In Vienna, I met with model Rachel Mosser and fashion designer Petia Zasheva by the Theseustempel to create this editorial together. The setting gave us something calm and clear to work with. White columns, pale stone, soft light. It felt like the right place to photograph clothing shaped by renewal.
The two looks featured in this shoot were created through
@re.imagine.at , Petia’s project focused on sustainability, craftsmanship, and community. Using secondhand clothing and vintage materials, she transforms discarded pieces through embroidery, bobbin lace, and hand printing into work that feels thoughtful, expressive, and deeply personal.
The two looks were visually striking, but they also held something more. Re.Imagine supports local artisans, promotes environmental awareness, and creates workshops for young girls and unemployed women to help them learn practical skills and build confidence through making. It is also meant to support women in smaller regions and cities, emigrants, and survivors of domestic violence, where opportunities are often limited.
Rachel brought a grounded, natural presence to the images. Petia brought vision and meaning through the clothing. Together, they helped shape a story about fashion that feels human, intentional, and alive.
Visit for the full spread and article. Link in bio.
Photoshoot Credits
Model:
@oi_delia
Fashion Designer:
@petiazasheva
Photographer: Paul
@Tocatlian
For brands, designers, models, and other creatives looking to create inspiring imagery, let’s connect. From fashion editorials to runway coverage to publishing your work, let’s explore how fashion and storytelling intersect, and where your next project might lead.
© Paul Tocatlian. All Rights Reserved.
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