Toaster

𝗖𝗼𝗺𝗺𝗲𝗻𝘁 ‘𝗚𝗔𝗠’ 𝘁𝗼 𝗴𝗲𝘁 𝗮 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗜𝗻𝗱𝗶𝗮’𝘀 𝘁𝗼𝗽 𝟭% 𝗔𝗴𝗲𝗻𝗰𝘆 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗛𝗲𝗮𝗱𝘀’ 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝟮𝟬𝟮𝟲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗗𝗠! At the Good Ads Matter Agency Business Heads’ Roundtable, Bhawika Chhabra @aatankitadpole , Managing Director at Toaster India @toaster.co spoke about the importance of work-life balance in today’s advertising landscape and its role in attracting the right talent. She emphasised that work can no longer be someone’s entire identity and balance matters. Gen Z, the up and coming force entering the work force clearly understands this. With advertising often carrying a reputation for long hours and burnout, the industry may risk losing valuable talent if it doesn’t adapt. According to Bhawika it is important to create space for life beyond work, so people can have more going on for themselves outside of their jobs. Panel Moderator: Navin Talreja @navtalreja , Founding Partner, The Womb @thewombkicks This year, the conversations are supported by Invideo @invideo.io , shaping how stories are created in an AI-enabled world. Want to hear more from India’s Top 1% Agency Business Heads? Head to the link in our bio to watch the entire Roundtable!

This week saw the final three days of tuition on our Excellence Diploma In Brands. The delegates will spend the next month writing and honing their ‘I believe…’ theses, so they are ready for judging in May and then for presenting at the ‘I believe…’ conference on 30th June, which is being generously hosted by WPP at Sea Containers (get in touch if you would like to come to that - places are free, but limited!).

Toaster US x @youtube | Reframing responsibility for teen-focused creators 📱✨ 700 million. That’s how many teens are on YouTube every single day, navigating self-discovery in a digital world. We teamed up with YouTube and researchers at @ucla to turn complex developmental science into a 50-page creative North Star. Our goal? Move past a "list of rules" and create a creator-first guidebook that turns responsibility into a creative opportunity. From deep academic data to a motion-enhanced editorial design, we’re proud to help creators build spaces where teens can feel seen, safe, and inspired. Tap on the links in bio to dive into the Guide & more of the work. [New Work, Safety, Creators, Toolkit, Marketing, Creative, Campaign, Digital]

Milestones don’t need megaphones.They need meaning. For 10 years of @netflix_in , we didn’t just celebrate a platform, but an entire generation of viewing. We're incredibly proud of our latest work for Netflix India, paying homage to the fans who have smiled, laughed, cried, and evolved with the brand's stories since 2016 - a journey narrated by the iconic @iamsrk . ❤️ A big thank you to team Toaster and our client partners for bringing this incredible vision to life. #Netflix10 #10YearsOfNetflixIndia #CreativeCampaign #BrandFilm #AnniversaryCampaign #Tadum

Incredibly excited for Toaster INSEA Managing Director Bhawika Chhabra to take the stage at @goodadsmatter Agency Business Head's Roundtable 2026. The Roundtable that started as the first of its kind in Indian advertising and marketing continues with an undeterred vision to dive deep into the creative landscape, and redefine excellence. This year, these conversations are supported by invideo, who are shaping how stories are made in an AI-enabled creative world. Sitting across the Table are leaders who continue to set benchmarks, outdo themselves, and elevate global standards. Their vision and their work are a reminder that marketing and advertising go far beyond business; they stand for excellence. More insights to follow. @aatankitadpole

80+ sites. 5 cities. 1 message: Say it in a Snap! 💥 We took over the streets of Delhi NCR, Mumbai and Bangalore to launch @snapchat 's first ever band campaign in India. By localising the global 'Say it in a Snap' campaign with hyper local moments, city specific cultural cues and everyday interpersonal exchanges, we showcased to advertisers and agencies why Snapchat is the essential platform for engaging authentically with Gen Z. We're thrilled to see our OOH and DOOH sites roll out across the country, with more coming soon - stay tuned. 🙌 #Snapchat #SayItWithASnap #BrandCampaign #NewWork #CreativeAgency

