, not entertain.
The cost? A generation that believes content creation is the path to executive success because that is what they have been fed, even by cerebral elites who should know better. A generation of children whose industrialist parents now have to find successors because their children’s highest aspiration is to be an ‘influencer’.
For female executives, the stakes are even higher. Women have fought extraordinarily hard for seats at tables, and access into rooms. Some have gone further, building tables and inviting others. We cannot undo this progress by choosing entertainment over insights, by silencing our own voices with trending audio, by reinforcing the very stereotypes that women should be seen and not heard.
This is my call to action for every executive: your content strategy must amplify competence, not personality.The boardroom is not looking for content creators. It is looking for strategic leaders. The choice of which you become is yours to make.
My December LinkedIn newsletter, from my fingers to your minds.
#Tolucomms #TheImpactArticulator