This historic ICC Women's World Cup 2025 victory for the Women in Blue is incredibly personal for us. We’re not just celebrating the win; we’re celebrating the incredible journey of superstar Shefali Verma. 🏏🏆 When we created the #DhoondengeTohMilega (If you Search for it, you'll find it) campaign for @googleindia two years ago, we set out to capture how Google Search unlocks a world of possibilities. Shefali's story - from a raw talent to a World Cup match-winner - is the living proof of that power. The film we're re-sharing today doesn't just show a cricketer; it shows the relentless drive that made history. Congratulations, Team India! And thank you, Shefali, for letting us tell a piece of your champion story. @shafalisverma17

“Landmark campaigns happen at the intersection of a great idea and the right technology. Going forward, we cannot and should not expect AI to replace creativity, but to amplify it - to help bring bold ideas to life at scale," says Bhawika Chhabra (Managing Director, Toaster INSEA), on the evolution of AI in festive marketing and beyond. Bhawika shares her thoughts on what's next for AI marketing, the leaps and bounds made by Toaster's very own AI Studio and more, in conversation with @officialsocialsamosa at the link in bio. @aatankitadpole [Artificial Intelligence, AI, Festive Marketing, Festive Season, Diwali, India, Creative Campaign, SRK, Cadbury, Content, Creative Agency]

We helped @netflix launch 'Moments,' a revamped mobile feature for members to clip and share iconic scenes. Through our partnership, we turned this product update into a powerful tool for meme-worthy conversations and fan-driven marketing. Anchored to content from hit shows like Wednesday, we proactively delivered branded taglines, conceptual scripts, storyboards, videos, and 'cast reaction' social content – ultimately collected in an extendable creative toolkit. Tap on the link in bio to see how our plug-and-play framework empowered Netflix to showcase an exciting product advancement across regions and functions. [Product Marketing, Feature Launch, Streaming, Now Playing, Creative Campaign, Advertising, Marketing]

Our YouTube Shopping Thailand series wraps up with the dynamic @architasiri , a creator whose charm, style, and authenticity shine through in everything she does. Filmed in Bangkok, this campaign was conceptualised by Toaster for @youtubecreators and @google , and produced by Handykraft Pictures.The experience was so special that it left us eager to return to Thailand and create again. It’s been such a rewarding journey, and we’re proud to have shared these creator stories from Thailand with you. Credits - Agency - @toaster.co @toaster.insea MD: @aatankitadpole CCO: @mygoodnessmyira EVP: @vicarinatootoo Head of Design: Anshul Nagpal Creative Team: Swati Kapoor, Tripti Arora Account Management: Shivesh Ahuja Production House - Handykraft Pictures Producer: @dibyachatterjeee Project Lead: @namster_here Director: @primprimes DOP: @punyaplus Executive Producer: @divyam.onset Creative Producer & Associate Director: @_kartikhegde Music: Donn Bhat Post Producer: Mohd Rizwan Online: Ilyas Magrabi Online Assistant: Sonu Das Sound Engineer: Rishabh Bose Grade: Sujith Vijayan Post Studio: @picture.post.studio.ltd Line Production Service: @redfilmsco.thailand Line Producer: @shams5155 , Rumrada Soimanee Production Manager: Nuchakan Paundokmai Production Assistants: Kritsana Phrakrit, Kodchapan Wowong, Pantita Kultangwattana Creative Co-ordinator: Irin Soimanee, Thanatchaporn Chantra, Chayanut Ratanachai Account Executive: Jintapatee Mahaworrakarn Copywriter: Nattapong Prasitputthapond, Chachrist Thongsumrit Photographer: Surachai Saengsuwan Art Department: Yanapat Pongpanich, Panitarn Boontarig HMUA: Tanon Tanabhataravatron Craft & Catering Service: Kanittha Chotikul, Somporn Haipato #YouTubeShoppingThailand #Google #Toaster #GoWentGo #HandykraftPictures

Our YouTube Shopping Thailand journey continues with @spin9 , one of Thailand’s most trusted tech voices. Known for breaking down innovation and making it accessible, Spin9 brings clarity, insight, and a sharp perspective to every story he tells. Filmed in Bangkok, this campaign was conceptualised by Toaster for @youtubecreators and @google , and produced at Handykraft Pictures. Working here in Thailand has shown us how vibrant and diverse its voices truly are. More films from this series will follow soon. Credits - Agency - @toaster.co @toaster.insea MD: @aatankitadpole CCO: @mygoodnessmyira EVP: @vicarinatootoo Head of Design: Anshul Nagpal Creative Team: Swati Kapoor, Tripti Arora Account Management: Shivesh Ahuja Production House - Handykraft Pictures Producer: @dibyachatterjeee Project Lead: @namster_here Director: @primprimes DOP: @punyaplus Executive Producer: @divyam.onset Creative Producer & Associate Director: @_kartikhegde Music: Donn Bhat Post Producer: Mohd Rizwan Online: Ilyas Magrabi Online Assistant: Sonu Das Sound Engineer: Rishabh Bose Grade: Sujith Vijayan Post Studio: @picture.post.studio.ltd Line Production Service: @redfilmsco.thailand Line Producer: @shams5155 , Rumrada Soimanee Production Manager: Nuchakan Paundokmai Production Assistants: Kritsana Phrakrit, Kodchapan Wowong, Pantita Kultangwattana Creative Co-ordinator: Irin Soimanee, Thanatchaporn Chantra, Chayanut Ratanachai Account Executive: Jintapatee Mahaworrakarn Copywriter: Nattapong Prasitputthapond, Chachrist Thongsumrit Photographer: Surachai Saengsuwan Art Department: Yanapat Pongpanich, Panitarn Boontarig HMUA: Tanon Tanabhataravatron Craft & Catering Service: Kanittha Chotikul, Somporn Haipato #YouTubeShoppingThailand #Google #Toaster #GoWentGo #HandykraftPictures

Our YouTube Shopping Thailand series continues, this time with the adventurous storyteller @bas_gowentgo . Known for capturing journeys, culture, and authentic experiences, GoWentGo brings a sense of discovery into everything he does. Filmed in Bangkok, this campaign was conceptualised by Toaster for @youtubecreators and @google , and produced by Handykraft Pictures. Working alongside creators like them has been one of the most rewarding parts of this Thai journey. 🇹🇭 More films from this series will follow soon. Credits - Agency - @toaster.co @toaster.insea MD: @aatankitadpole CCO: @mygoodnessmyira EVP: @vicarinatootoo Head of Design: Anshul Nagpal Creative Team: Swati Kapoor, Tripti Arora Account Management: Shivesh Ahuja Production House - Handykraft Pictures Producer: @dibyachatterjeee Project Lead: @namster_here Director: @primprimes DOP: @punyaplus Executive Producer: @divyam.onset Creative Producer & Associate Director: @_kartikhegde Music: Donn Bhat Post Producer: Mohd Rizwan Online: Ilyas Magrabi Online Assistant: Sonu Das Sound Engineer: Rishabh Bose Grade: Sujith Vijayan Post Studio: @picture.post.studio.ltd Line Production Service: @redfilmsco.thailand Line Producer: @shams5155 , Rumrada Soimanee Production Manager: Nuchakan Paundokmai Production Assistants: Kritsana Phrakrit, Kodchapan Wowong, Pantita Kultangwattana Creative Co-ordinator: Irin Soimanee, Thanatchaporn Chantra, Chayanut Ratanachai Account Executive: Jintapatee Mahaworrakarn Copywriter: Nattapong Prasitputthapond, Chachrist Thongsumrit Photographer: Surachai Saengsuwan Art Department: Yanapat Pongpanich, Panitarn Boontarig HMUA: Tanon Tanabhataravatron Craft & Catering Service: Kanittha Chotikul, Somporn Haipato #YouTubeShoppingThailand #Google #Toaster #GoWentGo #HandykraftPictures